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Take out all the vowels from except from the leading ‘U’, open up a shop in the town’s upscale shopping district and offer some of the world’s most exclusive streetwear labels along with a selection of sneakers most stores would envy. Sounds like a recipe for opening another UNDFTD chapter store, and indeed LeBron James and company did take some of the best aspects of LA/LV’s biggest street fashion stars when they opened a new retail location in Miami’s Aventura Mall. UNKNWN opened its doors this weekend with a private event held just on the other side of the store’s Freegums-designed glass entry, a room that contains one of the coolest display walls anywhere in the world. Each shoe has an UNKNWN-branded iPad hanging on the wall to its right, where a video of the shoe being tried on among other highlights loop on the screen so you can get some extra perspective on your potential purchases. Click through to see more of what’s inside the store and let us know which is your favorite place to buy new kicks. via ITSB
10 Responses to “UNKNWN Miami Grand Opening Private Event Recap”
December 19th, 2011 at 2:30 pm
i went there, live store
December 19th, 2011 at 2:31 pm
Dope store design. I can see others taking that video idea and applying it to other stores. I gotta give it to Lebron. Dude knows how to create business opportunities. Hopefully the youth is taking notes. Basketball is only the beginning.
December 19th, 2011 at 2:47 pm
lebron.. you ugly , and suck at bball
December 19th, 2011 at 2:51 pm
Doesn't look like a "collection of shoes most stores would envy"
December 19th, 2011 at 3:47 pm
overkill with all the ipads
December 19th, 2011 at 4:09 pm
does he have on sweats? lol
December 19th, 2011 at 7:54 pm
NOT ONLY A GREAT BASKETBALL PLAYER BUT VERY BUSINESS SAVVY. I ADMIRE THAT. YOU SEE A LOT OF ATHLETES THESE DAYS AFTER THEIR DONE PLAYING END UP DEAD BROKE AND YOU WONDER WHY, BECAUSE THEY DONT VENTURE INTO OTHER MONEY MAKING VENUES
December 19th, 2011 at 10:59 pm
Bron was in there clean…I like what he did with that. no homo
December 20th, 2011 at 1:17 am
Store is cool. If your looking to spend $400 on a sweater
December 20th, 2011 at 9:12 am
i hate lebron, man looking at his face makes me laugh, lebron you cant ball, thats why you lost to the mavs, …………… LEBRON a.k.a. RINGLESS!!!!!! LMAO