Why The iPhone is Killing the Sneaker Industry
Most of the commentary published regarding sneakerhead culture is directly connected to the products: their history/authenticity, emerging trends in aesthetics and creative teamwork, and especially lately with news of Nike Basketball’s Elite line for next summer, the price. But despite the fact that the last one is directly connected to your pocketbook, how much do we really know about why certain sneakers carry certain prices? Sneaker Freaker just put together a comprehensive piece on all the factors contributing to the current state of the sneaker game, everything from research and development (did you know it takes well over six figures to launch a new design?!) to the factory and material costs and more indirect influences like US government policies; put simply, it’s a must-read for true sneakerheads. Head over to SNKRFRKR for the whole 14-page feature and let us know how you feel about the brave new world ahead.
That was a good article. The author originally tried to how much a shoes cost. But shoes are so diverse that you cant pin 1 cost on all shoe models. Its way to many variables to consider. The cost to produce is definitely a factor in the rising cost of shoes but I dont think the consumer understands only because they... just wait for stuff to go on sale anyway... and if its a shoe they really want they will spend whatever amount of money to obtain the shoes regardless. But even though the cost to produce is rising in China... Shoe companies will just move their business to a cheaper factory in land or to Vietnam or Indonesia. Plus Nike specifically has some pull because they sell so many shoes so they have more leverage when dealing with the factories. If Nike leaves that factory.. that factory loses a ton of business. And yeah, factory workers aint tryna work in footwear factories when they can work in more cleaner technical factories that pay more and probably have air conditioning . That part makes perfect sense.
@BOF^^^^Definitely true. I've been to Australia and the shoe prices are up there. Anyway, I believe it was an interesting read. The fact of the matter is that all companies, not just shoe companies, are looking at ways to cut cost and still be profitable. It's simple supply and demand. People will continue to buy what they like if they have the money to do so. The decision rest with the consumer.
You guys in the US need to suck it up price wise. A pair of retro jordans costs $220 here in Australia and we have a stronger dollar and we are closer to China so shipping costs are lower. We don't even have the option to buy half the shoes you get locally as they're not released so we are at the mercy of the Internet with fakes and ridiculous pricing. Despite all this the sneaker sales here are healthy enough to support my local Footlocker expanding to a larger premises.
SOME GOOD POINTZ.AND SOME NOT SO GREAT......BUT AT THE END OF THE DAY...YOU WILL PAY WHATEVER IT COSTS 2 GET SOMETHING YOU REALLY WANT,,
Wow is reading really that bad?! Get over yourself All I want to say is that I have a deeper appriceation for Nike to even come out with the Mag's. Id like to read an article about how much it cost to even Make them.
what would really keep the cost down is having shoe companies stop comming out w/ soes that dont sell well to begin w/.. like really how many ppl her really buy a pair of REGULAR dunks?? yea i know we need a range of shoes to pick from and its hard wearinf hat all the time but really comeon..
Clicking through 14 pages to get them ad revenue, how stupid. Same with complex and their whack lists
Say what you will but I still blame Nike as the market leader in the footwear industry. All the other brands try to follow in their foot steps and Nike will do whatever it takes to make their billion dollars.
I think the main issue with the sneaker industry is that there are just too many damn designs being released.
hahaha...in regards to the IPHONE, article says that Chinese workers are leaving the shoe factory jobs to work in electronic factories because of better wages and conditions!......hahaha
"Either the price goes up or the quality goes down. Either way, the demands of angry retailers, wafer-thin margins and changing tastes will make athletic shoemaking an even tougher, and infinitely more boring game." should have stopped reading it here....this is BS because the price goes up AND the quality goes down!...we paying more for cheaper materials!
Interesting article, we know Nike or Adidas isn't willing to shrink their profit margins so intern quality will suffer right fully, in today's economy its hard pressed to drop 215 on Nike Total Air Foamposite Max, which is why it further surprises me when I see lines around the blocks for Foams but hey maybe we aren't hurting as bad as we seems and Nike knows this
Great article (don't be afraid of the 14 pages, it's really like 5) and it's simple economics: materials price go up, manufacture prices go up, retail prices will quickly fall in line...
ha. you read the article. has 1 of 14 pages that mentions the iPhone and it is totally irrelevant. actually the entire article is.
Unfortunately some of the kids are gonna have to read an article with proper english and no lol's. Maybe someone can translate it.
Honestly that was a horribly written article with snag lines you'd expect from Fox News. To save you folks the trouble, the author claims that because of the Apple factory and semi-conductor jobs (i.e. making chips, CPUS, computer parts, etc) propping up all over China/Taiwan - people will leave the sneaker factories and go into electronic factories. Well that's fine and dandy but there's over 1 BILLION PEOPLE in China (3X the USA!!) and a job shortage with inflationary prices affecting the average Chinese consumer. Hell will frozen over before shoe factories can't find workers in China. And before this gets too long, that article was crap. It had 14 vague generic points that could be linked to anything. Honestly, the prices are going up because of the CPI and natural inflation. Do your folks moan and whine about how they can't buy a Coca Cola for a nickel anymore? NO... BECAUSE THEY DON'T MAKE 2$ A DAY ANYMORE EITHER.
Who cares. Nike is an American company. I'm sure we pay more for whatever you import. Be happy about whatever that is.
i use to live in the US, now i live in Asia, and seriously, i agree with you. I don't have ANY Jordans where i live, i have to buy a flight ticket like twice a year just to go out the country and cop some shoes. ( websites don't even ship to where i live either.). I would feel lucky paying $160 for a pair of Js.