January 29, 2012 BY John Kim / 5
Throughout its history Nike Basketball has never held back when it came to delivering its message in the most unique ways. From the earliest Michael Jordan ads to LeBron James’ ‘Rise’, Nike has managed to cover all of angles, but we’ve never seen as anything so star-studded and profoundly packaged like the Kobe System. We’ve arrived at the seventh and final level of the KobeSystem, but some of you may not even have grasped the take-away message that each lesson provides; we’re certain a chunk of viewers can relate with Kanye West when he says “What the @#$^ are you talking about, Kobe Bryant?”. Maybe you won’t get it until you put on the shoes and put the System to test, but until you do so, you won’t reach the heightened level of success like Kobe has in his career. Even Richard Branson, the focus of this lesson, can learn a thing or two from the #KobeSystem, so check out the video below and let us know what your favorite Kobe System ‘Lesson’ has been.
The Impact of Celebrity Partnerships With Sneaker Brands by John Kim 55 Comments