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Reebok Builds Custom Shoes for Nation’s Tallest Man

May 5, 2012 BY / 29

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“Physically, just how big they are is a huge challenge.”

Reebok struck gold in 1992 when they signed an LSU junior center to a shoe deal just as he was readying to become basketball’s biggest personality since Michael Jordan. Shaquille O’Neal hadn’t yet racked up any of his Hall of Fame credentials, but he was still an unmatched specticle thanks to size 22 shoes that made a bigger splash in the mainstream media than Kazaam. Now two decades later, RBK prepares to outfit an even larger man, in fact, the tallest person in all of America.

Igor Vovkovinskiy got up with Reebok researchers yesterday to see what he could do about soothing his massive size-26 feet, a lack of support for which remains the main cause for a slew of recent surgeries on the 7’8″ Kiev product. Igor’s insurance company weren’t sympathetic to the challenges of such a humongous tarsal structure, so Reebok stepped in to create a personalized last at a total cost of somewhere around $25,000. And even though Igor won’t be winning any scoring titles, MVPs or championship rings any time soon, might the good will from large-footed customers who hear about this story make this a worthwhile investment? Click through to see the video in full and let us know where this ranks compared to the other unique stories we’ve detailed here on Sneaker News.

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Filed under: Collaboration Promo Reebok

29 comments
Anonymous
Anonymous

The shoe factories in China can make a pair for him for like 25 bucks...

RR229
RR229

You clearly know nothing about shoe manufacturing.

Anonymous
Anonymous

Yeah and you do... but you clearly know nothing about China

retrojmp23
retrojmp23

lol... my dude likes his shoes really tight...

LOL
LOL

Besides the shoe last, where did he buy the XXXXXXL socks????

josiah
josiah

Always loved the way reebok conducts themselves as a company, if only they could just revamp their shoe designs and techs...

DimeBagOswoosh
DimeBagOswoosh

Hey, look on the bright side. At least he cut out the middleman and avoided the resellers.

Stevie
Stevie

I hope he goes into the porn industry next

jo jo
jo jo

glad to see reebok cares. wish more company's would do stuff like this.

D.johnson
D.johnson

FYI for you guys, Reebok stepped up to the plate, Nike and the rest said F**k You. And they are covering the cost, not charging him. Get informed ppl b4 you speak on stuff

LCHolland
LCHolland

Its a good thing he went to Reebok cuz if he went to adidas or nike, it would've been alot more.

A-Boog
A-Boog

Dont...make..hulk.......angry!!!

jkjkjk
jkjkjk

Hope they avoid giving him those zigtech's, he might break an ankle if he wears those...

Dirty
Dirty

should of signed with Nike

LAKERZ*16*
LAKERZ*16*

No there too busy ramming sneaker heads worldwide!!!!

getbig828
getbig828

WTF 25000 im sure this guy is not a millionair and im also sure it would not hurt reebok to make just one pair of shoes for free

Mr_Atomic
Mr_Atomic

maybe thats what they did and they were just stating how much it cost reebok? idk

david
david

DASSA HUGE BITCH!

BigManBunnyTies
BigManBunnyTies

Very inappropriate and immature, this man has a disease. Clean up your act before it's too late...

wat
wat

I don't quite understand due to the wording. Who's paying $25k? Igor? Reebok? His insurance company?

poep
poep

the 25k was collected by people..saw a film about it once, but cant find it. but my opinion. do not know if it counts.. it doesnt need to cost that much. okay you need to make a different (huge10) size, but you can use a design that allready excists and axpand it to his size... come on...its for a good cause!

Kdh
Kdh

Yeah i can see how it's confusing. Rebok is paying The bill. His insurance wouldn't cover it. Good story those shoes will seriously change the mans life. First pair of shoes that actually fit him



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