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Nike Mag 2011 Launch – Day 1 Recap

September 9, 2011 BY / 14

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The phrase “timing is key” seems to be amiss with the whole Nike Mag 2011 release. Back To The Future II took place in 1985, but was released in the year 1989, and they traveled through time to the year 2015, but the Nike Mag in 2011. Before you confuse yourself with all that math, don’t worry, because Tinker Hatfield suggested that a self-lacing version, like the one seen in BTTF 2, will be available in 2015. 1,500 pairs of the Nike Mag 2011 have been produced and 150 pairs went up for sale just last night, and we kept a keen eye on one particular pair that shot up beyond $75,000 in auction just hours after the opening bid was made. Tinie Tempah also won a live auction for a pair of the Mags, shelling out $37,500 for charity. This release just didn’t bring out all the hardcore sneakerheads, but as Michael J. Fox stated in his interview with David Letterman, it was the combination of three different populations – sneakerheads, Back To The Future fanatics, and philanthropists in the Parkinson’s community.

An initial unveiling at 21 Mercer in SoHo, NY and a media unveiling out in Los Angeles was the first look at the Nike Mag 2011 by the public, deeming this release as Nike’s best kept secrets in recent memory. Nike also put together a hilarious ‘lost’ episode of the Back To The Future saga, in which Doc Brown travels to the year 2011 and runs into Kevin Durant (doing his best Marty McFly impression) at a Nike retail store in Lone Pine Mall. As we mentioned before, 1,500 pairs will be released, with all proceeds going to charity, and Google has announced its intention to match every single dollar from the auctions up to $50 million. The Nike Mag 2011 release has proven to be Nike’s most successful charitable cause ever, unifying three distinct groups in the Nike and Parkinson’s Disease Community, and will stand as a milestone event in Nike’s lifelong history. For more information on Michael J. Fox’s charity, visit MichaelJFox.org, and to place your bid on a pair of the Nike Mags, go to www.nikemag.ebay.com.

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14 comments
d.wow!
d.wow!

"not til 2015" I heard that LOUD and CLEAR Tinker bell.

SnEKERF@N!!!
SnEKERF@N!!!

Thats Crazy for a shoe F0Rget that Better Gime SOME DOME FOR DAT TYPE OF MONEY

Wil
Wil

When are all 1500 being released

Big_Infinite
Big_Infinite

fa 75 grand, i better get da dolorean, dat jacket dat dries u dumb fast if u get wet, da hover skateboard, and a date to da sadies hawkins dance lol.... and Doc Brown has to deliver them to me personally lol

Dave
Dave

They have the MAG on display at NTNY

blankman
blankman

At least they're ugly. I would hate to not be able to get such a super exclusive shoe that I actually liked and would want to wear in public. lol...Cant wait to see who rocks em first tho!

SavageKicks
SavageKicks

I guess I have to wait till 2015 to get some Nikes with Power Lace!

ktw45
ktw45

This is what separates nike from other shoe comapnies. Such a commendable cause as well even though ill never get my hands on a pair. This shows how a sneaker can help change lives..

TCL
TCL

They're wearing that uniform lol. Too much heat for them. Please stop reminding me of this release I already know I can't pay 16k for a shoe

tj34
tj34

real talk, wearin jordan heats get the mean mug look imagine these, they get ripped right off your feet for the thousands there worth

IZZO
IZZO

150 pairs a day... over the course of 10 days.... that makes for 1500 pairs. where have u been?...

IZZO
IZZO

^ In Denial, smh. We would all appreciate a GR for $150...but this is for a good cause so...May the best bidder win

Guest
Guest

Does anyone know if they'll actually release in 2015?

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