There may be a lockout going on in the NBA right now, but the game of basketball never stops. Jordan Brand has embraced the current labor situation with good humor as seen in the ‘Love The Game’ video below. It appears that Team Jordan superstars Dwyane Wade, Carmelo Anthony and Chris Paul are indeed keeping their skills sharp in the meantime, participating in a variety of leagues around the world – from a Miami senior citizen league, to a Jewish under-40 league in NYC and even a New Orleans women’s league before eventually moving the fun overseas. The video will officially debut tonight during Monday Night Football, but you can check out some chuckles from all these scenarios and more now after the jump, as well as on the Jumpman23 Youtube Channel.
The Carmelo scenes are actually quite funny, and the strongest in the commercial.
The ad is fitting considering the lockout. The message seems to be, "we don't need to NBA, we love hoops so much we'll play anywhere."