Air Jordan 2012 Flight Lab Coming to NBA All-Star Weekend

February 21st, 2012 by | 4 comments


air jordan 2012 flight lab all star weekend 1 Air Jordan 2012 Flight Lab Coming to NBA All Star Weekend

Sneakerheads have it pretty good in 2012, with brands going above and beyond to break the malaise of your typical shopping experience with cool promo events. You had to expect some of that to be doing down at the 2012 NBA All-Star Game, as the platform is just too big for the likes of Jordan Brand to resist. The Air Jordan 2012 Flight Lab, which we tipped you off to here, will apparently be in Orlando for the festivities. The mobile sneaker experience boasts everything from training drills to interactive breakdowns on the brand new Air Jordan 2012, which will be available for purchase via the Flight Lab. Stick with us after the jump to get an inside look, and be sure to stop by if you’re in Orlando for the 2012 NBA All-Star Game.

During NBA All-Star 2012 in Orlando, the Jordan Brand will roll out the debut of the AJ2012 Flight Lab. The AJ2012 Flight Lab is a mobile retail unit that provides an elevated experience to explore the AJ2012’s interchangeable technology.

How it Works:
The Lab’s dynamic layout utilizes customized training drills, interactive content, and enhanced media to introduce the AJ2012’s personalized performance system. While accompanied by a dedicated tour guide, consumers will have the opportunity to engage Jordan’s three performance silos (Fly Around, Fly Over, Fly Through) followed by an immersive technology exhibition. The experience culminates with an opportunity to ‘Choose Your Flight’ by configuring a limited heritage colorway of the AJ2012 shoe properly adapted to your game.

Location and Dates:

Florida Mall (grass area)
8001 S. Orange Blossom Triangle
Orlando, FL 32809

Thursday – 10am – 9pm
Friday – 10am – 9pm
Saturday – 10am – 9pm
Sunday – 12pm – 6pm
air jordan 2012 flight lab all star weekend 2 Air Jordan 2012 Flight Lab Coming to NBA All Star Weekend

air jordan 2012 flight lab all star weekend 3 Air Jordan 2012 Flight Lab Coming to NBA All Star Weekend

air jordan 2012 flight lab all star weekend 4 Air Jordan 2012 Flight Lab Coming to NBA All Star Weekend

Filed under: Air Jordans, Promo // Tags: ,





4 comments
Kid Cud
Kid Cud

just might have to go thee after i try and cop the foams!!!!!!!!! Florida mall is going to be CRAZY!!!!!!!!! D.rose & lerbon at HOH??? O_O

Back to Top ↑


  • Top Categories

    • Just Released
    • Nike Air Max
    • Nike Air Force 1s
    • Nike SB
    • Dunk
    • Air Jordans
    • Basketball
    • LeBron
    • Adidas
    • Running
    • Collaboration
    • Nike Retro
    • Upcoming Sneakers
    • Skate
    • eBay
    • Lifestyle Sneakers
  • Featured Content


  • Archives

  • SN Weekly Email Newsletter






  • Ads

    Jordans Daily
    ebay
    nitrolicious
    Sneaker News Advertise

>>>>