February 1, 2012 BY Aaron Hope / 5
John Lucas III isn’t exactly a snowman (he did drop 60 at the Rucker this summer, after all), but he most definitely got frozen as LeBron James submitted a potental career-best dunk on Sunday night. And with LeBron himself subsequently patting Blake Griffin on the back for what might be the best slam of this young decade, we’re moving into February with more dunking momentum than any year since Vinsanity competed in the Slam Dunk Contest. With that in mind, it’s a perfect time for Foot Locker’s ‘Hottest Month Ever’, a campaign that kicks off with the ‘Abominable Dunkman’ commercial showing how the Nike LeBron 9 and a snow covered court can result in your own reenactment of the VC-over-Fred Weis poster. Frosty the Snowman was a jolly happy soul and probably didn’t deserve this kind of abuse, but it makes for an interesting video, and you can see the ad in full after the jump.
Filed under: Promo
Tags: Foot Locker