Air Jordan IV ‘White/Cement’ – On-Feet Images
February 15th, 2012 by John K. | 104 comments

The sickest month of sneaker releases continues with what some might argue is the highlight of the month – the release of the Air Jordan IV ‘White/Cement’. It’s nearly twelve years in the making, and during that decade+ era, things have changed over at the Jordan Brand factories, but the love for this shoe has not waned a bit. In fact, you can be assured that the overall appreciation for this historic Air Jordan has only grown stronger and stronger every year, making the long wait well worth it. There’s no doubt that these are the must-have Air Jordan Retro releases of the Spring (perhaps of the entire year), so we’ve got a look at some great on-feet images for you, giving you a clear picture of how these will look on your own feet. Cop a pair at Jordan Brand retailers this Saturday, or hit up the midnight release event at Moe’s Sneaker Spot, but until then, let us know how many pairs you plan on copping, and get one in advance on eBay.
Air Jordan IV
White/Black-Cement Grey
308497-103
02/18/12
$160












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"That wearin the tag on everything" is g-d damn played out why would you wear a big heavy tag on your shoes ! It's like buyin a car and leavin the sticker price in the window!!!! And your driven ah Chrysler 300c not ah ferrari or ah Benz!!!!!!!
Haven't copped in so long. This changes Saturday.
are thes mids or lows?
Question...Why the fuck does sneaker news always have to show some clown wearing the shoes with his jeans tucked under the "tongue"? When the fuck did that become a cool thing to do? I guess everyone has to copy how all the celebs (mostly rappers) that wear them like idiots. Whatever. Also, this it to everyone...STOP using the fucking words "hype beast", "swag", "Coppin", " and especially "sneakerhead". You just sound like fucking idiots. Just stop.
its so you can see the detail of the shoe on feet.
It wud be nice if the female sneaker heads Got the new box and tag also. Instead of a plain black box. :/
These look fine on feet. I was going to pass on these. But now I might not...
love these coppin on saturday
pass. look like plastic
I'll probably get a lot of discontent for this, but I actually prefer the looks of the fire reds to the cements. Especially now that they changed the color from "cement" to "tech"-grey. For me it's the fire reds + the playoffs.
real sneaker heads have had the experience of camping out, waiting in line praying that they get their pair. It's what makes the experience worthwhile to me. it's no different than collecting cards, stamps, whatever. sometimes the threal of the chase is what makes it so fun. The game gets messed up when people lives are on the line for some damn shoes. I wouldnt blame that necessarily on the young heads tho, its the people who dont have any respect for human lives. be safe out there saturday.
better then the 89s ....4shur cop.
real ill
Lmfao I'm copping. You people & your paragraphs crack me up yo. Who cares what other people do or why they do it. Just do what makes you happy & stop letting others influence what you do. That's weak af.
What do you mean "you people"....isnt this the COMMENT section..and you care otherwise you wouldnt have said nothin
Love this shoe and the color way. I've never had a pair of IVs so I will DEF be getting these this weekend.
damn these look sooo clean!
Anyone count how many times "Swag" or "Hypebeast" was used? Enough already!
Who said i paid $250 for them??? I have a connect that sends me sneakers once his store recieves them, dumb@ss hater!
Cool to have connects but I'm sorry I ain't sucking no bodies DI€K for some js early like you do. Even for retail lol.
tongue = no buy
youre an idiot. all ivs are like that
it does seem long in these pics
a lot of chicks with kicks in these comments....you all should spend some money on surgically-implanted testes before you worry about kicks
These < Jordan Son Of Mars
Wow honestly everyone on this thread is a hypebeast, young or old. You guys sound like females bitchin about "whos "copping" two pairs" "hes "rocking them like a lame". Like are yall serious!?!? I paid retail & got these while you hypebeast were waitin inline for your chi 10s. Who has connects now!?! But that doesnt make me a true "sneakerhead". I know my shit, i got a dope shoe game & on top of it i can actually ball unlike majority of you. && btw im not a "sneakerhead" this is my lifestyle.
You just did the same thing by tellin us you copped while we were all waiting for our 10s......so retarded
lol yep. Preaching to the choir bro.
I don't know why the "old sneakerhead" say the shoe game has changed duh thing are going to change the world doesn't stay the same.. let the young kinds do what they do.
D town baby we gettn money if u got cake to cop every pair that comes out then thats what we gona do and if ur like me also cop a pair or 2 of n e air max that come out y not . These hater gona hate and us ballas gon ball and thats all there is to it. J's on my toes paper chasing all day.
D town baby we gettn money if u got the money to buy every pair that comes out and buy a air max or 2 in between y not fuck it .
Man is this what it has come to sneakerheads arguing,hating on each other, and whining like little females when a shoe doesn't look like the og whatever happened to it being just about the shoes the history behind them and the passion for the shoes i mean yea retro's aren't like the OG's but its a chance for the younger generation to get a shoe that they probably wont have a chance to get again OG heads respect the young cats and they will respect you because you got to give to receive good luck everyone this Saturday be safe worlds crazy now.
3 more days
Why niggas on Jamaica ave right now? Hypebeastin.
You're lying son
Word lol...Those pics were dead ass taken outside the Coliseum, but they're advertising for Steinway.
I will have a 10.5 for sell on ebay. My ebay name is: jkinsler23 will come with receipt
I'm new to the sneaker game and im 17. As a youngin i've had almost every pair of J's as a youngin, and was always obessed with them. But as a new 17 yr old sneakerhead. I've got a connect already so I never pay retail, and i've probably bought and sold more Jordan's then alot of you guys in this year alone. I study the history of the sneakers too. Real sneakerheads have connects on the sneakers, and know about them. Thats more then most of you old ass niggas talkin shit about new collectors! O, yeah I already paid for my 2 pairs in advance so im not waiting in any lines. Haha whats about yall? I will have a 10.5 for sell.on eBay
No one cares.
So you are a reseller?
Shut up...
you sir, are the reason why us young heads get insulted by the rest of the sneaker community. a sneaker head is someone who loves a sneakers, regardless of money, age, or how many sneakers they own. as long as you have a heart for collecting, that is all that really matters. get your shit together man.
you shouldn't even consider yourself a collector or a "real" sneakerhead, knowledgeable about the history or not. Real sneakerheads have stood in line, scramble to find their size, and usually hold on to whatever they cop. You are just a reseller; you buy shoes because of their hype,such as these grails, and are probably charging a rape price for them. Resellers are no better than crack dealers exploiting an individual's addiction. Then to brag about it shows how massive a jagoon you are...
diggin the new box... 10.5 for me please
age don't matter. $$$ is all that's needed. Either you plan accordingly or rock something else. If your so worried about what a young sneakerhead knows then quiz em and teach em gtfoh lol this america everyone has a right to buy what they want and from a og sneakerhead to another-you should have connect by now or you lame pow pow pow..play dead lls and shout out to all copping two pair.
You're an idiot that wants to pay more?? Less quality also n you want to pay more $$$?? Hypebeast. I can buy 2 pairs, not the point fool. It doesn't have 2 be this hard regardless of new, old, fake sneakerheads! You think it's cool for people to get trampled on?? Instead of producing more and then people can cop without a frenzy, everyone I'm saying. You might be older but you're dumb buddy
If everyone had them, you wouldn't want them. And you know it.
omg. so pretty