PHANTACi x Nike Sportswear x LeBron James – Lamda Beta Jamma Fraternity

November 16, 2011 BY / 10

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With the NBA canceled, now seems like as good a time as any for LeBron James to go back and catch up on the college experience, since he skipped that stepping stone on his way to the pros. PHANTACi out in Taiwan has come together with Nike Sportswear to make this a possibility with their unique build out of the Lamda Beta Jamma Fraternity, an unit so exclusive that we’re pretty sure it consists solely of King James himself. The redone retail space is littered with all things LeBron, from memorabilia from his past to the more recent end of his sneaker catalog like the Nike LeBron 9 and the Nike Sportswear x LeBron James collection. Follow us after the jump to check out the full gallery of photos from the Lamda Beta Jamma fraternity and hit us up in the comments if you plan on rushing LBJ.

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Filed under: Basketball LeBron

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10 comments
Cman
Cman

kobe has HUGE stores only for him by nike in Asia. its just here in America people think its cool to have a big ego and have no rings....or anything to really show for a ton of talent and a loaded roster.

mastershake
mastershake

might have the heart of a line but still not as cold as dirk... sniffle, cough, cough

Jimmy
Jimmy

Nike is also the reason for lebrons Big EGO, why bout kobe ???!!!! C'mon Nike y'all not serious bout life

stigz
stigz

i dont c nike doing shit like this for kobe, kobe's old news nike and i like them both equally

anonymous
anonymous

this guy just made up a new greek letter?

HGT
HGT

"The Heart of a Lion"? Maybe the Cowardly Lion in the Wizard of Oz who has no courage. LOL, the self proclaimed King with the self proclaimed heart of a lion...

DominicD3
DominicD3

i want to get my hands on a pair of the china 9's so badly

airyoshi12
airyoshi12

Lol LeBron's my dude and everything but he has SUCH a BIG ego....haha!

DominicD3
DominicD3

if he didn't he'd have have frats all across america harassing him

casper90403
casper90403

wouldnt you? I'd be walking around just screaming I;m the king of the world!

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