Nike To Part Ways With Cole Haan & Umbro

May 31, 2012 BY / 10

RATE THIS
0.00 / 5 (NO VOTES YET)
RATE THISRATE THISRATE THISRATE THISRATE THISRATE THISRATE THISRATE THISRATE THISRATE THIS
Loading...Loading...

Just over a year ago, Nike introduced its 2015 Global Growth strategy, publicly declaring a revenue target of $27 billion by the end of that fiscal year.  During the presentation, CEO Mark Parker outlined plans for Swoosh divisions and umbrella brands ranging from Nike SB and Basketball to Hurley and Converse.  It’s clear that those plans have in part changed, though, as Nike, Inc. today announces plans to divest in its wholly-owned affiliate brands, Cole Haan and Umbro.  The former specializes in luxury shoes, bags and accessories, and whose recent LunarLon collaborations make this something of a surprise, while the latter is a soccer-centric brand whose scope can be expanded upon by Nike’s own football faction.  Nike looks to have this finished by the end of FY13 (exactly one year from today); will we see even more upscale lifestyle designs from Nike Sportswear now that the nearly quarter-century relationship with Cole Haan is kaput?

 eBay Marketplace Logo "Self-lacing Nike Hyperadapt" "Cole Haan Lunargrand"
view all 920 items on ebay
disclaimer
Loading...

Filed under: Collaboration Promo

Tags:

10 comments
shit cray
shit cray

what that the reason behind nike sponsoring manchester city instead of umbro?

triforce179
triforce179

My friend's dad works at Cole Haan, and I planning to work there, then transfer into Nike itself. Now I honestly don't know what I'm going to do.

@ajones08
@ajones08

The LunarGrands will now become a serious collection piece.

@ajones08
@ajones08

I wonder what really happened, and why Nike is bailing on the brand? This was nike's in to the brown shoe movement. Perhaps this and all the price hikes, down grades in quality are a sign that the athletic shoe giant isn't as strong as it once was. Sell Sell Sell

@AuDeBlu
@AuDeBlu

Let the NIKE greed begin….

KoreaKen
KoreaKen

..... I've been working for Nike Seattle for 2 years and JUST got transferred to COLE HAAN 2 weeks ago.... .... .... this. sucks.

New Videos

Subscribe to the Sneaker News Youtube Channel

latest posts
Loading...
Load more posts

Get the latest News and Releases to your inbox

New Videos

Nike Hyperadapt Self-Lacing Wear Test by SneakerNews

Classics Unboxed: Nike Air Max 1 "Amsterdam" by SneakerNews

Popular Posts

682266

The Air Jordan 11 “Space Jam” Is Not A Limited Release by Patrick Johnson

682279

The adidas Ultra Boost 3.0 Releases Tomorrow In 11 Different Colorways by Sneaker News

682336

LeBron James Spotted In The Nike LeBron 14 At Practice by Sneaker News

682357

Air Jordan 1 “Rare Air” Features Nike Air On The Heel by Patrick Johnson

678245

The adidas Yeezy Boost 350 v2 “Black/White” Releases On December 17th by Sneaker News

Top Categories

  • Select Category

Archives

Sneaker Archive

MENU