Classics Revisited: Reebok Emmitt Smith ES22 (1997)

May 30, 2012 BY / 24

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REEBOK 90’S CLASSICS WEEK

Swizz Beatz’s involvement with the marketing of the ‘new generation’ of Reebok was an oft-discussed topic last year, when the hip-hop star joined forces with the long-time footwear brand to create a special edition lifestyle collection inspired by Reebok’s most prized models. After Swizz came Rick Ross, Tyga, and even Swizz Beatz’ wife and fellow hip-hop megastar Alicia Keys in the mix, but let’s keep in mind that this isn’t Reebok’s first attempt at intertwining pop culture and sport; In the mid-90’s, Reebok put a little ‘soul’ into its sneakers with ad campaigns featuring 70’s icons Don Cornelius of Soul Train and the legendary Pam Grier, known for her roles in some of the most iconic films in the history of black cinema. Their involvment came as part of a multi-million dollar campaign in 1996 when Reebok was introducing the VizHex line – a collection of high-performance footwear across all sports that featured visible Hexalite cushioning in its midsole; the VizHex line included a number of highly-advertised models like the Reebok Preacher Mid (one of Shaq’s signature shoes), the Reebok Question, and the Reebok ES22, the focus of today’s Classics Revisited.

The Reebok ES22 was a signature cross-training sneaker for NFL superstar Emmitt Smith of the Dallas Cowboys. Emmitt debuted the shoe on-field in November of 1996, creating a mounting buzz around Reebok’s VizHex line and the sneaker itself, and the ES22 later released in 1997 in Cowboys-centric colors to much fanfare. The ES22, designed by Reebok’s long-time designer E. Scott Morris, was undoubtedly one of the most popular sneakers of the year and perhaps one of the highlights of the entire decade of Cross Training kicks dominated by Nike; the dazzling colorway of the metallic blue, the unique midsole detailing that rose far above the quarter, and the fact that Emmitt Smith was one of the best players on the most iconic sports teams of the decade only played into the overall mass success of the sneaker. The Reebok ES22 is near the top of the list of most coveted Retros, and as the brand is taking a slow and steady approach to its re-issues, the ES22 is certainly on deck either later this year or next (we’ll keep you updated on that). Rejoice in the news of the ES22 re-release and check out the gallery of this old-school classic below!

Reebok ES 22
1997


Photos: ecara on eBay

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24 comments
RICH
RICH

this is about da shoe not da player its better than any jordan. its up there wit da foamposite ones no big ass check on da side. other den thosd this is the best i been waitin since bout 2000 for this. its almost here. this shoe has so much potential think if they change tha big white material on da side so it dont get scuffed. think of tha color schemes they could use i just hope reebok dont f**k it up. not even they can fuck up sumthing that sexy damn i wanna f**k dat shoe lol. best sneak eva.

Reapa72
Reapa72

Bottom Line Is Emmit Didn't Quit And Barry Did. Simple As That, If Your A Quitter You Shouldn't Be Involved In Any "All-Time Record" Conversations Point Blank Period. All You Guys Saying Emmit Had A Line And Was Soft Are Retarded And Obviously Don't Remember Him Knowingly Playing W/ A Dislocated Shoulder For A Whole Half Game. When Did Barry Do Anything Close To That ? Woulda Coulda Shoulda-->Whatever... EMMIT DID IT.

Jthrillz728
Jthrillz728

Barry Sanders is the greatest running back of all time period . I say that because if you switched Barry to Dallas and Emmitt to Lions . You would have Barry in top five greatest players and Emmitt would of have been just a good running back .

Jthrillz728
Jthrillz728

I never saw these Emmitt's dey fly ass fuck ... Swizz need to retro all of ES22 shoes RUSH 1&2

Jerronimo
Jerronimo

YES! I had these in black/white in HS. I'd cop a fresh pair in a heartbeat. I sold my OG's to my brother back in 2001. He trashed them.

gramos
gramos

Crazy but classic none the less. And you know they are comfy as hell. Sorry yall, but these are dope.

Tazz
Tazz

One of few reeboks I liked.

Trontekka
Trontekka

The paydirt, frank Thomas , the preseason , the og kamakazie , answers , dmx cross trainer ,this could be the Resurection of reebok? But it took Swiss beats....To do this? there always desperet for street cred it sells to the urban community , g-unit , s.carters . It is ridiculous sometimes ? Keep it clean go hard with the 90's stuff if all else fails come on zigs? Lmaoo

Tdot21st
Tdot21st

I hate these and I hate Emmitt. G-Men all day. I'm good with only the questions.

D.S Dan
D.S Dan

Holiday 2012 these and the Nique Pump Twilights Dropping! 4 cw`s for the Emmits 3 Cw`s for the Niques! 110%

Mr.RAQS on RAQS
Mr.RAQS on RAQS

Emmitt Smith is so overrated IMO Barry Sanders was way better and so were his Kicks

@Pro1Guru
@Pro1Guru

These are dope as hell. Sheesh.

JcrackBallin
JcrackBallin

I haven't seen these since 97 that be crazy if they retro these!

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