Being a sneakerhead involves expressing oneself as set apart from the masses through wearing and/or collecting designs that are either rare or otherwise attention-grabbing. It also means that you’ve got some serious budgeting to do most weekends to determine which pairs to grab; might that passion extend into choosing a practical and affordable automobile? Toyota is banking on that overlap, as this new ‘Shoes 80-20’ ad offers the latest example of sneakerhead culture working its way into the mainstream. We can’t help but notice a significant lean toward adidas as ‘James’ sorts through his selections for the day, although some may have spotted his icy Space Jams in his good ‘ol Container Store box; will our SoCal readers who recognize Basement 818 in the closing shot confirm that Three Stripes are what’s hot in La-La Land? Let us know when you’re on the other side watching the video and stick with Sneaker News for the latest standout sneaker commercials.
Sneakerheads Featured In Toyota Advertisement
Aaron Hope
June 4, 2012
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