December 29th, 2011 by Aaron Kr. / 40
Nike has established a firm stance on tradition and culture when it comes to their themed footwear and apparel capsules. A concerted effort is made to keep consistent with current trends, while infusing some cultural and historical signficance into their sneaker releases. One such practice, the annual tradition of releasing a Chinese Zodiac themed Air Force 1 Low that began in 2002, served a rather important purpose this time around – re-energizing a trend-setting classic that had lost some steam over the last couple of years. The Nike Air Force 1 Low will always be looked at with the highest regard, but with each passing year, the shadows cast by newer Retro-inspired designs, as well as other Nike classics have taken some shine away from the Air Force 1; credit the Design Leads at Nike for expanding the NSW library while allowing the Air Force 1 to take somewhat of a breather, but it was time for the icon to make a long-awaited comeback.
As 2011 marked the year of the Rabbit, Nike Sportswear effortlessly transferred the friendly and outgoing nature of the animal to the Air Force 1 Low by creating a clean and simple design inspired by ‘White Rabbit’ candy, a popular brand of Chinese candy treats that has become a cultural mainstay of the region. White, beige, red, and royal blue material gave the shoe a crisp color profile, but it was the milky-white solid midsole and alternating color-blocking on the
chenille-wrapped Swooshes that gave these an added style punch and some real individual character. Additionally, the Supreme nature of this release gave the Air Force 1 ‘Year of the Rabbit’ a Bespoke-like quality due to the premium materials and distinguishing features we often see with those top-tier custom designs. Nike Sportswear also took the ‘White Rabbit’ candy inspiration to a personal and novelty level by releasing special candy-wrapper inspired packaging in limited numbers, exclusive to select retailers in China.
Aside from just its own status as a coveted high-profile release, what made the Air Force 1 Low ‘Year of the Rabbit’ such an important shoe is that the excitement surrounding the shoe trickled down to a variety of other Air Force 1 Low releases throughout the year. The Premium ‘Denim’, the special edition ‘John Strickland’, the BE@RBRICK collaborations, and a few more notable releases of the Air Force 1 Low were approached with a nostalgic enthusiasm that had been missing with most AF1 releases for quite some time. Not quite a hysterical rebirth, but a lucid reminder that the Air Force 1 still has the clout and cajones to turn heads and attract the attention of a community that has adapted to a fast-paced progression of footwear design and concepts. With the Air Force 1 being a significant component of the sneaker-game anatomy, the ‘Year of the Rabbit’ was a breath of fresh air to the overall system; it was a much-needed revitalization, and it could not have arrived at a more opportune time.
yall niqqas hella wack imma have to go wit da pewter foamposites or the electric blue foams very nice shoes bitches haha
Come on, banned one was crazy honestly a AJ 1 retro with nike tag and premium leather! thats always a good shoe in my book
pretty proud of my self this yr as a rookie sneakerhead... i allways had freash kicks but not this many.. my list goes 1.concords 2.bordeauxs 3.white cement,true blue,black cement,black history month (bhm),black flip retro 3s 4.space jam dunk lows 5.wolf grey,black metalic retro 5s 6.retro blue foamposite pro 7.air jordan 2011 black /black "the sleeper of the yr" many more cops but they didnt make the list tell me if i need to up my game or am i holdin us sneakerheads down...
Please don't put Concords as number 1, Concords deserve to be in the list but I feel as though they shouldn't even make the top 5, and remember Jordan Brand isn't the only brand that makes sneakers.
well i cant choose so im just going to choose the Nike Air MAGS , jordans retro 1 banned , lebron miami nights .
yes but Jordan and Nike are the most hyped/popular brands in the world, why would you do a top 30 on shoes that won't get the attention and ratings that these shoes do
hell yeh dude got da fakea$$ concords alot of ther cords is fake foreal cnt tell unless u know watchu lookin for like me bruh hahahaha