• Home
  • Magazine
  • FEATURED
  • jordan release dates
  • sneaker release dates
  • categories
    • LeBron 12
    • Air Jordan XX9
    • kd 7
    • Roshe Run
    • Jordans
    • Kobe 9
    • Adidas
    • Just Released
    • Upcoming
  • air jordan history
  • nike sb archive

Nike Free – Building Twist

May 6, 2012 BY / 2

0.00 / 5 (NO VOTES YET)
RATE THIS SHOERATE THIS SHOERATE THIS SHOERATE THIS SHOERATE THIS SHOERATE THIS SHOERATE THIS SHOERATE THIS SHOERATE THIS SHOERATE THIS SHOE
Loading...Loading...

While groups of American college students no doubt ‘saw’ something similar on the day Wieden + Kennedy Tokyo shot this new video for Nike, the appearance of a moving wall in this latest spot is considerably more ‘real’.  Synchronized to the bends of a Nike Free runner, this ‘Nike Building Twist’ spot sees Yokohama’s Red Brick Warehouse take on the modulations of the barefoot-mimicking sole whose series has strengthened feet around the world for nearly a decade.  This is more W+K x Nike at their collective best, so click through to see the video in full and let us know how it compares to the Swoosh’s legendary ads.

YouTube Preview Image

Filed under: Nike Free Promo

2 comments
Aeropooch
Aeropooch

I was there a couple of years ago- it's in Yokohama...the shoe culture out there is serious. no hypebeast-no ridiculous up-selling prices. I miss it.

DominicD3
DominicD3

It's a cool concept for an interactive art piece but the commercial really doesn't do it justice.



Top Categories

  • Just Released
  • Nike Air Max
  • Nike Air Force 1s
  • Nike SB
  • Dunk
  • Air Jordan
  • Basketball
  • LeBron
  • Adidas
  • Running
  • Collaboration
  • Nike Retro
  • Upcoming Sneakers
  • Skate
  • eBay
  • Lifestyle Sneakers

Archives

Sneaker News Newsletter