Nike Basketball @ Masaryk Towers NYC
The heartbeat of New York City sports runs alongside the sound of the bouncing basketballs beating against hardwood floors and concrete courts. It’s a sport that flourished in tune with the growth of the city over the last few decades, with focused epicenters in the inner city sectors, like in the Masaryk Towers in the Lower East Side. Unfortunately, the indoor basketball court at Masaryk Towers laid dormant for years, until Nike took it upon itself to resuscitate the once-booming hotbed of basketball culture into a 24/7 at-your-service indoor basketball court. Nike presents Nike Basketball @ Masaryk Towers; it features a fully renovated indoor court, with top-shelf training equipment and facilities that will help you stay on top of your game. This invite-only basketball space allows attendees to show up in street-clothes, with Nike providing all the necessary gear for an energizing b-ball session with its three on-site trainers. Access to the Masaryk is given to select individuals, with appointments made with the Masaryk concierge, and if you are one of the lucky members that have a coveted pass to check out the space, you can bring up to 19 of your pals. Nike Basketball @ Masaryk Towers will be open until April 2012, but we’ve got a first-hand look at this private basketball club and all the amenities below for you to check out.
It's amazing when i call Masaryk Towers they don't know the number to Masaryk concierge who is in charge of the Nike Basketball Project, We are the process of this transformation.
"invite only" and only open for a few months ... Who is going to be invited? This goes right along with Nike building crazy hype for their sneakers and then only releasing super limited quantities. Seems like if they were going to build this dope facility, more people should get to use it. I realize it is probably to keep average bums who aren't serious about the game out, but come on Nike ... invite only for a NYC basketball court??