May 10, 2012 BY John Kim / 5
‘Consortium’ is part of an exclusive set of sneaker lifestyle verbage that sparks an immediate heightening of the senses. Expectations from such an honored label are always high, and the ‘Tabula Rasa’ Collection of late 2011 was a prime example of how the adidas Consortium series can present even the most basic of colorways as a newly minted work of art. To celebrate the 2012 London Olympics, adidas Originals presents the adidas Consortium ‘Your Story’, which features the five adidas Originals models painted in unique storytelling combinations inspired by the Olympic memories of nine hand-selected partners. Below is a complete gallery of the Collection depicting the ‘before’ and ‘after’ concept, arranged in one of the most impressive layouts we’ve ever seen – period. Click below, and stay tuned for a release at select adidas Originals retailers on May 19th.
Tags: adidas Consortium