May 5, 2012 BY Aaron Hope / 29
“Physically, just how big they are is a huge challenge.”
Reebok struck gold in 1992 when they signed an LSU junior center to a shoe deal just as he was readying to become basketball’s biggest personality since Michael Jordan. Shaquille O’Neal hadn’t yet racked up any of his Hall of Fame credentials, but he was still an unmatched specticle thanks to size 22 shoes that made a bigger splash in the mainstream media than Kazaam. Now two decades later, RBK prepares to outfit an even larger man, in fact, the tallest person in all of America.
Igor Vovkovinskiy got up with Reebok researchers yesterday to see what he could do about soothing his massive size-26 feet, a lack of support for which remains the main cause for a slew of recent surgeries on the 7’8″ Kiev product. Igor’s insurance company weren’t sympathetic to the challenges of such a humongous tarsal structure, so Reebok stepped in to create a personalized last at a total cost of somewhere around $25,000. And even though Igor won’t be winning any scoring titles, MVPs or championship rings any time soon, might the good will from large-footed customers who hear about this story make this a worthwhile investment? Click through to see the video in full and let us know where this ranks compared to the other unique stories we’ve detailed here on Sneaker News.
Always loved the way reebok conducts themselves as a company, if only they could just revamp their shoe designs and techs...
FYI for you guys, Reebok stepped up to the plate, Nike and the rest said F**k You. And they are covering the cost, not charging him. Get informed ppl b4 you speak on stuff
WTF 25000 im sure this guy is not a millionair and im also sure it would not hurt reebok to make just one pair of shoes for free
I don't quite understand due to the wording. Who's paying $25k? Igor? Reebok? His insurance company?
the 25k was collected by people..saw a film about it once, but cant find it. but my opinion. do not know if it counts.. it doesnt need to cost that much. okay you need to make a different (huge10) size, but you can use a design that allready excists and axpand it to his size... come on...its for a good cause!
Yeah i can see how it's confusing. Rebok is paying The bill. His insurance wouldn't cover it. Good story those shoes will seriously change the mans life. First pair of shoes that actually fit him