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Action Bronson x PRO-Keds ‘When the Shoe Drops’ Video

April 19, 2012 BY / 12

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Hip-hop fans who gravitate toward lyrical skill know prolific Queens emcee Action Bronson is a talent so impressive there’s ‘Not Enough Words’ to express his gift, and we can establish a few new facts about the world’s greatest Albanian-American rapper thanks to this new ‘When the Shoe Drops’ video from PRO-Keds.  The scene starts with Bronson at an NY playground and evolves into a modern day Cinderella story when a young lady finds one of his fresh new PRO-Keds Royal His from the ‘Throwback Collection’ and heads out to find its rightful owner.  The ending isn’t anything like you’d expect from the vast history of rappers acting in independent films, a fitting reflection of the state of both sneakers and hip-hop music in 2012 (not to mention more proof of AB’s love for old school sneakers).  Click through to see the video in full then let us know what you think of Bronson’s playful role and if the Royal is a part of your regular rotation.

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Filed under: Collaboration Lifestyle Sneakers Promo

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12 comments
ejocoloco
ejocoloco

Man that video is lame as f u c k .

Dax
Dax

dope ad for Keds..... too bad homeboy is sportin' a NB tattoo in the last few frames!!!

james harrison
james harrison

who is this obese dude with a 1980 3 series bmw tattooed on his arm?

QuintijnNL
QuintijnNL

haha nice video! not really fan of keds but ok

zaperki
zaperki

those poor shoes . .

Harding
Harding

May have been the wackiest ish I've ever seen, mad I wasted the time watching this. And the black guy wasn't good enough to try in the white girls lost and found shoe??? Nice message sent Hoe-Keds, LMAO!

Jerronimo
Jerronimo

YO!..is that a 80's era BMW on his arm? LOL my Mom had a gray 5 series back in like 86. Those were the days man....

FetchMyCaneHo
FetchMyCaneHo

Oh, so she doesn't like the 'blacks'... I'm joking. This video is funny. #imblacksoicanmakeblackjokes

SD3
SD3

NB tattoo AND I'm pretty sure that's a Reebok tee he's wearing?!

knickin it
knickin it

And you probably think Lil B is the best rapper alive.

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