Air Jordan IV ‘White/Cement’ Hidden Message
March 21st, 2012 by John K. | 90 comments
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The hysteria surrounding the Air Jordan IV ‘White/Cement’ culminated in the ground-breaking release on February 18th, causing nationwide campouts and online retailers to shut down and regroup in order to cater to the mass e-crowds of customers. But for the months leading up to the release, the White/Cements were under some heavy scrutiny – all three-hundred sixty degrees of the shoe were poked at and examined to the point where not much had been neglected. It’s been over a month now since the Air Jordan IV ‘White/Cement’ hit stores, but so far, this interesting piece of news has yet to have been reported – a hidden message embedded onto the shoe that while not exactly in clear and present sight, would be easily detectable by anyone who took a minute to give the shoe a thorough examination.
On the Air Jordan IV ‘White/Cement’ the words ‘TWENTYTWELVE’ can be found pressed onto the leather on the lateral side of the tongue, a detail that is hidden under the laces and may have been overlooked for the remainder of the shoe’s existence. While this detail might not have been spotted on all the White/Cements that have made their way into the hands of consumers, we must ask ourselves: What’s the purpose of this little touch? Perhaps a way to differentiate this Retro with its predecessor? While the ’99 and ’12 White/Cements are easily distinguishable, the upcoming Military Blue IV and Bred IV might not be, as both have been re-issued over the last six years. Or maybe Jordan Brand has plans of throwing these cleverly hidden messages/details in future Retros as a way to battle the counterfeit market. In any case, take a trip to your sneaker closet to see if your White/Cements have the TWENTYTWELVE message! Thanks to Damian for the heads up.
Honestly if you have the fakes or the authentic nobody will know.......aint NOBODY checking the inside of your tongue under the laces B #CmonSon.......... btw if you want the fakes i got them --------------------> TinkerTaughtMe.Weebly.Com
IT HAS NOTHING 2 DO WITH THE WORLD ENDING,TWENTY TWELVE ON THE SHOE MEANS THAT 2012 IS THE BEST YEAR OF RETRO RELEASES.JUST LOOK AT HOW MANY 10`S CAME OUT ALREADY AND THE YEAR IS STILL CHOCK FULL IF DOPE RELEASES LIKE THE GOLDEN PACKAGE(6/7),THE MARS 4`S,THE BRED 4`S,THE MILITARY 4`S,PLAYOFF 12`S TAXI 12`S,COOL GREY 12`S AND THE BRED 11`S.THAT`S WHY MICHAEL JORDAN PUT THAT ''MESSAGE'' ON THE SHOE. JUST GOT ALL THIS INFO FROM A JORDAN RETAIL ACCOUNT.THEY SHOWED ME AN PRIVATE JORDAN WEBSITE.REALLY INTERESTING WEBSITE TOO.
please stop making worthless comments to these posts and do us all a favor and go get an education, even if it's a university of phoenix degree, it's better than nothing
#SOLEPROPZ 2 ME #SOLEBROTHA 4 HEADZ UP MANEEEEE..
lmao i believe JB did that to separate them from the 0GS /Retros. Simply because you cant tell off foot which ones are (excluding real jordan heads), Just like the "raptors" in the 7 pack. -Diff fromt he 0GS/Retros..
yeah u can fool, the netting, nike air, paint shade, shape of the shoe, thicker ankle support are easy to tell apart 50 feet away.
the quality still sucks who cares about some letters I WANT REAL GOOD LEATHER
Lmfao this has been in the forums since the release date ? Why is this so new ?
This should be used to stop the b graders out there. Something like thisvhould be put in every shoe. Doesn't have to be the year but something that only job and company know. It's hard enough to get the shoes.. Why not have something that keeps folks honest when reselling online.
This is a great idea. JB changes alot of little details and stuff on retros so the originals retain their value. This would be a way to not make so many changes and the OG pairs retain value.
spending too much time on hiding messages as opposed to improving the quality of the shoe . gotta love JB
shut up bitch
Wasn't the world supposed to end last year???!
interesting discovery.. to think that all the kids that lace their shoes like wale didn't notice first lololol
sneaker addict showed me this haha
no different than watermarks on money why is this a big deal? Guess you guys wanna buy some fake Cements just to say u have a pair...wow this is what the shoe game has come to? #travesty
I'm mad that ppl talking this is some Illuminati stuff....JORDANS BEEN HAD LITTLE DETAILS ALL OVER THEM ALL THIS TELLS ME IS THAT U HYPEBEASTS WAIT IN LINE BUY YOUR JS AND PUT THEM ON U DON'T EVEN LOOK AT THE SHOE!!!!! EVERY JORDAN GOT SOME KINDA SECRET SOMETHING ON IT CAN'T BELIEVE "SNEAKERHEADS" ARE SURPRISED. EPIC FAIL
preach. blind-ass hipsters can't even look at the f- pair.
I see the guy who first did this video months ago doesn't get credit smh
so if jordan is saying the world is ending 2012, why is he dropping good sneakers? you can spend money if your dead lol
"TWENTYTWELVE" OG's?? Smdh.
the sneaker addict on youtube made a video of this a few days ago.
JB didnt put that in the shoe..... the mayans did 0.o
Aaah!!! now i have to run to see my AJ4... i hope the engraving is there or i am going to kill somebody!!!
the sneaker addict posted a video on youtube last week about this ..............late!!!!!!!!!!!!!!!!!!!
who? exactly.
dj delz
S##t. I didn't know and usually check my kicks but didn't give these a thorough enough look apparently. Cool.
So!
So how many of you cats after seeing this ran to go check your pair? I ain't going to lie, if I had access to mine at the moment I would check. LOL!
Weak u ppl seem shocked old news but I guess its exciting for u
My thoughts exactly.
End of the world I see
Damn mine dont have the hidden messege. Damn ebay... Still gonna rock my $250 fakes f yall
If I were you i would call paypal and do a claim and get your money back for selling you fakes,thats what I did when i got some fakes i made sure i got my money back,and i did!
wow sorry to hear that better luck next time
Ha Ha *nelson voice*
OH MY GOD! STOP THE FUCKING PRESSES! You guys need some new bloggers, this shit is getting ridiculous.
Yo asshole. Stuff up a nut up yours
ILLUMINATI
F*ck illuminati
very cool imo... not worth the price increase but cool
Thats crazy lol, i had to check to see if mine had em. I know im not the only one
that is pretty damn cool. I didnt notice it, so I'm gonna go check my pair now. Hidden messages are awesome.
I find it absolutely amazing that you guys just found this out....For a website that does all types of sneaker "news" do you ever actually get your hand on a pair of kicks? Or do you only see photos of them? I posted about this in the NIKETALK forums day 1.
u want a cookie?
Yu Mad Bro? Yu Salty? Yu Sodium?
Woo-fucking-doo!! Now to award your smart ass self with a slap in the face.
Hmm interesting...i did look tho
cool!