Air Jordan IV ‘White/Cement’ Hidden Message

March 21st, 2012 by | 90 comments


air jordan iv white cement 2012 lettering 4 Air Jordan IV White/Cement Hidden Message

The hysteria surrounding the Air Jordan IV ‘White/Cement’ culminated in the ground-breaking release on February 18th, causing nationwide campouts and online retailers to shut down and regroup in order to cater to the mass e-crowds of customers. But for the months leading up to the release, the White/Cements were under some heavy scrutiny – all three-hundred sixty degrees of the shoe were poked at and examined to the point where not much had been neglected. It’s been over a month now since the Air Jordan IV ‘White/Cement’ hit stores, but so far, this interesting piece of news has yet to have been reported – a hidden message embedded onto the shoe that while not exactly in clear and present sight, would be easily detectable by anyone who took a minute to give the shoe a thorough examination.

On the Air Jordan IV ‘White/Cement’ the words ‘TWENTYTWELVE’ can be found pressed onto the leather on the lateral side of the tongue, a detail that is hidden under the laces and may have been overlooked for the remainder of the shoe’s existence. While this detail might not have been spotted on all the White/Cements that have made their way into the hands of consumers, we must ask ourselves: What’s the purpose of this little touch? Perhaps a way to differentiate this Retro with its predecessor? While the ’99 and ’12 White/Cements are easily distinguishable, the upcoming Military Blue IV and Bred IV might not be, as both have been re-issued over the last six years. Or maybe Jordan Brand has plans of throwing these cleverly hidden messages/details in future Retros as a way to battle the counterfeit market. In any case, take a trip to your sneaker closet to see if your White/Cements have the TWENTYTWELVE message! Thanks to Damian for the heads up.

air jordan iv white cement 2012 lettering 8 Air Jordan IV White/Cement Hidden Message

air jordan iv white cement 2012 lettering 7 Air Jordan IV White/Cement Hidden Message

air jordan iv white cement 2012 lettering 5 Air Jordan IV White/Cement Hidden Message

air jordan iv white cement 2012 lettering 1 Air Jordan IV White/Cement Hidden Message

air jordan iv white cement 2012 lettering 2 Air Jordan IV White/Cement Hidden Message

air jordan iv white cement 2012 lettering 3 Air Jordan IV White/Cement Hidden Message

air jordan iv white cement 2012 lettering 6 Air Jordan IV White/Cement Hidden Message

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90 comments
RealA55Nigga
RealA55Nigga

Honestly if you have the fakes or the authentic nobody will know.......aint NOBODY checking the inside of your tongue under the laces B #CmonSon.......... btw if you want the fakes i got them --------------------> TinkerTaughtMe.Weebly.Com

DeAundre
DeAundre

IT HAS NOTHING 2 DO WITH THE WORLD ENDING,TWENTY TWELVE ON THE SHOE MEANS THAT 2012 IS THE BEST YEAR OF RETRO RELEASES.JUST LOOK AT HOW MANY 10`S CAME OUT ALREADY AND THE YEAR IS STILL CHOCK FULL IF DOPE RELEASES LIKE THE GOLDEN PACKAGE(6/7),THE MARS 4`S,THE BRED 4`S,THE MILITARY 4`S,PLAYOFF 12`S TAXI 12`S,COOL GREY 12`S AND THE BRED 11`S.THAT`S WHY MICHAEL JORDAN PUT THAT ''MESSAGE'' ON THE SHOE. JUST GOT ALL THIS INFO FROM A JORDAN RETAIL ACCOUNT.THEY SHOWED ME AN PRIVATE JORDAN WEBSITE.REALLY INTERESTING WEBSITE TOO.

Oh no he dit-int
Oh no he dit-int

please stop making worthless comments to these posts and do us all a favor and go get an education, even if it's a university of phoenix degree, it's better than nothing

@DA_CLEAR_SOLE
@DA_CLEAR_SOLE

#SOLEPROPZ 2 ME #SOLEBROTHA 4 HEADZ UP MANEEEEE..

Quiz Timmons
Quiz Timmons

lmao i believe JB did that to separate them from the 0GS /Retros. Simply because you cant tell off foot which ones are (excluding real jordan heads), Just like the "raptors" in the 7 pack. -Diff fromt he 0GS/Retros..

louie
louie

the quality still sucks who cares about some letters I WANT REAL GOOD LEATHER

_idgaf22
_idgaf22

Lmfao this has been in the forums since the release date ? Why is this so new ?

Commonshoesense
Commonshoesense

This should be used to stop the b graders out there. Something like thisvhould be put in every shoe. Doesn't have to be the year but something that only job and company know. It's hard enough to get the shoes.. Why not have something that keeps folks honest when reselling online.

@Dizzle2324
@Dizzle2324

This is a great idea. JB changes alot of little details and stuff on retros so the originals retain their value. This would be a way to not make so many changes and the OG pairs retain value.

Mike
Mike

spending too much time on hiding messages as opposed to improving the quality of the shoe . gotta love JB

WALE
WALE

Wasn't the world supposed to end last year???!

minhyy
minhyy

interesting discovery.. to think that all the kids that lace their shoes like wale didn't notice first lololol

Atown
Atown

sneaker addict showed me this haha

MikeG407
MikeG407

no different than watermarks on money why is this a big deal? Guess you guys wanna buy some fake Cements just to say u have a pair...wow this is what the shoe game has come to? #travesty

MikeG407
MikeG407

I'm mad that ppl talking this is some Illuminati stuff....JORDANS BEEN HAD LITTLE DETAILS ALL OVER THEM ALL THIS TELLS ME IS THAT U HYPEBEASTS WAIT IN LINE BUY YOUR JS AND PUT THEM ON U DON'T EVEN LOOK AT THE SHOE!!!!! EVERY JORDAN GOT SOME KINDA SECRET SOMETHING ON IT CAN'T BELIEVE "SNEAKERHEADS" ARE SURPRISED. EPIC FAIL

sneaksup
sneaksup

I see the guy who first did this video months ago doesn't get credit smh

kickin it
kickin it

so if jordan is saying the world is ending 2012, why is he dropping good sneakers? you can spend money if your dead lol

noezzy
noezzy

the sneaker addict on youtube made a video of this a few days ago.

REALFOAMY
REALFOAMY

JB didnt put that in the shoe..... the mayans did 0.o

Axl
Axl

Aaah!!! now i have to run to see my AJ4... i hope the engraving is there or i am going to kill somebody!!!

rebelmindz
rebelmindz

the sneaker addict posted a video on youtube last week about this ..............late!!!!!!!!!!!!!!!!!!!

ILL WILL
ILL WILL

S##t. I didn't know and usually check my kicks but didn't give these a thorough enough look apparently. Cool.

Steelo_Brown
Steelo_Brown

So how many of you cats after seeing this ran to go check your pair? I ain't going to lie, if I had access to mine at the moment I would check. LOL!

hozezae
hozezae

Weak u ppl seem shocked old news but I guess its exciting for u

Joe
Joe

End of the world I see

Pit Bull
Pit Bull

Damn mine dont have the hidden messege. Damn ebay... Still gonna rock my $250 fakes f yall

ejocoloco
ejocoloco

OH MY GOD! STOP THE FUCKING PRESSES! You guys need some new bloggers, this shit is getting ridiculous.

bobo
bobo

ILLUMINATI

dotsupreme
dotsupreme

very cool imo... not worth the price increase but cool

ChefPat
ChefPat

Thats crazy lol, i had to check to see if mine had em. I know im not the only one

JManSam
JManSam

that is pretty damn cool. I didnt notice it, so I'm gonna go check my pair now. Hidden messages are awesome.

IWearMyIsh-OG
IWearMyIsh-OG

I find it absolutely amazing that you guys just found this out....For a website that does all types of sneaker "news" do you ever actually get your hand on a pair of kicks? Or do you only see photos of them? I posted about this in the NIKETALK forums day 1.

geminicricket
geminicricket

yeah u can fool, the netting, nike air, paint shade, shape of the shoe, thicker ankle support are easy to tell apart 50 feet away.

shihaz92
shihaz92

preach. blind-ass hipsters can't even look at the f- pair.

airsj
airsj

If I were you i would call paypal and do a claim and get your money back for selling you fakes,thats what I did when i got some fakes i made sure i got my money back,and i did!

MikeG407
MikeG407

wow sorry to hear that better luck next time

French
French

Ha Ha *nelson voice*

Lame
Lame

Yo asshole. Stuff up a nut up yours

doug
doug

F*ck illuminati

smd
smd

u want a cookie?

Lame
Lame

Woo-fucking-doo!! Now to award your smart ass self with a slap in the face.

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