The Nike Logo Project
Branding is paramount to success – just ask the founders of Apple, Inc., McDonald’s, automobile manufacturers, and clothing labels that have risen to worldwide prominence and retail dominance in the history of consumerism. The importance of visual iconism was a concept grasped thoroughly by Phil Knight, who created Blue Ribbon Sports in 1964; once BRS became more profitiable, Knight commissioned Carolyn Davidson, a student at Portland St. University, to create a new logo that would represent the new brand, and although Knight claimed that he initially didn’t love the design, he stated he would eventually let it ‘grow on him’. Knight paid Davidson $35 for her work and the first Nike shoe bearing the Swoosh logo was released just one year later in 1972 during the U.S. Track & Field Olympic Trials in Eugene, OR. Since its debut, the Swoosh has matured into the definitive logo in the world of sports, evolving from a simple running sneaker into the utmost in athletic outfitting covering the entire spectrum of sports activity.
The domain of the Swoosh branched out to a number of specific kingdoms, later giving way to a wide variety of species that were visually and technically distinct from one another; In Basketball, there was Flight, the Alpha Project, Force, Battlegrounds, and in Running, there was Max Air, Tuned Air, Zoom Air, Shox, Free – a seemingly endless kingdom covering every possible corner limited by whatever was humanly possible. The Nike Logo Project, displayed in an exhibition space at Nike Headquarters in Beaverton, OR, is a recollection of the vast history of the Nike logo and its offspring, sprouting from the original Swoosh into some of the most historic emblems ever known like the ‘Jumpman’ and the simplistic Nike Sportswear crests. Nike embarked on the Logo Project not long ago and was rather secretive about it until its completion, and not until you see the hundreds of logos blocked together in this manner do you realize that having the mindset of ‘no limits’ will only lead to this level of widespread dominance. What’s more amazing is that these few hundred logos were able to exist in a world where singular iconism – exhibited by the aforementioned Apple and Golden Arches – make or break the true longevity of a brand, so could the argument could be made that the Swoosh is the ‘logo’ of the last half-century? Much props to the crew at Sole Movement for bringing this insane display to the public, so flip through the amazing gallery below and let us know which logo is your favorite!
All due respects but are you sure sneakerheads like seeing that Nike Air Force Jordan Fusion logo up there? When Air Forces come back in a few years hypebeasts will be all over those...
Anybody can go and take a look at it if you are able to get out to Nike campus. Just go, park and check it out. Have seen it in person, pretty cool, and in general the campus is a must see.
Sorry to be the bearer of bad news, but the logo exhibit has run its course and is no longer on display in Prefontaine Hall. Currently there are two exhibits up, one on Nike's women's advertising history and one on Nike Baseball.
Am I the only one reading this. I think editting is needed for this . I'm not trying to hate on this site but damn this is filled with fragments and run-ons sentences. It to the point I don't want to read it I stopped at the third paragraph. Nice gallery shit article
Well $35 dollars in 1970 is about $200 today but that still pales to the amout of money brought in by the iconic swoosh
Fan of this exhibit...love seeing the history and progression of it all...props to whoever put it together
Am I the only one who thinks sneakernews needs to revamp its gallery system? We have to keep clicking to next pages just to look at more pics??
Not quite sure if you view other websites, but most, if not all other sneaker sites make you click on an individual page to look at ONE picture. We divide them up for easier navigation.
They do that so they're page gets more views and ultimately get paid more by sponsors or bring in bigger sponsors.
What Nike has been able to accomplish is nothing short of amazing. Sure there are some things we'd like to have changed, but overall the mark of the swoosh has been a definitive one on our culture. Anyone who sees a check (aside from a school assignment) automatically recognizes the brands. Continue to "do it" Nike
I can't see it. Nike is at it's peak now and instead of embracing it's customers, it treats them like trash. Terrible quality shoes for higher prices. Sooner or later, the consumer will smarten up and close their wallets and Nike will have a long fall. It was good while it lasted though.
Seriously I'm tired of paying more for what's expected that's why i Just started saving to get guccis. 1 the simple pairs look stylish and I could get respect wearing them in a work and casual environment. 2 I don't have to worry about them not carrying my size (ie the jordan motorsports pack ) they always have 14s and even 14.5 just in case . 3 im getting what I pay for. Nike isn't gucci why should I spend 225 for foams or 250 for yeezys crazy. In 2009 I got my space jams at 7 in the morning IN LA with 2 people in line now people are a camping for everything I'm cool off of it. And I'm damn sure not into what everyone else wants iv got my own style. People speculate saying that hypebeast killed it I disee I think over consumption made nike drunk with greed. I could careless people complain but don't do anything and I'm honestly done with jb and nike for a while.