Classics Revisited: Reebok Emmitt Smith ES22 (1997)
Swizz Beatz’s involvement with the marketing of the ‘new generation’ of Reebok was an oft-discussed topic last year, when the hip-hop star joined forces with the long-time footwear brand to create a special edition lifestyle collection inspired by Reebok’s most prized models. After Swizz came Rick Ross, Tyga, and even Swizz Beatz’ wife and fellow hip-hop megastar Alicia Keys in the mix, but let’s keep in mind that this isn’t Reebok’s first attempt at intertwining pop culture and sport; In the mid-90′s, Reebok put a little ‘soul’ into its sneakers with ad campaigns featuring 70′s icons Don Cornelius of Soul Train and the legendary Pam Grier, known for her roles in some of the most iconic films in the history of black cinema. Their involvment came as part of a multi-million dollar campaign in 1996 when Reebok was introducing the VizHex line – a collection of high-performance footwear across all sports that featured visible Hexalite cushioning in its midsole; the VizHex line included a number of highly-advertised models like the Reebok Preacher Mid (one of Shaq’s signature shoes), the Reebok Question, and the Reebok ES22, the focus of today’s Classics Revisited.
The Reebok ES22 was a signature cross-training sneaker for NFL superstar Emmitt Smith of the Dallas Cowboys. Emmitt debuted the shoe on-field in November of 1996, creating a mounting buzz around Reebok’s VizHex line and the sneaker itself, and the ES22 later released in 1997 in Cowboys-centric colors to much fanfare. The ES22, designed by Reebok’s long-time designer E. Scott Morris, was undoubtedly one of the most popular sneakers of the year and perhaps one of the highlights of the entire decade of Cross Training kicks dominated by Nike; the dazzling colorway of the metallic blue, the unique midsole detailing that rose far above the quarter, and the fact that Emmitt Smith was one of the best players on the most iconic sports teams of the decade only played into the overall mass success of the sneaker. The Reebok ES22 is near the top of the list of most coveted Retros, and as the brand is taking a slow and steady approach to its re-issues, the ES22 is certainly on deck either later this year or next (we’ll keep you updated on that). Rejoice in the news of the ES22 re-release and check out the gallery of this old-school classic below!
Reebok ES 22
Photos: ecara on eBay
this is about da shoe not da player its better than any jordan. its up there wit da foamposite ones no big ass check on da side. other den thosd this is the best i been waitin since bout 2000 for this. its almost here. this shoe has so much potential think if they change tha big white material on da side so it dont get scuffed. think of tha color schemes they could use i just hope reebok dont f**k it up. not even they can fuck up sumthing that sexy damn i wanna f**k dat shoe lol. best sneak eva.
Bottom Line Is Emmit Didn't Quit And Barry Did. Simple As That, If Your A Quitter You Shouldn't Be Involved In Any "All-Time Record" Conversations Point Blank Period. All You Guys Saying Emmit Had A Line And Was Soft Are Retarded And Obviously Don't Remember Him Knowingly Playing W/ A Dislocated Shoulder For A Whole Half Game. When Did Barry Do Anything Close To That ? Woulda Coulda Shoulda-->Whatever... EMMIT DID IT.
Barry Sanders is the greatest running back of all time period . I say that because if you switched Barry to Dallas and Emmitt to Lions . You would have Barry in top five greatest players and Emmitt would of have been just a good running back .
YES! I had these in black/white in HS. I'd cop a fresh pair in a heartbeat. I sold my OG's to my brother back in 2001. He trashed them.
Crazy but classic none the less. And you know they are comfy as hell. Sorry yall, but these are dope.
The paydirt, frank Thomas , the preseason , the og kamakazie , answers , dmx cross trainer ,this could be the Resurection of reebok? But it took Swiss beats....To do this? there always desperet for street cred it sells to the urban community , g-unit , s.carters . It is ridiculous sometimes ? Keep it clean go hard with the 90's stuff if all else fails come on zigs? Lmaoo
Holiday 2012 these and the Nique Pump Twilights Dropping! 4 cw`s for the Emmits 3 Cw`s for the Niques! 110%
...i think you have a valid argument.The thing that made BARRY SANDERS the best was that ELUSIVE east-west movement. His ability to stop on a dime and accelerate was un-matched @ that time.Its what made MIKE VICK so dangerous and i see it in LESEAN McCOY.
Smith and Sanders were different kinds of RB's. Smith was about power, while Sanders was about finesse.
I can't believe people are jocking these crappy reeboks. These and every Iverson were and are garbage.
All Smith did was run out of bounds. His goal in life was 2 b the all time rushing champ. Power back my ass
Smith had vision, but also had an amazing offensive line, while Sanders had a bunch of scrubs. And you must not have seen much Barry Sanders, because he was more than just finesse. The guy was the total package. And for the most part, his kicks were better too. This model is the only exception.
I fully agree, shoes are ugly as sin. Kids are buying into the marketing nowadays. Those iversons were in the outlets last time they dropped cause that's where they belong.
...and if BARRY SANDERS had continued to play,he would have been the ALL-TIME LEADING RUSHER.Which is what you were eluding to in your last couple of sentences...i think.
Smith had that "Amazing" line during the dynasty when the Cowboys won back to back Super Bowls and then won 2 years later THATS IT... People talk about the o-line as if he had it his whole career... Dudes just hatin... It could have been any other player to break the record and people would hate...
Having a good line doesn't mean shit if you can't run. Emmitt is the ALL TIME LEADING RUSHER. Not only was he a great runner but a pretty good blocker. Great vision and durability. My fave RB of all time. Barry was great but I think all those years in Detroit killed his passion. Would've love to see him go to a decent team