Nike To Part Ways With Cole Haan & Umbro

May 31, 2012 BY / 10

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Just over a year ago, Nike introduced its 2015 Global Growth strategy, publicly declaring a revenue target of $27 billion by the end of that fiscal year.  During the presentation, CEO Mark Parker outlined plans for Swoosh divisions and umbrella brands ranging from Nike SB and Basketball to Hurley and Converse.  It’s clear that those plans have in part changed, though, as Nike, Inc. today announces plans to divest in its wholly-owned affiliate brands, Cole Haan and Umbro.  The former specializes in luxury shoes, bags and accessories, and whose recent LunarLon collaborations make this something of a surprise, while the latter is a soccer-centric brand whose scope can be expanded upon by Nike’s own football faction.  Nike looks to have this finished by the end of FY13 (exactly one year from today); will we see even more upscale lifestyle designs from Nike Sportswear now that the nearly quarter-century relationship with Cole Haan is kaput?

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10 comments
shit cray
shit cray

what that the reason behind nike sponsoring manchester city instead of umbro?

triforce179
triforce179

My friend's dad works at Cole Haan, and I planning to work there, then transfer into Nike itself. Now I honestly don't know what I'm going to do.

@ajones08
@ajones08

The LunarGrands will now become a serious collection piece.

@ajones08
@ajones08

I wonder what really happened, and why Nike is bailing on the brand? This was nike's in to the brown shoe movement. Perhaps this and all the price hikes, down grades in quality are a sign that the athletic shoe giant isn't as strong as it once was. Sell Sell Sell

@AuDeBlu
@AuDeBlu

Let the NIKE greed begin….

KoreaKen
KoreaKen

..... I've been working for Nike Seattle for 2 years and JUST got transferred to COLE HAAN 2 weeks ago.... .... .... this. sucks.

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