Classics Revisited: Reebok DMX Run (1998)

June 1, 2012 BY / 13

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REEBOK 90’s CLASSICS WEEK

In our Classics Revisited column on Reebok 90’s Classic silhouettes thus far, we’ve covered an insane crop of time-honored pairs like the ES22, Shaqnosis, and Big Hurt. Quite honestly, picking the fifth and final shoe to cap off this week’s Classics was a tough task, because one week simply isn’t enough to cover all the great Reeboks that released that year. However, one particular model stood out – the Reebok DMX Run; we covered Basketball and Cross-Training, and why not talk about one of the best runners of the 90’s that just so happens to be scheduled for a release in the future? The core of Reebok’s architecture evolved at a rapid pace, particularly during the time of the DMX debut; curvy lines and  were used to complement the bulbous DMX pods, almost giving the final design a bizarre, alien appeal, which essentially became the calling card of the entire DMX line.

The Reebok DMX Run, in particular was one of most unique running sneakers of the year and quickly became a hit; with the next technology and a fresh face for the brand in Allen Iverson, DMX was widely popular and the DMX was marketed as an aggressive running sneaker with the ‘Go to Hell (and back again)’ slogan while describing DMX as an ‘intelligent life form’. On top of the DMX outsole was a mix of nylon and mesh materials (it should be pointed out that the material wasn’t the most durable, so hopefully that issue will addressed in the coming re-issue). All in all, there were very few like the Reebok DMX Run in terms of design and comfort at the time, and although Nike’s Tuned Air line-up was impressive, the DMX Run was the eye-catcher on store shelves. Unfortunately, despite the DMX Run being a widespread hit, the DMX Run series was gone in the blink of an eye, but a DMX Fusion line later followed. To this day, the DMX Run remains an un-touched classic – that is, until news of a re-release surfaced back in April. Some of you may be unfamiliar with this classic model, so take a look at the original issue below and stay tuned to Sneaker News for more updates as we anticipate this Classic in the near future!

Reebok DMX Run
1998


Add’l photos: Atrex21 on eBay/rakuten

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Filed under: Reebok Running Vintage

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13 comments
gwoped83
gwoped83

i had a pair of mids they were nice

areldub
areldub

I remember I had these in 8th grade...I was mad as hell b/c I wanted some air maxs..smh

K10
K10

Dmx system was awesome except the outsole that covered the pods was thinner than a condom!

umdaman
umdaman

...what took REEBOK so long to re-release this model.Its one of the FEW classics in its history.Had a pair back in the day but think i will grab my son a pair when they drop.

@Shnoobz
@Shnoobz

Frank The Butcher is collabing with Reebok to re-release these.

jthrillz728
jthrillz728

Dem joints UGLY LIK SHIT !!! WE WANT ALL SHAWN KEMP, EMMITT SMITH, AND SUM OF AI SHOES

90s
90s

I still remember the sick commercial for this. Those were the days....

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