Air Jordan 2012 ‘Year of the Dragon’ – Officially Unveiled

January 4, 2012 BY

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A few weeks back, we brought you a sneak preview of the Year of the Dragon edition of the Air Jordan 2012, and now we get a better look thanks to the official unveiling of the Nike Basketball/Jordan Brand collection. We’ve only seen a few colorways of the Air Jordan 2012 at this point, but it was clear from early photos that the upcoming Jordan signature model would feature interchangeable sockliner/insole options, similar to the Air Jordan 2011, and perhaps even more so to the recently released Zoom Kobe VII System. These new pics show off the super high-cut bootie with matching dragon-decorated ankle strap, clearly a bold new direction for the Air Jordan heritage line. You’ll need to see for yourself, so continue on after the jump for more info and images of the ‘Year of the Dragon’ Air Jordan 2012 and stay tuned for release info coming soon.

Chinese believe that dragon is a holy being, way above the mundane world. In the arena of basketball, Michael Jordan may be the only equivalent to that transcendence. As the largest single-digit number, 9 is appreciated as a sign of utmost power and achievements. Only emperors can wear robes with 9 dragons. A 9-dragon wall was exclusive for the royal family. 9 is also the lucky number for Michael Jordan. In his 9th season between 1992 and 93, Michael set personal and association record. Inspired by this mystical connection, the Jordan Brand design team, retouched AIR JORDAN 2012 for the new collection. The theme color of blue, in contrast with the yellow inner lining, underpins the message of supremacy, accentuated by the dragon pattern around JORDAN Logo on the tongue. The effect reaches its apex in the limited edition packaging, where red background is decorated with golden dragon and JORDAN Logo, bursting with Chinese features. Two cushions and three midsoles are available, offering functional and aesthetic benefits.

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