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The Concords are dropping in just two weekends, but some of you may already be looking forward to 2012 and the release of the Air Jordan IV in the ‘White/Cement’ colorway. This interesting new set of images of the upcoming drop shows the box-tag for the release – a re-designed Jordan Brand shoe-box tag that features a new font as well as a red/white color. However, one curious thing to notice is that the tag details the color as ‘Cement Grey’ opposed to the ‘Tech Grey’ that had been noted on earlier official Jordan Brand catalogs. So is it Cement, or Tech? And will we get a special OG-inspired box, like with what we saw with 2011′s Air Jordan III releases? Check out the new pics below and be sure to let us know your thoughts in the comment section below. If you want to cop the White/Cements in advance, take a look at the few available pairs from el-store on eBay.
Air Jordan IV
White/Black-Tech Grey
308497-103
02/18/12
$160
















December 12th, 2011 at 9:14 pm
Counting down the days
December 12th, 2011 at 9:30 pm
:O New jordan box? Or cement 4 box?
December 12th, 2011 at 9:30 pm
those guys sell B grade jordans i bought the cool greys from them early lastr year then i bought the retail pair huge difference in quality! on top of that my soles werent even icy!!!!!!!
December 12th, 2011 at 9:32 pm
Lol, that's a big spot on the first pic! I'll wait till 2012
December 12th, 2011 at 9:33 pm
NEW PRICE TAGS ?
December 12th, 2011 at 9:48 pm
OMG a new box looking ass
December 12th, 2011 at 9:50 pm
I know these are not as good as the 1999 retro but I'll take 2 purrs please!
December 12th, 2011 at 9:52 pm
the air jordan on inside of tongue is upside down….FAKES????
December 12th, 2011 at 10:02 pm
New sticker
December 12th, 2011 at 10:05 pm
have you honestly never had IV's before or what
December 12th, 2011 at 10:06 pm
after the fake concord scandal, i am hesitant to ever buy a shoe before release date from a suspect source.
December 12th, 2011 at 10:16 pm
upside down tag, spot on shoe, different sticker? something is real fishy here; pussy (get it?)
December 12th, 2011 at 10:17 pm
just the label sadly, i saw the story about 'em on modern notoriety
December 12th, 2011 at 10:18 pm
the air jordan is flipped upside down on the 4s cuz back in the day cats would flip the tongue down and then the patch would be right side up…get your knowledge up homie
December 12th, 2011 at 10:19 pm
google that before you be the little boy who cried "FAKES"
December 12th, 2011 at 10:19 pm
thats how 4's come..do your research…i'm 16 and i know that.
December 12th, 2011 at 10:20 pm
lmao^ realistically?
December 12th, 2011 at 10:23 pm
who cares about a box/sticker! i just want the shoes!!!
December 12th, 2011 at 10:26 pm
gross
December 12th, 2011 at 10:37 pm
it looks the same but maby it a new tag?
December 12th, 2011 at 10:40 pm
a lot of people on youtube got the pair already and say the quality is better but i dont belive them until i cop a pair.
December 12th, 2011 at 10:40 pm
HEY DUMB ASS back when these dropped people would rock the tounge down so the "AirJordan" would be right side up learn the history!!
December 12th, 2011 at 10:50 pm
People complaining about that grey can just suck it because I'll be one of the first in line for these.
December 12th, 2011 at 11:11 pm
either a troll or its drake
December 12th, 2011 at 11:21 pm
Fuck the talk about quality and sticker tags gimme the damn shoe me myself need to pairs this summer my shoe game really gone be on fire
December 12th, 2011 at 11:40 pm
You don't know your jordans! Even Stevie wonder see that's how the tongues are! ROOKIE
December 12th, 2011 at 11:42 pm
I agree
December 12th, 2011 at 11:58 pm
Not for nothing, these 4's would be a lot sweeter with the "Nike aire" on the back heel/pull tab and the clear orange " Nike air" hang tag
December 13th, 2011 at 12:07 am
Can't wait to get these joints. I hope they drop the Bred 4's as well next year
December 13th, 2011 at 12:20 am
Weakest Dude in America!! hahahaha
December 13th, 2011 at 1:03 am
jeez i cant wait. the new box label is ill
December 13th, 2011 at 1:06 am
anyone notice the air jordan on the inside of the tongue is upside down O.o and thats not the camera?
December 13th, 2011 at 1:12 am
Yeah dog the flip Air Jordan in the inside of the tongues was there since the 99 joints. I wish they would put the Nike Air back like my crumbled sole blk joints.
December 13th, 2011 at 1:21 am
All this hype for most likely nothing. shame on you sneakernews, this shouldn't be news. In the eBay description they note that this is an early production(sample) pair so they probably printed their own label to put on the box.
December 13th, 2011 at 1:27 am
they should be a shamed of themseleves for having thay price on these. THe spot, the upside down air jordan tag in the tongue. and to me the tag on the frist of the tougue looks old. 55 dollars lol
December 13th, 2011 at 2:54 am
Dumbass…. Go back to wearing vans.
December 13th, 2011 at 7:53 am
To remind us of the increase!
December 13th, 2011 at 9:09 am
ITS SUPPOSED TO BE UPSIDE DOWN
December 13th, 2011 at 10:13 am
double up on these bad boys
December 13th, 2011 at 10:45 am
Mars Blackmons
December 13th, 2011 at 11:08 am
pass. what else is new sneakernews.
December 13th, 2011 at 11:22 am
0r 89
December 13th, 2011 at 11:37 am
Its clearly says "early sample"…I wouldn't trust em at all. JB contacted MN about that Label. This is the only guy with it. Picture surfaced yesterday. Probably printed it himself. Im just waiting till 2/18/2012 to cop. Never will I touch an early release.
December 13th, 2011 at 11:53 am
The tag on the inside is supposed to be upside down the box tag is the new one for 2012 the spot is probably because they are b-grades that got out look at all the other 4's and youll see the air jordan on the inside of the tongue is upside down
December 13th, 2011 at 12:13 pm
Looks good but the overall shape of the shoe looks off.
December 13th, 2011 at 12:41 pm
****Fire red 4s (they are not going to have his face on the side)
(Crickets chirping)
December 13th, 2011 at 1:14 pm
Y is everybody sweatin these shits. So many fours have re released and them shits is truly uncomfortable and they gonna crease in like an hour after walkin. I sold my military and grey yellow and black for shorts to bless somebody else with trash…… obsidian and playoff 12s. That's. Real comfort
December 13th, 2011 at 1:17 pm
Regardless of all these "mistakes" some of you are pointing out about the shoes. I and I am sure the rest of America will still buy the shoes.
December 13th, 2011 at 1:46 pm
these are FAKES!
December 13th, 2011 at 8:11 pm
jordan brand needs a new box
December 13th, 2011 at 11:01 pm
I hope to never see your name on any post ………EVER!!!! smh idiot
December 13th, 2011 at 11:40 pm
These are a must for the 2012 sping/summer line up
December 30th, 2011 at 5:14 pm
Damn! Jordan Brand is selling people flea market variant knockoffs?! These look terrible. Good bye to "Legendary" and hello to cost cutting.
Out.