September 30, 2011 BY Aaron Hope / 3
What DJ Clark Kent is to Nike Sportswear, DJ Mars is becoming for New Balance. The Atlanta-based musician is a noted NB enthusiast who’s risen in the ranks to be come one of the brand’s key influencers, working on a variety of projects to bring attention to the brand’s rich legacy of Made in USA and UK designs. And with DJ Mars the head man behind the HistoryOfMixtapes website and upcoming book, it’s fitting that his newest New Balance Custom US574 pays homage to one of the finest albums in hip-hop history. The DJ Mars x NB 574 ‘Low End Theory’ takes its name from A Tribe Called Quest’s seminal 1991 release; how do they compare to the apparently still-growing array of Tribe-inspired sneakers? Click through to see more of this lush green suede getup and let us know which colors you’d apply to a Custom New Balance 574.