Derrick Rose Signs Second Largest Sneaker Contract In History
February 27th, 2012 by John K. | 30 comments
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All eyes and ears have been glued to the barrage of news surrounding this week’s All-Star sneaker releases put forth by Nike, but news of a jaw-dropping, monster sneaker contract drew attention to adidas, a brand that struggles to have a firm presence in the U.S. basketball market. Of course, the basketball market in the States is just one piece of the big athletic-outfitting puzzle, and while it’s no mystery that Nike absolutely dominates the U.S. basketball bracket (over 95%, as of mid-2010), adidas confidently competes with Nike on the worldwide scale, with some reports stating that the adidas Derrick Rose line outsells Nike LeBron and goes toe to toe with Nike Kobe out in China, a region that has a major influence in the overall picture. The figures of this lucrative endorsement contract, finalized over this weekend, reads roughly fourteen years and $250 million, which is likely the duration of Rose’s professional career; it also establishes Rose as the highest paid active basketball athlete endorsee. Who comes in first of all-time? Michael Jordan, of course, who cashes in quite a few sheckles every year thanks to the astonishing sales numbers of Air Jordan Retros (Air Jordans outsell Kobe, LeBron, KD, Chuck Taylor, and Rose combined).
Truthfully, there is no better athlete that deserves such a generous deal than Derrick Rose, who has created a legend for himself in just three and a half seasons in the NBA. The timing of this contract also comes at a pivotal point of the signature sneaker line; typically the third or fourth installment of a signature line takes the entire estate to a new level – think Air Jordan III, Nike Zoom Kobe IV, Air Foamposite One, Zoom KD IV – and with the adiRose already making significant jumps from 1.0 to 2.0 (and the halfsies in between), some heady expectations have been set for the adiZero Rose 3.0. The sheer numbers of the contract also bring up some interesting thoughts; do sneaker companies have any sort of influence on where a superstar chooses to play? While Rose has already signed a contract extension with the Bulls, one has to think that the smaller market team may be at a disadvantage in luring free agent stars when considering the major dollars that sneaker companies are ready to throw around. Now that D-Rose being triple-striped for life is in the books, what are your thoughts on this gargantuan contract? Do you foresee a competitor like Nike or Jordan Brand breaking the $250 million mark? What other rising star deserves his own signature line? Let us know your thoughts on Rose’s contract and the potential aftermath in the comments section below.
What got me is the air jordan retros alone outsell the other big name cats in the game by itself. That's not even including jordans other lines like melos, sp'ikes, wades, his regular signature line any his many other jordan shoes. If u combine those as well damn that means jordan isoutselling the whole shoe industry I'm just saying.
<3 ILoveeYou ! Mrs.Rose
Most of LeBron's sneakers are ugly and look like they're made for a person with outer-space feet! I can fully understand D-Rose outselling him! Big ups to my boy D-Rose on the 2nd largest sneaker contract in history!
The D.Rose series are my favorite sneaker series in today's age right now. I love them more than any other signature shoes. Honestly, Kobes and Lebrons Can't ven come close to my Roses in my eyes.
FUCK!!! that means i will never own his shoe. I cant see myself buying adidas. I was looking forward to a NIKE proposal but 250 million is many reasons he stayed with Adidas. I'm happy for him though, he deserves it and WE (chicago) love having him in CHICAGO!
so you rather deepthroat Nike's dick and not support your hometown hero and wear his signature shoe? Wtf happened to diversity or being original? Lames just wanna stay with Nike.
So your loyalty is to a sneaker brand rather than a superstar player that could bring your city another championship?
No one wears LeBron in my country because no one want to spend over $100 for a damn ballin' shoe.
People don't understand. The U.S. is the only country suckin Nike's d..k!
Well, I wouldn't put it like that...lol...but many believe adidas can't hold its own. As of mid-2011, Nike was worth $15 billion, adidas right behind with $11 billion. adidas absolutely murks Nike in Europe with soccer, the most popular sport on the international scale.
Great news. Rose is ALREADY a legend in his own right. He brings back some old school basketball values, sportsmanship, humble, very respectful personality all the while BURNING on the court with ridiculous skill, work ethics and incredible athleticism. I'd go as far and say he's the most athletic point guard to ever play in the NBA. It's a pleasure to witness his career and I'm glad he signed with Adidas.
Great deal for Rose, not sure if its a great deal for addidas. Puttin a lot of chips in one basket and you need more than one athletes line to really compete. D. Rose is a good place to try and build off of though. As far as those reports go, I was recently in china and didnt see too much of the 3 stripes but saw a whole lot of swooshes all over the place as well on peoples feet.
Yo, they already have a few pretty big names. Dwight Howard for one. But they definitely need to pick up more names.
Rose is the biggest in the game, he just doesn't beat his own chest like others so you don't hear about it. Very humble, and respectful. Great person, great role model, and the quickest on the court perhaps ever. So glad he didn't sign with Nike like everyone else. His range gets better and better with every advance, the black 2.5 are my most favoured on-court shoe. Admittedly the All-Star release by Adidas and for Rose in particular was lacklustre, and they do need some design help in making a shoe that would be good looking enough to wear casually on the streets... but they are getting better, and for performance value they are on top pushing the boundaries with the rest of them. And Rose is leading the charge. Happy days.
Addias better com up wit som better designs if they thinkin jordan retro numbers
Now Adidas needs to hit up Tinker to design them . .
Doesn't matter who designs it; if it doesn't have a Swoosh people aren't paying attention. The adiZero Rose 2.0 was better than the KD III, LeBron 8 PS, and after the novelty of it wore off, the Kobe VI. The 2.5 with the speedwrap > any Nike Bball shoe i've used so far this season.
dam...$250 million just to lace up ya kicks on gameday...cant hate on D-Rose for signing lol
Like Jordan he once wanted Adidas to sign him and ended up with Nike and now Rose wanted Nike and got Adidas, I think it's a great move for Rose. Nike wasn't going to pay him nothing near that Adidas did. The Rose 2.5 is a great Performance shoe especially for guards. Adidas is slowly revolutionizing the basketball shoe, being the first with a mi coach system in the shoe which now Nike is bringing on mid summer with Nike + Hyperdunks. Looks like an interesting summer.
Completely different stories. Jordan wanted to switch to adidas because he was not overtly excited with the Air Jordan I or II. He wants the best looking shoe - the money was secondary. That's when Tinker was brought in, changing the game. As for Rose, he's been an adidas guy for a while and it was a MUST to sign Rose to that contract. If he wasn't signing with adidas, he was headed to Nike, which would've spelled the complete end of adidas Basketball in North America for several years.
Rose never wanted Nike. Rose has hooped in Adidas since his playing days at Simeon High School.
simeon has always been sponsored nike he's been wearing adidas since he went to memphis http://sportsillustrated.cnn.com/multimedia/photo...
Thats stupid money! I really didnt realize how much people like these shoes however they are extremely light for basketball performance. Considering the massive sellouts of the Lebron 9 limited edition shoes even for the resellers, it hard to believe that adidas can compete with this shoe...maybe the chinese love them a whole lot
Whether a shoe sells for retail or at a reseller mark-up, Nike's profit stays the SAME. Don't cloud popularity of LeBron shoes in the US market with the big picture.
re-selling isnt profit numbers for nike or any company. you should take a class called Economics and also realize how many people live outside the US. BTW re-sellers SUCK and hypebeast need to go away!
I deserve my own signature line.
Based on 9 games and averaging almost the same amt of turnovers as assist?! stop it!
yo you're right, cause that actually is jeremy lin
there is no way that Derrick Rose outsells Lebron's gear i would like to see these reports
I'm sure he out sells LJ easily! Think about all the kids in middle school, high school, who don't work and their parents can't afford a 160.00-223.00 Jordan, or a 170.00 LJ! Not all children are spoiled! But all children are evil monsters! Hahaha.