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Nike #makeitcount – 1.19.2012

January 17, 2012 BY / 7

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“On 1.19.12 Nike will launch a revolutionary product designed for all kinds of playmakers.”

Just after the turn of the year, Nike posed the question, “How will you #makeitcount in 2012?” The Swoosh’s new Twitter account means we can expect all kinds of new developments on the world’s favorite microblogging platform, and now we’re standing on the precipice of what this campaign means with a big announcement coming up later this week. On January 19th, we can look forward to something innovative, and if it weren’t for this video featuring a huge variety of athletes, the ‘+’ insignia might have you thinking this will be a Nike Running annoucement. But with everyone from skateboarders to Kevin Durant spliced into the teaser video you’ll see after the jump, it’s truly a mystery what’s in store. Click through to see the clip and stick with Sneaker News for Thursday’s big story.

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7 comments
Cronus4
Cronus4

it'll be some sort of pedometer/tracking sytem. Hence 'making it count'.

ILLY
ILLY

May be a new Nike+ system that branches out to a variety of sports that'll track your athletic performance and progress.

m20xr
m20xr

Perhaps this is related to the Apple event occurring on the same day.

wsjones1981
wsjones1981

Too funny Dcypoe, but I really think it's going to be some new type of cushioning. Well, i'm more than looking forward to 1/19/12!

Dmv410
Dmv410

That's for 2015 brah

Dcypoe
Dcypoe

power lacing system...?

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