There are benefits to a piece of news being kept under tight wraps. Although that isn’t the case with most sneaker releases these days, the crew at Extra Butter treated their last two collaborations with Reebok like a movie director treats an upcoming blockbuster movie, controlling the flow of public information on their own and creating just the right amount of buzz before the release of the shoe. Continuing with the ‘Ahchoo’ theme from the Pump AXT, Extra Butter moves on to another Pump classic – its OXT cousin – using the nature-driven colors from Sheriff Ahchoo’s garments with the pheasant feather detailing on the upper (each shoe essentially has its own unique pattern). So not only is EB putting out a dope shoe, they’re singlehandedly increasing the google-search count of ‘Reebok Pump OXT’ and the movie rentals/streams of Robin Hood: Men In Tights – two noted classics that are getting the attention they deserve. Take a ‘Time Out’ and get pumped about the release of the Extra Butter’s second no-doubter in a span of three months by hitting up their in-store release at midnight, or cop online tomorrow at 11:00 AM from the Extra Butter online store. Limited edition snapbacks and crewnecks will also be available for purchase either alone or as a bundle with the shoes.
Extra Butter x Reebok Pump OXT ‘Sheriff Ahchoo’ – Release Reminder
John Kim
March 23, 2012
This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. The opinions and information provided on this site are original editorial content of Sneaker News.
3771
Popular Sneakers
Popular Stories
Latest News
Air Jordan 4 SB "Summit White/Navy" Releasing March 2025
Nike SB’s crossover efforts with Jordan Brand led to the creation of the Air Jordan 4 SB in 2023, amounting to what many crown as...
by Sneaker News
5 hours
1065
On Air Reveals Nike Is Sticking To What It Knows Best: Innovation And Creating Moments
The Nike Sports Research Lab is ground zero for Nike’s mad experiments before they hit market. Every comfort and performance-based foundation of Nike’s, whether it...
by John Kim
6 hours
697
adidas Fumbled Giannis Antetokounmpo By Not Offering A Contract To Thanasis
With so many superstar athletes acting as pivotal brand ambassadors for the industry’s major players, the signature basketball business has never been this competitive —...
by Sneaker News
7 hours
418
Loading...