September 27, 2011 BY Aaron Hope / 1
“We took pride in the sneaker game because we grew up under the OGs that . . . put us on to what was fresh.”
Few things can match New Balance’s identity of pure ‘classic’ style, but this latest odd coupling makes total sense when you hear the first bars of Criminology and find yourself instantly transported back in time to 1995. Wu-Tang Clan OG Raekwon the Chef did some of his very best work on the ‘Purple Tape’ that guest starred self-proclaimed ‘Wally King’ Ghostface Killah, and two years after Cuban Linx Pt. 2, he’s linking up with New Balance and DJ Mars on a retrospective on the last two decades plus of sneakers and streetwear as part of Mars’ ‘History of Mixtapes’ project. NB is one of those brands that has endured Raekwon’s entire reign and you can see his thoughts on their timeless runners by clicking on the jump below to watch the full video.