Nike Basketball Never Stops
October 29th, 2011 by John K. | 13 comments

“…and we’re gonna continue to play, no matter what goes on.”
The NBA season is still mired in a lock-out. So what? The game of basketball never stops; it’s a year-round sport that sees no seasonal limit. From a pick-up game at a friend’s driveway to packed NBA arenas, the love for the sport stays strong all year round. Tuesday, November 1st, was to be tip-0ff for the 2011-12 NBA season; in its place, Nike Basketball introduces #BasketballNeverStops, which reiterates the message of love and desire for the game. Featuring NBA stars LeBron James, Kevin Durant, Dirk Nowitzki, and Amare Stoudemire, other notable figures like women’s basketball star Sue Bird and legendary coach Mike Krzyzewski, and cameo appearances by J. Cole and ?uestlove, the Nike #BasketballNeverStops puts a spotlight on the sport that is globally celebrated and enjoyed. Continue reading for the Nike #BasketballNeverStops videos and images gallery and don’t forget to check out the Nike #BasketballNeverStops Facebook page to tell your own story!
















all the guys are goin ham playin real bball Sue is shootin hoops in a dave and busters.. classic
sue bird is cute
wow J COLE on there. BASKETBALL NEVER STOPS.
Shoutout to QuestLove & COLEWORLD!!!
Now they have to think twice before buying that Lambo!!
I want my NBA back! My Bulls taking it when the lockout's over!
Yeah right, Basketball never stops... as long as they are getting paid. Did they ever just play for love of the game? See the 10 day world tour got cancelled, was looking forward to finally seeing NBA players here in Australia. But they all started pulling out. NBA players remind me of the Naomi Campbell quote '...I dont even get out of bed for less than a million dollars'...
Keep it real. They played for free here in the states where it matters the last couple of months. They played for free when they were on AAU teams, high school, college if you missed it then too bad. When you are a pro you get paid like one. If the market says I can make a millions of dollars doing so why would I care about a playing for less so a kid in Australia gets a chance to see me play live? If one of these players blows his knee out in Australia is that kid going to pay his bills? So no offense homie but catch them on youtube.
Little things like this is why Nike rules the athletic industry.
50/50 IS FAIR. END THE STRIKEOUT. YOU PLAY BALL FOR MILLIONS. COME ON
You'd still feel differently if you were involved in it yourself b, I mean I'm not disagreeing I'm as ready to see hoops as you but it's two sides to this and to me the owners are tripping!...just me tho..
Still at the end of the day... The worst player in the NBA is still makin what?.... about 300 k a year? Thats more then then the average person makes by alot! So they r fightin for this n that at the end of the day, meanwhile if theyre was no basketball who knows what all these dudes wud b doin. Probly still in the hood pushin weight.
Actually, owners take $600 million of the top, so 50/50 REALLY works out to like 53/47 for the owners. The 52.5 is the fairest deal on the table