Jordan Brand Holiday 2011 Flight Forum
Earlier this week, Sneaker News had the pleasure of attending the Jordan Brand Flight Forum, an official unveiling of the brand’s Holiday 2011 performance basketball footwear. Held at the Nike campus in Beaverton, Oregon, the event featured a focus on the new signature models from JB’s “Big 3″ b-ball endorsers, which have been carefully structured into three sub-categories within the brand. The idea of “Flight” is nothing new to the Jordan shoe line, but this latest campaign takes the concept and translates it into a fresh new concept where three different angles of flight are explored – Fly Around, Fly Through and Fly Over, with each specifically tailored to the individual styles, movements and performance needs of Chris Paul, Carmelo Anthony and Dwyane Wade respectively. Each category featured a separate build-out to showcase the new signature models for each of Jordan Brand’s three-headed b-ball monster – the CP3.V, Melo M8 and Fly Wade 2. In addition to the sigs, some corresponding basketball releases that can easily be slotted into the three silos were also included in each room and outlined in the presentation. Jordan Brand designers walked the group through a comprehensive breakdown of each shoe and eventually finished off with a look at some of the upcoming apparel for the Holiday 2011 season and moving into Spring 2012.
Following the presentation, media members were taken over to the Bo Jackson Gymnasium where we were put through a rigorous wear-test session to find out just how well some of these upcoming models performed on the hardwood. We started in Melo M8 for warm-ups and some Sparq Training tests, followed by the CP3 2′Quick for some high speed drills and finishing up with the Fly 23 for some more intense 1 on 1 action between the attendees. Full-out scrimmages followed where each participant had the choice of which shoe felt best to play in and the results were fairly evenly distributed, punctuating the emphasis on finding the right fit and feel for any body type and style of play and reinforcing the notion of engineering each product to the distinctly different needs of CP, Melo and D-Wade. Keep reading for an extensive look inside the event, including a full photo gallery and tech sheet for all the shoes featured at the Jordan Brand Flight Forum.