Air Jordan IV Retro – White – Varsity Red – Black
May 3rd, 2012 by Aaron Hope | 41 comments

The Air Jordan IV is enjoying a strong retro revival in 2012, starting with February’s ‘White Cement’ drop and culminating at the start of the holiday season as we expect the ‘Black Cement’ OG in stores for Black Friday. In between arrives a third 1989-born colorway just as was the case with last year’s Air Jordan III blowout, but what the IVs will do this year that the IIIs couldn’t match is come through with that fourth and final OG. That’s right, along with June’s ‘Military Blue’ edition, we’ll also be getting the once ‘Fire Red’ Air Jordan 4 just in time for back-to-school. We say ‘formerly’, because as in the case of the formerly-Tech Grey ’12 ‘Cements’, these have surfaced with a revised color code that provides instant verification of their age. But as we remember with the ‘White Cement’, the purist outcry to return to original form was eventually followed with proof that those were indeed Cement Grey. Click through for a closer look at the AJ4s that most recently featured Mars Blackmon’s face, let us know if you’d rather see them in Fire Red and stick with Sneaker News for updates as we approach the August drop date. Photos: AR
Air Jordan IV
White/Varsity Red-Black
308497-110
08/2012
$160














I need these is anyone selling sz 5 please let me know !! Lets negotiate
#AIRJORDAN4RETRO #WITDABIZZNEZZ.
Nice but $160 is a little steep! These should be $110, $120 at the most.
Is it just me or is the air pocket red on these instead of the OG white!???
Everyone needs to stop flippin about some pics taken in weird lighting... also they are from air randy who has some notoriously messed up product..
The red looks so dark. I'm still copping though.
Can't wait counting da days!
I'll be copping 2 of these, a pair to wear and one to resell to pay for the pair I wear.
u gay
Damn, they aren't even giving you the OG colourway and they still sell out despite a 25% hike. Kinda sucks that you could get these anywhere no problem in 89 and 06 yet now people are camping out for these. Just glad I have two pair of the 2006 release.
R u stupid the 06's arent OG fire red. These still are undetermine to be varsity red or fire red
Getting General Releases, now a days, is just as hard as getting limited releases... Because shoes websites are promoting too much.
these are pure fuegos, i'll be getting these. SN keeps on teasing us with these new pics lol.
Copping all the IVs this year. Nice to see Fire Reds back in it's OG form....colorwise. Fire Red isn't as bright but at least it doesnt have that mars logo. True to OG
These are classic but I still like the ones from 2006 with the Mars Blackmon logo better...
They look good but lines suck so I most likely will not cop.....but I got a lot of time to decide I guess
Make them Fire Red or go back to school with that varsity clone!! Either way I'm still buying but come on already with the slight tweaks....what next, the Bred's will be a different black!?!? I love and hate you JB.
These are whack look at the quality already creased.
its because its airrandy
firered is way better
IV OR VI + VII? BOTH!!!
this shit go mad hard man
Robocopped - First
My fav 4's but i can tell these will have that soft leather that will crease easy. I love the harder leather like the cements due to less creasing but im still getting my fav 4's no matter what two pairs for me
there not LEATHER! synthetic leather aka pleather
Shut up
Nice.
These are a must.
Fresh!
These are nice but the retro Bred XIII's are dropping in feb. 2013.
What the hell does that have to do with this release... if we are just making random statements The Bred 11s are releasing for xmas!
um thats unknown and whats that have to do with these?
lol tht was random
How do you kno
Modern Notoriety
wtf are you giving sites for you f agoot trick
How u kno
Straight fire
B E A utiful
Tough!!! These are a MUST cop!!!
yea some air randy doodoo and they still look fire