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UNKNWN Miami Grand Opening Private Event Recap

December 19, 2011 BY / 10

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Take out all the vowels from except from the leading ‘U’, open up a shop in the town’s upscale shopping district and offer some of the world’s most exclusive streetwear labels along with a selection of sneakers most stores would envy.  Sounds like a recipe for opening another UNDFTD chapter store, and indeed LeBron James and company did take some of the best aspects of LA/LV’s biggest street fashion stars when they opened a new retail location in Miami’s Aventura Mall.  UNKNWN opened its doors this weekend with a private event held just on the other side of the store’s Freegums-designed glass entry, a room that contains one of the coolest display walls anywhere in the world.  Each shoe has an UNKNWN-branded iPad hanging on the wall to its right, where a video of the shoe being tried on among other highlights loop on the screen so you can get some extra perspective on your potential purchases.  Click through to see more of what’s inside the store and let us know which is your favorite place to buy new kicks.  via ITSB

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10 comments
mavs fan
mavs fan

i hate lebron, man looking at his face makes me laugh, lebron you cant ball, thats why you lost to the mavs, ............... LEBRON a.k.a. RINGLESS!!!!!! LMAO

Mikey G
Mikey G

Store is cool. If your looking to spend $400 on a sweater

Get-Paper
Get-Paper

Bron was in there clean...I like what he did with that. no homo

newsouth912
newsouth912

NOT ONLY A GREAT BASKETBALL PLAYER BUT VERY BUSINESS SAVVY. I ADMIRE THAT. YOU SEE A LOT OF ATHLETES THESE DAYS AFTER THEIR DONE PLAYING END UP DEAD BROKE AND YOU WONDER WHY, BECAUSE THEY DONT VENTURE INTO OTHER MONEY MAKING VENUES

J Hayz
J Hayz

does he have on sweats? lol

Reese
Reese

overkill with all the ipads

sneaksup
sneaksup

Doesn't look like a "collection of shoes most stores would envy"

Miami hater
Miami hater

lebron.. you ugly , and suck at bball

Jerronimo
Jerronimo

Dope store design. I can see others taking that video idea and applying it to other stores. I gotta give it to Lebron. Dude knows how to create business opportunities. Hopefully the youth is taking notes. Basketball is only the beginning.

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