March 14, 2012 BY John Kim / 28
For decades, athletic footwear brands have relied on hip-hop celebrities to garner popularity of sneakers at zero cost. But with Swizz Beatz officially joining the Reebok team in 2011 and Kanye West’s Air Yeezy being so wildly popular, it’s clear that the sneakerhead-celebrity is a powerful marketing tool and employing the services of a well-known figure would be a positive move. Joining Swizz Beatz on Team Reebok is hip-hop artist and MMG head Rick Ross, who, ironically, has been well-documented as a fan of Air Jordans and Nike so much that he appeared in a Nike commercial in 2010 alongside Bo Jackson, Tim Tebow, and a slew of other Nike-branded athletes.
However, the move may not come as a huge surprise if you can remember his participation with Swizz and Reebok Basketball star John Wall in the shooting of ‘Reebok Back’, so perhaps Ross and ‘Bok were in talks since that time. Will Rick Ross have a creative role with Reebok lifestyle, or is this another move of chess pieces in the battle for sneaker supremacy? Let us know your thoughts on Rick Ross’ newfound allegiance with Reebok and we’ll keep you updated on any new developments.
Not really a fan of reeboks however I did take a chance on those black red & grey rhythms or whatever they are called ..swizz beats trademarked shoe when they first dropped ...long story short they looked pretty but they are uncomfortable after I wore them like 3 times casually (no hooping) the sole began to crease ....as of late they have just been collecting dust... Ross is going where the money is, I don't blame him but Reebok makes Wack shoes...
After this dude wearing nothing but Js for the past year, he does this? If he was a true Jordan head and has all this money he claims to have, why would he make this deal? Dude is just too fake. Wale is a real head. These other rappers are just wearing what Wale tells them too. If anyone in here thinks Wale is a hypebeast, you must not have been around the DMV in 05, 06 when this dude was coming up. Dude has a song about not wearing SBs from 05 (dunks not south beach lebrons) because they are over hyped. He was wearing nikes and Js when everyone in the DMV was only wearing new balances and nike boots. The guys has a real love for his sneakers and wears them. Ross is just a whore who will wear whatever the highest bidder tells him to.
REEBOK. THAT. SHIT. IS. WEAK. HE. COULDN'T. GET. ON. WITH. JORDAN. SO. HE. TOOK. WHAT'. WAS. AVAILABLE
I'm praying with all my heart that all the Rap Artist start signing to Reebok, Adidas, and Under Armor so all these idiot teens stop buying every Jordan/Nike release like its the cool thing to do. I wholeheartedly support this move by Rick Ross and MMG. Get that money bruh, push reebok all day in that music of yours<--sarcasm!