April 11, 2012 BY John Kim / 3
A tradition in Spanish culture is the Feria De Abril (Seville Fair) – a six day-long experience that begins two weeks after the Easter Holy Week. Part of the festivities includes a parade with carriages and riders, transporting significant citizens of Seville to the history La Real Maestranza, where bullfighters and breeders meet. 24 Kilates’ Gel Saga project was inspired by the celebratory tradition that stretches back to 1847; this photoshoot, which takes place at La Real Maestranza, accentuates the rich history behind Feria de Abril, as it features rich green, red, and gold tones that visually represent the upcoming celebration, which will begin on April 24th. The release of the shoes will take place on April 28th in-store at 24 Kilates, with a select number of pairs hitting other Euro retailers on May 5th.