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Rick Ross for Reebok

April 20, 2012 BY / 20

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“I’m the biggest boss in the business: Ricky Rozay, aka Rick Ross.”

There aren’t too many rappers on this planet that can rival the empire built by Miami’s William Roberts, and just like the Bawse’s epic single “Hustlin'” says, he’s been working to expand his reach every single day. Ross’ MMG label has the sneaker game on lock with notable sn’eads Wale and Stalley consistently running ahead of the pack, and now Rick’s own partnership with RBK continues to expand their influence. In three videos you’ll see in full after the jump, Rick Ross discusses the concept of ‘classic’ in relation to his life as well as his partnership with RBK, so check them out and let us know what you’d like to see from a Swizz Beatz x Rick Ross teamup.

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Filed under: Collaboration Promo Reebok

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20 comments
Sighter
Sighter

Someone at Reebok is either a huge Rick Ross fan, or is smoking way too much weed.

BigRome
BigRome

Sign of a dying career.

Hard Knock F
Hard Knock F

Thank god "Boss" rhymes with "Ross" or his career would be done!

A-Boog
A-Boog

Straight GABBAGE! Reebok dun got desperate to sell some sneakers by signing hip hop celebrities. They need a lil bit more than celeb hype. Pumps and Iversons are still the best of reebok

Ratchet Stank
Ratchet Stank

Theres a reason why you see them Kamikaze 3s up on that eBay listing going for $20 shipped.

Robert, Romania
Robert, Romania

I see the first Reebok CO collection coming. With the pump system and shit.

PrestoneFuego
PrestoneFuego

“I’m the biggest boss in the business..." I laughed.

newsouth912
newsouth912

God himself can endorse Reebok, I'm not buying another Reebok Classic in my lifetime

ECC
ECC

This dude is ONE FRENCH FRY AWAY from having a massive heart attack.

LuiKang
LuiKang

He was performing for the first time in his COP OUTFIT....

LuiKang
LuiKang

i bet all his shoes in his line, are gonna come in WIDE.

louie
louie

reebok got ross nike got kanye adidas got snoop its just business looks like the old school rappers choose adidas

daveysmallz
daveysmallz

Worrrd! Although he's on the money with 'biggest'.

Steelo_Brown
Steelo_Brown

Sad, but true. Dude just had to cancel some shows in Africa because of health problems. Ricky Rosay, needs to get some pointers from Joey Crack. Hate to see the dude go the way of Heavy D, Buffy (the Human Beat Box), or Big Pun. All great rappers gone to early.

Sighter
Sighter

Old school rappers go with Puma, still got my BDK Clydes in good shape. B.O.B. is on Adidas Em and 50 both did Reebok MF Doom had an SB Dunk

BigRome
BigRome

don't forget Lil Wayne has Supra

PrestoneFuego
PrestoneFuego

Haha yeah that was mainly what I was referring to.

daveysmallz
daveysmallz

"All great rappers gone to early." What's that got to do with Rick Ross? He's far, far from a great rapper. He's like a glorified hype man on the mic.

LuiKang
LuiKang

shxt thats exactly WHAT i was tryna do: FORGET smh

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