March 6, 2012 BY Aaron Hope / 1
HUF no longer operates brick and mortar storefronts in Keith Hufnagel’s home state, but the move toward wider outside distribution has allowed the brand to keep moving forward. The first delivery for spring 2012 brings back familiar models like the HUF Hupper and Huf1, all done in classic colorways that hit on today’s trend embracing crisp old school palettes. The photography in this lookbook is particularly engaging, a series of New York-at-night shots that depict skateboarding around the Big Apple in such an appetizing way as to explain why this brand’s URL just had to be changed to ‘Huf Worldwide’. Check out the shots after the jump and look for these at skate shops across the country.