January 9, 2012 BY Aaron Hope / 22
For years now, NBA players ranging from his own LA Lakers teammates to hated rival Boston Celtics point guard Rajon Rondo have enjoyed the benefits of the Zoom Kobe series, and now the latest Kobe Bryant signature sneaker from Nike Basketball is bringing in elite talents from all over the world. So while it’s great to have guys like Chris Bosh or Shannon Brown rocking your kicks, the Nike Kobe VII System goes a step further with names like Kanye West, Tony Robbins and Sir Richard Branson endorsing the power of the #KobeSystem. Click through to see all the celebrities who’re on board with the Zoom Kobe VII and stick with Sneaker News for all the upcoming release dates.
This is a good commercial ..... using the lifestyle appeal I like it, different from other commercials
The Impact of Celebrity Partnerships With Sneaker Brands by John Kim 55 Comments