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“Collecting records and kicks, to me, has always been an extremely serious pastime.”

The New Balance ‘Where Are You Running To Next’ project puts a spotlight on today’s most successful and influential DJs, extracting insight from these big cats about the world of spinning and, of course, sneakers. It started of with Atlanta’s DJ Mars, and continues with fellow ATL-based DJ Don Cannon and Philadelphia’s Rich Medina, who calls collecting records and kicks a ‘serious pastime’. These three videos places each of these DJ icons at centerstage, allowing viewers to go through the daily routines of some of the most successful people in the industry. All three vids are after the jump and check out what each of their favorite New Balance kicks are!