Air Jordan 2012 ‘Year of the Dragon’ – Officially Unveiled

January 4th, 2012 by | 76 comments


air jordan 2012 year of the dragon 00 Air Jordan 2012 Year of the Dragon   Officially Unveiled

A few weeks back, we brought you a sneak preview of the Year of the Dragon edition of the Air Jordan 2012, and now we get a better look thanks to the official unveiling of the Nike Basketball/Jordan Brand collection. We’ve only seen a few colorways of the Air Jordan 2012 at this point, but it was clear from early photos that the upcoming Jordan signature model would feature interchangeable sockliner/insole options, similar to the Air Jordan 2011, and perhaps even more so to the recently released Zoom Kobe VII System. These new pics show off the super high-cut bootie with matching dragon-decorated ankle strap, clearly a bold new direction for the Air Jordan heritage line. You’ll need to see for yourself, so continue on after the jump for more info and images of the ‘Year of the Dragon’ Air Jordan 2012 and stay tuned for release info coming soon.

Chinese believe that dragon is a holy being, way above the mundane world. In the arena of basketball, Michael Jordan may be the only equivalent to that transcendence. As the largest single-digit number, 9 is appreciated as a sign of utmost power and achievements. Only emperors can wear robes with 9 dragons. A 9-dragon wall was exclusive for the royal family. 9 is also the lucky number for Michael Jordan. In his 9th season between 1992 and 93, Michael set personal and association record. Inspired by this mystical connection, the Jordan Brand design team, retouched AIR JORDAN 2012 for the new collection. The theme color of blue, in contrast with the yellow inner lining, underpins the message of supremacy, accentuated by the dragon pattern around JORDAN Logo on the tongue. The effect reaches its apex in the limited edition packaging, where red background is decorated with golden dragon and JORDAN Logo, bursting with Chinese features. Two cushions and three midsoles are available, offering functional and aesthetic benefits.

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76 comments
Nzer
Nzer

Nice kicks well worth every cent already copped me a pair!!

Lil Brady
Lil Brady

Where can I get shoes with the year of the dragon design like the Jordan's Kobe's please

Ryan
Ryan

I'm not saying these will ever be beloved........but you do have to have some perspective. The Jordan line has always pushed the boundaries of "taste" and what is acceptable.........With time many of those past releases are regarded as "classics" and everyone thinks fondly of them. As an older guy - I can remember wearing the original Concord's and people laughing at them and calling them "moon shoes". In my area they sat on the shelves for a while. The XII's that people thought of as "clown shoes" and looked like boats on your feet. I remember the confusion people had when they'd see my XVI's and asked why I had "Transformer" shoes. These shoes may never be considered "hot" - and I agree with many of the things said, but to those not old enough to remember - if you didn't value the Jordan brand above everything else, many of the now beloved shoes confused people or where not as loved by the general public when they initially released.

action jaxon
action jaxon

Strictly a court shoe.. The difference between the Jordans of old and the new are, that the old looked good on and off of the court. The new Jordans have more tech, but aren't street. I guess even Jordan is entitled to an off year, and 2012 seeks to be that year. Looking forward to next installment of Jordans, because I can't see wearing these off of the court.

DDGORDON
DDGORDON

no matter what yall say or how ugly you think these shoes are there still gonna be a instant sell out and theyll be on ebay selling for 400 dollars gueranteed im not a fan of the 2012 but i do like this color way i for one am copping these

g_art
g_art

those high tongue looks like a boxing shoes to me..

les
les

if someone will give this to me.. im gonna throw this back to ur face! please dont disrespect my taste

sneakeFreak813
sneakeFreak813

Who ever is designing JB sneakers right now should be fired

cha
cha

take away the flywire and make the jumpman smaller, you got yourself a deal if these go on sale. i really like the cw on these

RobQuills
RobQuills

Please note, this is a basketball shoe. A performance piece, to PLAY BASKETBALL IN!!! These were not designed to wear on the street and style on'em. We as consumers made Jordans a staple in our footwear communities. Everything about the "classic" Jordans that we have come to cherish as of late got the same reactions back then as we give the new products of today. Think about it...

harper23
harper23

If Michael is still playing right now, I can't imagine these shoes on his feet...

the joker
the joker

there is no colorway no pe a flight or q flight or any other flight that can help this show, this is some ghetto ass crap right here... I don't give a damn who worked on it designed it drew it whatever,...someone greenlit it and that person needs fired.

Big Mo
Big Mo

They have run out of ideas. This shoe is terrible. back to the drawing board with this one.

yeahmox
yeahmox

this shoe is the Apocalypse of Jordan Brand...

Father Flocka
Father Flocka

This the last year Imma buy Jordans. 10s, 4s, & maybe a pair of 12s. This brand's getting lamer by the year.

Bruh Bruh
Bruh Bruh

They should just stop with the 2000 shoes, they haven't made a really awesome shoe in a long time

LADIES LOVE
LADIES LOVE

I WONT HAVE TO STAND IN LINE TO GET THESE.

Shev
Shev

It just keeps getting worse from year to year. This brand is about to die.

MEX
MEX

da insoles of da sneakers look great but da rest is jus straight butt ugly

kha_boogie
kha_boogie

the only positive thing to me is the color blocking and the materials, nice leather it seems

qwerty
qwerty

(Consuela voice) Noooooooo..

Coffeydf
Coffeydf

Starting to look promising for these 2012's. Excited to see more colorways

Erick
Erick

hands down one of the ugliest jordans ive ver seen.

Vanetza
Vanetza

sooooooooooooooo SICK!!!!!!!!!!!!!!!!!!!!!!!!!!

corn cobb bob
corn cobb bob

basically got yourself a pair of shinguard's just in-case you decide to play some soccer

colin
colin

the xtra large tonge looks ridiculous, that being said dont wana hate too hard, seems like every time people hate on the first few looks at a shoe everyonends up warming up to it later (ex. lebron 9)

DJC2973
DJC2973

I'M BROKE RIGHT NOW BUT IF I BOUGHT THESE I WOULD ROCK THE BOOTIES IN THE STREETS WITH SOME JEANS AND BURN THE SHOE....

DimeBagOswoosh
DimeBagOswoosh

That extra large tongue with the strap on it is overkill. Otherwise it's a nice shoe. What were they thinking? And I don't wanna hear that 'it's good for hooping' bullshit. Just how much ankle support do you really need?

JjDubz
JjDubz

If only this had a better cw with the higher sockliner this would be a great lookin shoe

corn cobb bob
corn cobb bob

big ass nike check >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> big ass jumpman

The One
The One

I like them. Definitely different and out of the box.

A-Boog
A-Boog

where is Tink when we need him! At least mentor the newbies

Air Mortified
Air Mortified

These shoes are fucking GONZO, They are SO BIZZARE! Im an old jordan head, first paIr was 7 borduex second pair was 8 aquas.. These are in that vein of just, way out of control, anti jordans man oh man. these are indeed LIL WAYNE tacky.. BUT. come february...... i unno?

Wvu
Wvu

Anyone that says "copp" to these needs to be hit in the head with a hammer.

BJ24
BJ24

So true, people forget or just to young to know these were the same reaction all the OG classics got. I did this color and will rock the hell out of it no matter what anyone thinks.

Tennessee1257
Tennessee1257

WHAT?!?! (0_0) lame Lame LAME!!! Just drink some clorox and get it over with if you cop these year of the dragon '12 Jordans = ritualistic suicide

Take It
Take It

No, people only warm up to hype color-ways. People don't really like the LeBron 9. Why are the only color-ways that sell limited? If a GR color-way of a shoe doesn't sell, for example (LeBron 8 V2 "Cool Grey), the shoe isn't hot. Every GR LeBron 9 is still sitting on the shelf. These will sell though. They have a name attatched to them so dumb asses, I mean "SneakerHeads", will buy them.

miggy
miggy

Leo Chang is the new genius shoe designer.

Take It
Take It

He made these. He doesn't need to mentor anyone. He needs to retire.

IgotthatFIRE
IgotthatFIRE

COPP and what? Take the nail remover end to the back of your own skull. Y'all will be waiting inline for these come RD GUARANTEED! Ppls in this forum don't know fire till some one tells you its fire…SMDH hats off to Tinker BRILLIANT!!!!

Polamelo24
Polamelo24

You right because he is just getting worse by the minute. And then maybe I said maybe mentor some interns. And just hope for the best next year. But besides these new 2012 J's bring on the new year with some retros.

Bruh Bruh
Bruh Bruh

Someone please send him a memo that he needs to retire, he made some classics back in the day but the most great people know when it is time to give it up.

fresh
fresh

couldn't have said it better myself!

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