May 21, 2012 BY Aaron Hope / 123
There exists within the sneakerhead community a certain group who appreciate the little differences that sometimes come along with the latest Air Jordan Retro colorway, noting that it’s these quick signals that can easily identify a particular issue’s exact vintage with just a glance. They seem to be a small minority, however, and are most certainly a less vocal group than the purists who want the same exact details that defined the OGs. The single detail that’s commanded more attention than any other is the presence of ‘NIKE AIR’ on the heel of early Air Jordan Retros, the first series of which remained true to their original branding. But as Jordan Brand became its own unit within Nike, Inc., we’ve gradually seen all of these familiar icons replaced by the equally beloved Jumpman.
Even with this unmistakable icon in place, every new set of photos for a model like the Air Jordan IV that’s enjoying the 23rd anniversary treatment in 2012, we continue to see numerous comments begging for the pre-2001 build style, and that movement has hit a critical mass with a new Facebook petition to Bring Back ‘NIKE AIR’ to Jordans III-VI. It’s hard to say whether something like will actually end up on an important desk in Beaverton, but given that last year’s Nike Mag 2011 release was preceded by similar fan-based efforts, is it possible that Jordan Brand might make us even happier? They’ve undoubtedly hit the nail on the head when it comes to gauging fan sentiment demanding more Retros; would Jays take over even more of your life if new drops more closely resembled the OGs? via DeFY
Filed under: Air Jordans
Someone start a petition NOT to change it back and I'll sign it. Leave the NIKE AIR logo to the OG's! I do agree on starting a petition for better quality though.
HAHAHAHAHAHAHAHA!!!! Jordan Fans kill me... Whatever NIKE want's to do, at the end of the day, THEY'RE ONLY REPRO'S!!!
they need to produce more of the most popular model air jordan to avoid the madness and figthing and much less killing its sad..
You all sound like some crying assholes. Yes i been collecting and wearing shoes since a kid in the 80's and how it got to this is sad. Its madness out here in the world but yall rather petition over sneakers then violence. Yall should be a shame of yall self. Ppl getting killed over jordans with just the jumpman and imgaine it with nike air. At the end of the day these are just metarialist things that ppl value more then GOD or life itself. Yall need to wakeup and kill this quality talk on shoes and focus on the quality of life. Even homeless ppl would love to have sneakers from where ever and they wouldnt complain about quality, they just happy to have something on there feet. Really yall this is Jordan's company and he can do whatever he wants
Just color match the midsoles so I can fix what ive got when the time comes. Fuck jordan, made a fool of whats supposed to be the first quality basketball brand. Nike needs to by out the niggah and bring quality back and the swoosh on the heel while theyre at it. Before you know it jb wil get rid of the air pocket haha, nike all day
I think they should stop retroing jordans all together, most the people buying the shoes these days dont even know the history of the shoes, they buy because of the trend. Shout out to everyone thats been collecting for years because they love the game and mjs history which every shoe should take them back to that moment or take them back to having those OGS as a kid.
That's why I don't buy Jordan's growing up my Jordan's said Nike air not no fucking air Jordan. What a rip off
I doubt it will ever happen. Either way the Nike Air and the Jumpman is the only way to differentiate the older retros from the newer (apart from the crap quality). The Nike Air will cause more commotion aswell as the attraction of newer hype beasts lol
I don't care about the Nike Air Logo ; just bring back some quality shoes, without this shi**y synthetic leather ...
I had a dream the other night.... that they retroed 3-6 in all the og colorways, but in a more limited quantity and superior quality, sort of like the bin releases. i think that would be really dope
The jumpman looks cool I think it should have the jumpan and air under like the retro 3s the 4s have just the jumpman which looks empty the air under would be dope so nike air cool not necessary and jumpman air > jumpman alone
if jordan wanted them to say "nike air", he would have never made jordan it's own brand to begin with. it's NOT going to happen, give it up. tired of reading this. as others have stated, spend time and effort on something that will more likely be received, like better quality! of course we are starting to see where that gets us. all these recent price hikes. looks like we don't win either way. that's just one of the pitfalls of being a fan of a product that is in such high demand. they'll do anything to make that dolla!
not to mention it would lessen the value of shit ppl have stored for over 15-20 years like me and my other sneakerhead patnas. smh i hope this fails
Nike, the selfish resellers, and dumb people would pay over 300 dollars for a damn shoe, are the ones that are killing the sneaker game.Damn no shoe old or new, general release, exclusive or PE should be going over 300 fucking dollars.What the hell is wrong with Nike ruining what they worked so long and hard to build up.Greed is killing there brands making horrible ass shoes and selling them for more money.Then when you want to buy a older better quality shoe greedy ass resellers overpriced a old ass used or new shoe.This bullshit really needs to fucking stop.
you dont have to do it for every shoe. but maybe choose one shoe and stick it on the back. but i know it happening
People need to get over the Obsession with the Nike Air and Jumpman Branding. Yes it would be cool to have Nike Air back but it's not going to HAPPEN. It takes away the Original Essence of what Nike was in the past. A time where an AJ3 from 1988 was made to be played basketball in an AJ5 from 1990 was made to for basketball to be played in. and etc. Those were the times when Nike was trying to make the world see and realize that they are best athletic footwear company in the world. I'm 22 years old and I understand what that Branding on the back of Air Jordans meant and it meant Quality, Premium Materials, and were constructed in connection with Greatest Athlete on Earth. And for Jordan Brand to bring the Nike Air Branding back would be stupid. Bc the retros that they make now are not made to be played basketball in, the shoes now are for only casual wear and they are for a generation where Quality doesn't matter. So my advice to everyone who wants the Nike Air on the back of their Jordan's is to Buy some Deadstock OG's and sole swap them with retros of today.
Really? Its a freakin logo. Your still gettin crap quality. And the same styl shoe this is like a kid complaing he got the blue juice when he wanted green.
Yeah do it! Why the f**k not!?? JB will be running outta ish to do soon. Almost all og colors have made a return, except for things from 15 and up. The earlier retros may need something else to spice it up. (at least for us older heads who've already copped the og colors and kept them fresh) Maybe they should do a LE run of all OGs with nike air on the back?.....
If they bring back the NIKE AIR, I feel then they would even spend even LESS time worrying about the quality which is already crap. and if they bring this back...the point of having OGs will be soen the drain...c'mon people lets not kill legacy with the OGs...
I don't really like this idea. I mean the Jumpman isn't terrible and this only goes into effect for Jordans 1-6 which won't have any more releases for awhile, at least in OG colorways. Imagine the "Nike Air" on the back of "Stealth" 3's and "Cav" 4's... no disrespect to those shoes but that'd look stupid. And plus the original Nike Air Jordans would just lose their sentimental value in everyones eyes because EVERYONE would have them. Plus all of us will eventually miss the Jumpman and 20 years from now the Jumpman Jordan shoes will be the new holy grails of the sneaker game and we'd just have a petition to bring those back too. It's a nice thought sure but I think it's best to leave as is.
"To protect the collectors.." they say. "To differentiate from the OG's" they say. Its never coming back, and its kind of sad.
Not only the NIKE AIR logo, but premium leather and quality, then theyll be worth retail ($160-$180). But remember when they were a fraction of the price, AND they had high quality materials? Yeah, its one of the main reasons why i stopped copping new releases from JB. If JB does lower the price and uses better quality materials, i would be so happy. But knowing them, they probably wont and would rather raise the price over time.
I understand the quality issue but I think all retros 1-6 should have Nike on the back. That's how I all ways remembered it. Plus u shouldnt have to pay $500 plus for just having Nike on it, I'm a true Jordan head I wear my jordan and not paying a reseller nothing. I been wearing jays since '91 don't own a pair of ogs cuz I wear my sneakers and when a retro I like come out regardless. And I'm not impressed by someone who pays $500 plus for jays. Cuz if I did have a og pair they would b priceless just like the bad quality retro that I have r priceless.
I really hope they don't do this. I enjoy my OG collection and this would completely disvalue what I've worked so hard for.
I feel like Air Jordan 3s, 4s, 5s, and 6s are okay without going back to the nike air or if they did make it a premium drop like a DMP pack. But the recent AJKO quickstrike 1s look fucking stupid with the jumpman on the tongue instead of a Nike Air. There are so many NikeID options for the AJ 1, the only way to make it a valuable retro is to have the actual Nike air on the tongue. I don't think Nike Air should be on every retro, just a select few premium releases.
cry me a river, if you don't like the condition of the current Jordan game, get out, stay out and quit yer b*tchin lol if you'd like some quality retros for under rape prices it's going to take hard work and dedication, as it should
That's a cute story, but did you know the 1994 cement 3s, 1999 IV bred/cement, 2000 Fire Red Vs, 2001 Royal Blue AJ 1 had Nike logo on them? OH wait forgot to say those are RETROS of the originals, with good quality. Just saying is all.
Nobody cares about OG's my dude. OG's aren't even wearable in most cases and if they are, people don't wear them. They just look at them
Just a select few releases? Are you insane? Take a look back at the Concord release...now you know damn well if they brought Nike Air back to SELECT pairs, the hypes would eat them up & sell them for rape prices. Plus, I can guarantee a lot of confrontation & physical fighting breaking out because of it these days. Which is sad. Hell I wouldnt be surprised if a couple people lost their lives.a I was at the Concord release & there were people there who couldn't even pay rent but they're out here buying some materialistic item that they have really no interest in. They're only interested in standing out in society which annoys someone like me who appreciates the history behind the shes & who has a true love for the game. The game is slowly dying for the real heads. For these new hypes, it's just making their wallets fatter. Theres no love in it anymore. At least for the shoes. Just for the attention & money.
Jordan was still playing at that time too, I guess Nike felt burdened to put real quality into those retros. You're missing a few shoes out of the line-up by the way...
I know that all of those were made with good quality bc I have the both the 2001 bred 1's and the royal blues. I'm just saying people need to realize what era they're living in now. If you want quality in sneakers Nike made the Hyperforces Hyperdunks and kobes and Lebrons for real B-ball players in this era. Its gonna be the same thing when Lebrons are gonna start being retroed.
Funny. I know people who care about OG's & early retros more than the retros after 2001. People collect these things & sometimes restore them so they can be worn again. I have a friend who does this & makes serious money doing it for other people who have love for the shoes. What you said was ignorant af.