New Jordan Brand Packaging For 2012

December 19th, 2011 by | 52 comments


new jordan brand box 2012 1 New Jordan Brand Packaging For 2012

You might’ve spotted the new Jordan Brand box-tags when we gave you another at the Air Jordan IV White/Cement last week, but during a special Nike/Jordan footwear event in China, a look at the new packaging was presented during the media presentation. Gone is the Black/Grey box (one that’s been with us since 2006) and arriving in 2012 is a new era of how to store your kicks neatly in your closet; it has a tonal black outer facade with an oversized Jumpman logo on the upper face. The box-tags will also be different as well, with three different colors denoting Training (Blue), Lifestyle (Red), and Basketball (Red) performance. Check out the extra shot below and stick with Sneaker News for more updates on Jordan Brand’s planning for 2012. via hoopchina.

new jordan brand box 2012 2 New Jordan Brand Packaging For 2012

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52 comments
@iamdorkster
@iamdorkster

As long as the quality of the sneaker is great, I could care less if the sneakers came in a styrofoam box with a 2-year-olf drawn on jump man logo.

L Rod
L Rod

Well..As Lonq The Jayz Come Out Fresh...

Mike
Mike

It's a fucking box...if you guys really care about a box so much then you probably don't even deserve quality shoes if all you trip about is a box...Get over it...

tudobem
tudobem

dont give a shit about a fukin box cuz i can't wear em on my feet. jb should spend more time addressing shoe quality issues. freal i would rather pay 250-300 dollars for a quality pair of retros. imo quality>quantity.

sneak2021
sneak2021

Its Blue, Black, and Red not Red, Red, Blue

Wink182
Wink182

That joint ugly...if they would of made the boxes like the 3s box ok...but this joint is the worst smh

maine9311
maine9311

a new box has been long over due but my favorite box will always be the one with his face on it. all the shoes from my childhood had that box

K chinn
K chinn

Well its about darn time!

jordansRwack
jordansRwack

jordan just keeps finding ways to lure ppl into buying his cheap quality sneakers..

SoCalFresh619
SoCalFresh619

Well a new box is good now step up quality and im sure we will all be happy

Shortymac
Shortymac

Aj11 space jam/cool grey/dmp box is the best IMO

Lebitch James
Lebitch James

So I'm paying 160 instead of 150 for an upgraded box. NICE!

deauxboy22
deauxboy22

Just give me the shoes & I'll be happy.

Devin P.
Devin P.

I agree with someone above, I was so mad when I bought a pair of Flint 13s and came to find out the quality is lighter and the shoe is fake. It's such a disappointment as I paid retail off eBay from a seller. It's been too long now obviously but still. Honestly, this is getting nicer, just they only think people really use these for basketball. Their a style icon as well you know guys...

DimeBagOswoosh
DimeBagOswoosh

The box looks great, but i care more about the quality of the shoes themselves to match the price tag.

sikshugame23
sikshugame23

Two those that gave me negatives when I said that jordan needed to change their box period I dedicate this post to you. The bandwagon is full but u can try and run behind it.

deauxboy22
deauxboy22

found that after reading >_< lol

hozezae
hozezae

So those who copped the chicago 10's and cement 4's must be pissed bcuz now you gone want the new boxes

Ya Digggg?
Ya Digggg?

I was just thinking about where I was going to stack all my boxes from next years releases. I guess its time to start a new stack with the new boxes.

@MaxDrowed
@MaxDrowed

The second picture shows the black and gray box wit a red label but the first pic says no gray box?? Box doesnt really matter to me Im fine wit the black and gray boxes

deauxboy22
deauxboy22

I like it. Looks like the new box is going to be a pull off top like the ones OG 3s & 4s came in. But why 3 different colored labels ???? Signify an LS, GS or QS maybe ? Ehh I got tired of the black/silver boxes. They're weak aesthetically and physically.

Big_Infinite
Big_Infinite

i like it... nice change of pace... especially since da old box been around dam near 10 yrs or so now

Maranello
Maranello

so i guess the majority of us will be getting a red tag because thats what it looks like the retros will have.

LADIES LOVE
LADIES LOVE

DOES THIS REALLY MATTER. AND WILL THE PRICES ON A PAIR SHOES GO UP BECAUSE OF NEW PACKING?

ymayz
ymayz

they should upgrade their quality instead!

Jerronimo
Jerronimo

about time they tried something new. My fav is the ones that had his face on the top. Those were dope. Late 90's/early 2000's I think?

hozezae
hozezae

i hate that box due to replicias now

Jays4Days
Jays4Days

Good cuz da black/grey box now is gettin kinda boring

DominicD3
DominicD3

This is kinda relevant, my brother in law works for a packaging design company that Jordan brand hired to make packaging for gift cards, Jordan gave them guidelines for what they wanted in the final product, and in those guidelines it said they couldn't use anything with Nike or Nike swoosh on the packaging because Jordan brand likes to be "it's own company" even though they rely on Nike for technology to help them sell shoes

emc956
emc956

even though nike relyed on jordan to bring them to were they are now.....credit goes to were it due....

car ramrod
car ramrod

jordan relied on tinker to get were they are today nike has been around since the the mid 60's jordan brand has been around since the mid 90's without nike and tinker jordans wouldn't happen

DATKIDFELIX
DATKIDFELIX

If I am not mistaken Nike was almost out of the business by the time the Jordan 1 came about. MJ popularity created a need for the brand which created a interest for other athletes to pair up with the brand and as they won so did Nike. Regardless of how the shoe looked if MJ and others didn't win who would have cared? I bet nobody would care who designed the shoe if it was on Clyde Drexler or Sam Bowie. Exactly.

...ima757boy.
...ima757boy.

...the NEW PACKAGING looks better than the NEW SHOES.

JohnHuey
JohnHuey

I think Jordan is putting too much effort into the presentation as oppose to what actually matters most... the sneakers!

dave
dave

They should really start printing QR codes on the tag, and/or using a method to determine whats legit and whats an illegal replica, like a water mark

boy
boy

you should just be a true sneakerhead and know whats fake or not

Martin
Martin

that should be priority number 1 with Jordan Brand because these replica factories are catching up fast.

car ramrod
car ramrod

priority number 1 is making better shoes replica factories are only catching up cause jb does a bad job making retros in the first place QUALITY IS ALWAYS PRIORITY #1 look at new balance. boring box no hype good quality

LXA
LXA

"With three different colors, blue, red and red"......... Ummm

testman
testman

my guess is one is red/white the other is white/red

jonahsauce
jonahsauce

i think ones a darker red. Look at the second pic

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