Just over a year ago, Nike introduced its 2015 Global Growth strategy, publicly declaring a revenue target of $27 billion by the end of that fiscal year. During the presentation, CEO Mark Parker outlined plans for Swoosh divisions and umbrella brands ranging from Nike SB and Basketball to Hurley and Converse. It’s clear that those plans have in part changed, though, as Nike, Inc. today announces plans to divest in its wholly-owned affiliate brands, Cole Haan and Umbro. The former specializes in luxury shoes, bags and accessories, and whose recent LunarLon collaborations make this something of a surprise, while the latter is a soccer-centric brand whose scope can be expanded upon by Nike’s own football faction. Nike looks to have this finished by the end of FY13 (exactly one year from today); will we see even more upscale lifestyle designs from Nike Sportswear now that the nearly quarter-century relationship with Cole Haan is kaput?
Nike To Part Ways With Cole Haan & Umbro
Aaron Hope
May 31, 2012
This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. The opinions and information provided on this site are original editorial content of Sneaker News.
3377
Popular Sneakers
Popular Stories
Latest News
Air Jordan 4 SB "Summit White/Navy" Releasing March 2025
Nike SB’s crossover efforts with Jordan Brand led to the creation of the Air Jordan 4 SB in 2023, amounting to what many crown as...
by Sneaker News
1 hour
257
On Air Reveals Nike Is Sticking To What It Knows Best: Innovation And Creating Moments
The Nike Sports Research Lab is ground zero for Nike’s mad experiments before they hit market. Every comfort and performance-based foundation of Nike’s, whether it...
by John Kim
2 hours
503
adidas Fumbled Giannis Antetokounmpo By Not Offering A Contract To Thanasis
With so many superstar athletes acting as pivotal brand ambassadors for the industry’s major players, the signature basketball business has never been this competitive —...
by Sneaker News
3 hours
212
Loading...