Nike Air Yeezy 2 – Release On Schedule

May 15th, 2012 by | 75 comments


nike air yeezy 2 release june 9th 1 Nike Air Yeezy 2   Release On Schedule

Up until now, the Air Yeezy 2 has strictly been a ‘VIP’ only affair, with fellas by the names of Jay-Z, Shawn Pecas (one of Def Jam’s top dogs), and LeBron James being the very select group of people with the shoes on feet. The release of the Air Yeezy 2 has been subject to change possibly in response to the advanced camp-outs that were reported months before the rumored April 2012 release date, but confirmed data of a June drop later quieted the rumors of a complete cancellation of the much-hyped sneaker release. Since we provided you the info on a June release, not much more has been said regarding the shoe, but this latest update from Australian retailer Laced confirms that the Air Yeezy 2 ETA is right on schedule – June 9th, both colorways.

To get an idea of how limited they will be, the entire continent of Australia will receive sixty total pairs, and Laced will hold their own raffle to ensure a fair shot to those who attend their release party on the night of the release. We’ll keep you updated with more information regarding stateside release details, but keep in mind that June 9th is the target date for this summer blockbuster.

nike air yeezy 2 release june 9th 2 Nike Air Yeezy 2   Release On Schedule

nike air yeezy 2 mix match 1 Nike Air Yeezy 2   Release On Schedule

Filed under: Air Yeezy, Upcoming Sneakers // Tags: , ,





75 comments
123454321
123454321

anyone know of any retailers for the upcoming yeezy 2 or any retro releases in new zealand? looking for a little more info than 'footlocker or finishline.'

NBS ALL DAY
NBS ALL DAY

based on population i did some math and if australia gets 60 pairs then the u.s would get about 837... RIP sneaker game :(

alfredo
alfredo

anyone knows retailers of the yeezy2 in europe???

LAKERZ*16*
LAKERZ*16*

ZZZZZZZZZZZZZzzzzzZzzzzzzzzzzz.........YAWN...!!!!!!!!!!!!!!!.........zzzzzzzzzzzzzzZ_ZZZZZZZZZZZZZ!!!!!!!!!!!

t_raw_xD
t_raw_xD

hmmmm Military 4s & Yeezy same day Military > Yeezy

Alex
Alex

What happened to oh Nike postponed the april release so that Nike can produce more pairs HA HA HA I guess jokes on us huh NIKE F**k you!

jus' sayin'
jus' sayin'

Honestly, I would be interested in hearing Nike's actual logic on doing making releases like this. It's not like Kanye's just doing up a colorway, a ton of R&D has to be going down for a new shoe like this, at least $1,000s worth, if not $100,000s. Say it took just $100,000 to develop. Then you got about $2000 worth of samples for Kanye and his friends (basing this off the price of what it would take to actually make this shoe...about $50 I'm guessing, the typical shoe is ~$20-$30 for the jordans, etc). Then there's the marketing, which has to take at least $10,000 overall. So we're talking a shoe that could cost at least $112,000 to make, sample, test, and market. Honestly, it probably will cost more. We know there's going to have 60 pairs in Australia, so we can assume this release will be limited to some where around a thousand worldwide. We gotta then break down the shoe price, which is $250 afaik. At maybe $50 a piece for Nike, then might sell 'em for around $125 to the retailers, so Nike will likely make $75 on each shoe. Multiply that by a thousand, and Nike is making $75,000 off the shoes. But offset that by the development, etc costs, and Nike is losing money. I just don't get it. I'm not saying I want Yeezy's to be released more, less, etc. I honestly just want to know what kind of marketing genius Nike is coming up with. Cuz hell, look at the 'brons and Kobes. Those surely cost more to develop, but they gotta be making millions off those suckers with all the colorways and shit. Is it just about making Nike shoes a status thing? Are people really this dumb? :/

Illmatiic
Illmatiic

Everyone is taking the allocation amount for Australia too literally. You guys need to realize that is the allocation amount for AUSTRALIA….NOT the USA. As Laced has stated, Australia will be getting 30 of each colorway. Australia’s allocation amount is, in no way shape or form, relative to the USA allocation amount. Smaller market countries like Canada (where I live), Euro countries, etc. would be taking into account the amount Australia received. You Americans are in the biggest market, no contest. Don’t be so narrow-minded as to think USA will only receive 30 pairs of each colorway.

Kenton L Jenkins
Kenton L Jenkins

A smart thing of nike would be to have the yeezy's like certain jordans....in between a limited and general release, stop the madness of things...it sucks much that way after the first release people still havnt gottent their hands on the Yeezy 1

Allan
Allan

I'm already mine set to spend $ 1000 max for these I rather have these kicks rather than a Louis Vuitton wallet and belt almost same. Price fucken resellers

@iamdorkster
@iamdorkster

I don't know how Australia is on sneakers, but if this is a sign for things to come in the US, I expect nothing but bad things to happen.

airjbo23
airjbo23

60 pairs,i hate u nike i hate u.

Cedi
Cedi

I love this design (first picture) with hieroglyphics

JamalODOM
JamalODOM

What i gotta do to get dese bruh ?

A-Boog
A-Boog

General release it one time and call it one. Whats so hard about that

Javi
Javi

EPIC FAIL DIS IS JUST GARBAGE!

.......
.......

why must they always make a release like this so limited?......more money could be made if they just have a general release and sell them 1 pair per customer via raffle

imabosssssssss
imabosssssssss

fuck dat getting my military jays espiacially since im fourteen dont have a huge wallet and kinda dont want to get stabbed or skip school for like a week to camp out like a bum

james lowery!
james lowery!

this is actually good. well if every store does it the way that store is doing it..with a raffle.

andres
andres

dat shit demonic

Get Paper
Get Paper

60 pair for a whole continent........damn its gone get real out here for those.

JaMcEwen88
JaMcEwen88

My bookie is taking bets on how many people will die for these. The Over/Under is 3

big50mike
big50mike

man getting a pair of this shits is like trying to win the lottry............

Bricks
Bricks

60 pairs??...WTF??...forget it no chance I'm getting them

123456789
123456789

do the glyphs mean anything?

flight85
flight85

look at the illuminati symbols in the first pic. Dont be stupid!!! But the shoes are awesome like they r supposed to be

C Ray
C Ray

they not worth the hype, if they weren't Kanye's they would be in outlets in about a month

jgarcia
jgarcia

Fuck europe hahaha jk.....idk?

chicaGO
chicaGO

jokes on nike...one of the most profitable and recognizable businesses around...as we sit on our computers and talk about their products. you too dumb to see the jokes on you?

123454321
123454321

stay out of marketing...you're just throwing numbers out. info is released/leaked, and then we pretty much do all of the marketing for them. and the whole idea is to make them exclusive...nobody feels fly walking around in the same pair of shoe as everyone else.

big50mike
big50mike

im to lazy to read your comment too long....................

Allocation
Allocation

I take it allocation is your favorite word

Illmatiic
Illmatiic

Don't do that to yourself man. Just weather the early storm. Let the first few weeks - two months go by and the hype will die down a bit. Yes the hype will always be around for these shoes but you have to wait a bit. Look at what happened to the Galaxy Foams. $800 minimum asking price the next day and the coming weeks after it's initial realease. Then it died down with a few resellers selling @ $500-700, but then picked up again (this is where we are at now). You just have to pick the right time to pounce on them! But for the love of god, don't spend that $1k even if it's your max.

Illmatiic
Illmatiic

What do you mean good? How is it good for the sneakers to be given out by chance? Yes some people have work and can't line up and the unemployed can just bum around camping in line-ups, but that's just how it is. The people who camp out at the mom and pops stores shouldn't be deprived of their chance to get the shoe, especially if they are one of the first 3/4/5 people in line.

SdotC
SdotC

LOL and all 60 of them joint going be on ebay watch...lol and if you count in the employees who will reserve a pair ....only probably 48 or less will be release to public people trying to buy.

Illmatiic
Illmatiic

It literally would be if all stores released them by raffle.....that would be a travesty.

donadamsky
donadamsky

thats australia thoguh, us will probably get like 1000-2000 id say

TeamPyrex
TeamPyrex

The glyphs hold the key to gaining access into Kim K's pants.

LAKERZ*16*
LAKERZ*16*

LISTEN TO URSELF , I BET U GOT THOUSANDS OF COMIC BOOKS IN UR PARENTS BASEMENT WERE U SLEEP AND READ INTO THIS BULLSH*T HUH' ...SAD AND PATHETIC !!!!!!

LAKERZ*16*
LAKERZ*16*

THEY MIGHT JUST COME WITH SOME PLEATHER PANTS SIZE 28 BY 29 AND MATCHING LEOPARD GLOW IN THE DARK SCARF TO MATCH !!!!!!!

Illmatiic
Illmatiic

Haha…I used it plenty of times because it is the proper word to use in this context. I guess I should have pulled up the online thesaurus to keep people like you happy. I’ll keep that in mind the next time I use the same word at least four times in a single post….Rofl

james lowery!
james lowery!

because people take sneakers too seriously...and people have gotten shot... shit gets too crazy, people are dumb, this is the only fair way to do it i think. i've waited in lines that were so unorganized that it didn't matter who got there first, shit just got out of order no matter what

jus' sayin'
jus' sayin'

Go cry a river with your first world problems. People shouldn't camp out to begin with. Just a bunch of jokers thinking they're cool if they have a pair of shoes OR idiots who think they're getting paid by selling sneakers. Last time I checked, selling sneakers didn't come with benefits. Then again, the folks buying sneakers just to sell them likely can't get jobs with benefits to begin with...likely because they're out camping for shoes.

KingJD
KingJD

Dude shut up u sound stupid a lottery is the fairest way of doing it get over it and get a Life

Wear 'Em
Wear 'Em

No. Im getting my ticket now and play i rock the sh*t out of them

Geremy
Geremy

thats mall lines for you

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