Subscribe to the Sneaker News Youtube Channel
April 26, 2012 BY John Kim / 75 c
Nike has taken some major steps toward a safer release date for big-ticket items by shuffling around some of the longest-running practices of buying kicks. By introducing the Twitter RSVP system, Nike put an end to camp-outs at its 24 retail locations across the nation and theoretically alleviated the midnight-release congestion on its online store. Nikestore is now taking it a step further by nixing the midnight-release and putting shoes on the e-shelves for purchase as early as 8 AM Eastern Time. Nothing has been set in stone in regards to the official time and when this new policy will be implemented, but when paired with the Twitter RSVP system, it looks like nobody will get their kicks (or an order confirmation) at midnight – either in-store or online. Your thoughts?
Filed under: Upcoming Sneakers
I hate this. Everyone thinking this is just Nikestore.com is completely wrong. Eastbay.com/Footlocker.com/Champssports.com etc are doing the same thing. They now release at 8 AM as well. But if you miss out online you no longer have a chance to go wait in line at the store. I realize resellers do both but it now cuts in 1/2 the chance of someone who wants them for themselves getting them. And if I miss out I have to go to resellers. The 2009 Space Jams ruined the entire sneaker game. How did it go from easy to jumping through hoops and playing a dumbass scavenger hunt to get a pair of GR Jordans?
For you moron's having a issue with time zones 5 am pacific = 8am eastern. The west wont get to order first. everyone will be able to order at the same time.
Dear everyone who started collecting shoes after the 2011 concords, thanks for ruining the game. You guys really made history. THIS IS ALL YOUR FAULT! Fkn Hypebeasts! smdh. >:(
Some of y'all say this is good because it's worse for the re-sellers , but old ass men like me can't be up all night and camping out like y'all younger folks. This honestly sucks .
nike.com needs to start taking pre-orders. this would stop the re-sale market that every shoe release has become.
da ppl in line r da ones dat couldnt buy em online @ nite...uhoh... thnx phl knight wit ur nasty ass teeth.. w/ all dat money fix em!!
why don't they beef up the servers instead. they can obviously see that they get slammed. trying to keep the west coast people out of the nike.com releases by moving the time is a stupid tactic to avoid addressing the real problem... if you're gonna charge 250 for some gym shoes, at least get some servers that can handle the volume.
You can't be serious Nike!?! What makes you think that changing the times makes anything different? You guys are a multi-billion dollar company that can't even spend less than 1% on getting better servers!!??!! "Oh I'm sure the servers won't be as bad if we move the release to a time where the same amount of hungry sneakerheads and resellers will still be waiting in front of their computers." Sure seems like you guys just want people to think you are helping the customers. Get your act together Nike! SMH
Whats tha diff, between staying up till midnight or waiting up ealry to place an order. Its still almost imposible to order online. the site is still gonna crash. at least for a midnight release, i can get some sleep after i try and buy online and tell sell out in 30 sec.
LOng story short . It's should be first come first serve 1 pair per customer for the first hour after the store opens . That's fair enough time for people to make it to the mall to make their purchase
I have thought over and over these issues with the releases. It is Nike's fault. They control the market. There is a demand and they control the product. Instead of doing higher production there is this culture of mystery. Where and which stores, what sizes they will carry and how many pairs. Now the twitter system is an idea but not quite but it is a step forward in thinking. But with this idea about no more midnight releases and 8am/5am is stupid if you ask me. The website will still get over loaded resulting in crashes and slow check out processes. Doesn't matter what time of day it is. People regardless will all go online, click on the same item and over load the servers.
So now Nike has decided to move all the mayhem to 8am. Now all the regular shoppers/non-sneakerheads can be in the madness when the stores open up. GREAT JOB NIKE!!
This a good thing , this prevents reselling a-holes from ordering online then running to the store by dawn to buy some more stock.
Once again Nike avoids the issue of just making more product by implementing another dumb and pointless idea smh. They know thr product is going to sell out but they rather keep it limited than to just statisfy customers in all groups; the sneaker heads, hype beasts and resellers. I'm from a area where it is considered a small market so we get small quanitys and in some case nothing when it comes to release, so Nike.com is the only option at times and know this...smh they care nothing about a satisfied customer but only increasing profit.
That's BS. What are the people wIth jobs or school suppose to if releases are at 8am. Midnight was fine because nothing is going on. I can't be waiting at my pc trying to buy kicks at 8am when I got a job. This better not become official
How does changing the time make it harder or easier for resellers? Everyone has to wake up at the same time to order the shoe.
who are you that you think this will get rid of re-sellers? If anything this just makes it easier for them. Now instead of camping out for hours at stores they can camp at home on they couch waiting for rsvp's to post and for 5am pacific to cop online. As long as there is money to be made resellers aint going anywhere. Only way to get rid of resellers is to stop being a hype beast.
WHAT THE FU-CK DOES HAVING THEM RELEASE AT MIDNITE OR 8 AM CHANGE ??? ABSOLUTELY NOTHING .... WHETHER ITS AT 12AM OR 8AM WTF IS THE DIFFERENCE ???? SAME AMOUNT OF PEOPLE ARE GOING TO TRY AND BUY THE SHOES .... SO WHAT IS THE POINT IN CHANGING THE TIME ???? THE 1 AND ONNNNLLLLYYYYY THING IT DOES IS MAKE PEOPLE HAVE TO WAKE UP EARLY WHICH IS AN INCONVIENENCE ....
I love this idea. I think it'll make it a little bit easier to cop. If you can't get up at 5/6/7/8am to order your kicks, then you don't want them enough. This will weed out those who don't have they swag on lock.
If you all spent as much time on your spelling so you don't sound like uneducated idiots as you do complaining about release times, you'd see that its partly as a safety precaution. I love sneakers too, but is it worth getting hurt over?!
There not changing the time of the drops so its easier and more convenient, there changing it to stop the sure from crashing. They can care less if that interferes with the resellers schedule of ordering online then thing and waiting in line for another pair.
Eh I can stay up till 5 to get my kicks online since I work afternoons and what exactly makes someone a fake sneakerhead why can't someone just like shoes and buy em?
This is pretty confusing only in terms of it throws off retailers around me, some have heard of these new rules and the RSVP others are still like...huh...what? ...I just don't wanna mess up my clock copping my S!#T, ultimately people will say to hell with all of this and buying them early from legit sites will start to thrive even more which are still "resale rates"..whatever nothing can stop my love for kicks!
Looks like the heat is going to the west coast. Cause now if they cant cop there pair at 5am they then have the option to go straight to the mall. Hear on the east coast (I would generally start lining up at 5am. I was alright with the Twitter RSVP but see its flaws. But this is just kind of a sharp jab. I wish it were earlier or later. maybe 3am before I go and wait in line ? maybe noon if i missed out on waiting in line? But not 8am when I am going to be in line.
So does that mean pacific time clears out stock before eastern time, cause thats what it is lookin like...
Yea. and De Beers needs to flood the market with diamonds. And what about money mane? how am i suppsoed to buy shit if i dont got bread? obama needs to send us all some checks so we can all have bread. and what about apple? those iphones r so cool but i dotn got one. i need a subsidized iphone and macbook. and mercedes, they should make more so theres so many Mercedes theyre worth shit and i can afford one.
I love this but I also work at a computer. Your dumbass should've stayed in school and got yourself a nice office job. Going to be hard ordering those new J's from the drive thru window huh? #wouldyoulikefrieswiththat
basically Nike is trying to turn this sneaker culture into a literal scavenger hunt eventually you have to stay up late the night before just to think of some strategy to figure out how you are going to buy a pair
They are being forced to make a one choice decision to stand in line or get on line. They will have to make the wisest decision. The wrong choice can lead them to the resellers.
Just so you know 5 AM PST = 8 AM EST....the west has no early advantage their timezone is just 3 hours ahead of the east...so when its 8 here its 5 there................basically the kicks become avaliable to everyone at the same time. #themoreyouknow
Just because someone doesn't sit at a computer all day doesn't mean they didn't go to school and get a degree you idiot. What about Engineers who work in the field on or a plant floor, what about doctors, what about Land surveyors, what about Construction program managers, teachers, etc.? Dumb ass. You could be a secretary and have a "desk job". Stop trying to belittle people especially when you have no clue what you're talking about. If someone is working and have a job there is nothing to be ashamed about, whether your at McDonald's or the CEO of a company you should still be respected.
He is saying that on the West Coast the onlines releases will be at 5AM which would still give a person 3-5 hours (8-10AM) before a physical Nike store opens up, which they could go stand in line for the same kicks. Versus being on the East Coast when the online release happens at 8AM and the physical store might open at 8-10AM. Which would give you no time to get to the store to cop doubles. #themoreyouread #stayinschool
LOL, what a dumbass. That's exactly how it works Snipes, I'm assuming you're on the west so just logon 8am your time and you should be good
yeah but either way it doesn't matter because they said they will release no earlier the 8am which means thats the earliest they will release but no where did it say they will release at that time. which means they can relese at 10am 3pm 8am 12 noon basically it means they will release at random times, so yeah the more you know tough guy!
It's some dumbass mofuggers posting on this topic, can't believe people are struggling with the timezones. What are they teaching kids in school these days?
Subscribe to the Sneaker News Youtube Channel