Nike Free – Building Twist
May 6th, 2012 by Aaron Hope | 2 comments
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While groups of American college students no doubt ‘saw’ something similar on the day Wieden + Kennedy Tokyo shot this new video for Nike, the appearance of a moving wall in this latest spot is considerably more ‘real’. Synchronized to the bends of a Nike Free runner, this ‘Nike Building Twist’ spot sees Yokohama’s Red Brick Warehouse take on the modulations of the barefoot-mimicking sole whose series has strengthened feet around the world for nearly a decade. This is more W+K x Nike at their collective best, so click through to see the video in full and let us know how it compares to the Swoosh’s legendary ads.
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I was there a couple of years ago- it's in Yokohama...the shoe culture out there is serious. no hypebeast-no ridiculous up-selling prices. I miss it.
It's a cool concept for an interactive art piece but the commercial really doesn't do it justice.