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In 2011, Nike solidified its commitment to increase the ‘green’ effort by utilizing more sustainable materials and doubling its use of recycled polyester, using approximately 440 million PET plastic bottles. It’s alarming to think that the bottle of spring water you drank months ago is now part of a college basketball jersey – it might’ve even been on the court of the 2011 Carrier Classic! This morning, in a special media event in New York City, Nike unveiled the Hyper Elite Platinum Basketball uniforms – a high-performance uniform system for the nation’s premier collegiate-level ballers that touches on a broader, more significant global mission of environmental efficiency. The Hyper Elite Platinum uniforms are engineered for optimal performance, with a super-lightweight construction, bonded seams, reflective materials and a super-sleek platinum design providing an on-the-court visual masterpiece that’ll surely stir up the oohs and aahs from college basketball spectators.
State of the art fabrics like Nike Sphere and Nike Aerographics provide structural support and allow for full range of motion, with laser perforations and four-way stretch woven design giving the shorts an unparalleled comfort and style. You can expect the Nike Hyper Elite Platinum Basketball Uniforms to go live in late January on select Nike-outfitted colleges like Arizona, Duke, Florida, Kentucky, Syracuse, UConn, UNC, Baylor (women’s), and UConn (women’s) – nine teams that have all won National Championships while proudly donning the Swoosh. In addition to the uniforms, Nike presented the all-new Nike Zoom Hyperenforcer, which combines the revolutionary Flywire support with the game-changing Hyperfuse material. Check out this first-hand viewing of the Nike Hyper Elite Platinum Basketball Uniforms and the special launch event in New York City and stick with Sneaker News for more updates on Nike Basketball’s latest product technology, footwear, and apparel.
26 Responses to “Nike Hyper Elite Platinum Basketball Uniforms”
January 25th, 2012 at 3:43 pm
Ah man I can"t believe nike is follwoing addidas with the old stripe socks thing. I hate stripe socks, they are so tacky..That is one fashion style that needs to stay in the past.
January 25th, 2012 at 4:24 pm
I hope these release to public
January 25th, 2012 at 4:27 pm
I want those orange elite socks that Syracuse has
January 25th, 2012 at 4:37 pm
how many pages do yall need?
January 25th, 2012 at 4:45 pm
Hope K-State gets them!!!
January 25th, 2012 at 4:46 pm
They're all ugly and none of them look like they have an ounce of styling.
January 25th, 2012 at 5:31 pm
Want those socks! oh and grey is not a good jersey color. stick to white and schools main color
January 25th, 2012 at 5:34 pm
Isn't that the whole point? $$$$$$$$$$$$$$$$$
January 25th, 2012 at 5:34 pm
I thought the new grey elite socks would be used with these. Guess not.
January 25th, 2012 at 6:26 pm
apparently 11
January 25th, 2012 at 6:31 pm
Where's Ohio States?
January 25th, 2012 at 6:43 pm
what are those socks called, they are fire!!
January 25th, 2012 at 6:44 pm
hope they release to the public
January 25th, 2012 at 7:31 pm
I know where I'm committing to play at this year XD!! Duke BABY!!
January 25th, 2012 at 7:48 pm
They haven't won a National Championship during their tenure with Nike
January 25th, 2012 at 7:54 pm
They haven't won a title while wearing Nike uniforms so they won't get one.
January 25th, 2012 at 8:24 pm
Only programs that won a title while on a Nike contract.
Read more.
January 25th, 2012 at 8:58 pm
the girl wearing the baylor jersey is cute
January 25th, 2012 at 10:03 pm
ZONA!!!
January 26th, 2012 at 12:27 am
I DON'T like the color. It stinks. The style is nice. I read these are recycled PLASTIC. How the heck is anyone going to wear plastic uniforms?
January 26th, 2012 at 12:41 am
they look like power rangers
January 26th, 2012 at 11:12 am
Notice the dude from NC wearing a pair of jordans. Too funny.
January 26th, 2012 at 12:28 pm
those socks are weak old elites were better
January 30th, 2012 at 10:41 am
NC is sponsored by jordan.
February 11th, 2012 at 11:59 pm
are you a retard? haha. you do know MICHAEL JORDAN went to carolina right? thats probably why the uniforms are jordan to. haha.
April 7th, 2012 at 8:15 pm
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