Nike Air Yeezy 2 – Release Recap

June 11th, 2012 by | 93 comments


air yeezy 2 release recap Nike Air Yeezy 2   Release Recap

The smoke has cleared and the dust has settled. Do you have your Nike Air Yeezy 2′s? It was no secret going into this weekend that this was set to be the biggest release date in a while, if not of all time. The ‘Galaxy’ fever that went around earlier in 2012 served as a bit of a precursor, showing to what lengths people were willing to go to to get their hands on some sneakers. Following that release, an event that plenty of mainstream media outlets picked up, Nike started shuffling things around a bit, imposing their new Twitter RSVP system, a system that seemed tailor made to avoid the same type of stuff going down when the Nike Air Yeezy 2 inevitably arrived.

Did it work? Well, sorta. Most official Nike doors managed to shake off the lineups and such, with the handful of premium Nike Sportswear spots that did have them here in the US opting for the Twitter RSVP option on their pairs (it was either that or try your luck at Nikestore). The raffle system was also a popular choice, with big box stores like Footlocker’s House of Hoops franchise doling out the chance to purchase via email raffle, and many boutiques passing out tickets, wristbands, and the like. A few spots around the world proved however that you can have campouts without chaos, like Social Status in NC who treated their patrons to a steakhouse dinner complete with their pairs being served up on platters at the end of it all. SoleBox out in Berlin had plenty of folks lined up as well, and Nike Wowsan 107 in South Korea had quite the crowd with a raffle announced via their LED banner. Did you get your pair? Will this release ever be topped? Will the campouts carry on or is something more orderly a necessary step? Click through to check out the full photos from the Nike Air Yeezy 2 release worldwide and let us know what you think in the comments below.


Additional Photos: EU Kicks/IST

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93 comments
De la juan
De la juan

Man fuck that bullshit! Y'all rock sneakers while I'm rocking these beats.... Congrats to those who got there's though.

JMoney
JMoney

Shout out to my boy PJ... Dude in the Adam Bomb shirt that got his pair in Charlotte....Also a college graduate so I believe he might be on his way to contributing to society! I remember if it were not for him givin me a ride to the mall freshman year I never woulda got my Eggplants. Much respect to my dude. Everybody stop hating ! its a pair of shoes and real shyt atleast you have your health!!

Yerp
Yerp

Keeping the faith got me a pair. I was one of many outside the foot action on 34th st waiting for these kix. I missed the first ones and I wasn't missing this. Me my cousin and a bunch of friends lined up after this idiot started the line same day as LBJ Vice release. We had spots 9-20. Days we camped out taking shifts in the rain, eating out and living like the bums on the street in NY. Come Wednesday, the store said they were not getting them and the whole online raffle fiasco started. One guy even got so pissed at the news and the way the store associate was acting that he wanted to fight the guy. At least this was first impression till his friend had the Strap in the book bag wanting dude to come outside. YESSSSS ALL for the YEEZY 2'S. Anyway after the bad news we packed up and left. My cousin said the whole raffle ish was a scam and it seemed that way. Especially the next day when 21Mercer did the RSVP system. I was one of many that DM'd right after the tweet and did not win. All because they lied and said first come first serve. Instead they granted the DM's that came in at 1221 and 421 instead of 1216/1217pm and 416pm. Lost my chance again. Then I did the House of Hoops online entry. After realizing you could only enter once I sent about 3-4 txt to friends who didnt care for the kix. Days went by and Nike said they notified everyone that won a pair. LOSE AGAIN? LIES OR NOT? I get back on bus to MD and I'm home, the journey for the YEEZY 2'S= FAIL. I had just finished smoking some OG Kush and was falling asleep. Next thing, my cousin text me saying she won the chance to buy the shoes. I couldn't believe it because this was days after Nike announced all emails sent. I didn't believe her and she said Yes I won and Ill send you the email now. Email was sent and I got my ass right back on that $17 Bolt Bus and got my shoes the next day. Been a Happy Yeezy 2 Owner ever since.

wutang4eva
wutang4eva

all the real sneaker heads that collect kicks to wear lets get a petition going at nike and jordans head so we could get all get the kicks we want.we should be able to go in a store to just pick up a shoe in our size without having to pay 1500 dollers for the feel me.this is fucked up.i been collecting since 86 and i never had a problem get kicks at retail until these reselling frank in the butt pirates came along

fraydog313
fraydog313

got 3 pairs bitches !!!!! 1 to rock 1 to stock 1 to sell

DON C
DON C

that guy is getting a pair of yeezys and hes rocking DGK? what kind of shit is that?

Charlie BabyOil
Charlie BabyOil

I copped just to wear them with no clothes on. Sexy swag just came all over the box. #swagasm, resold like 5 pairs for 3 g's each, I'm so rich. Long live sweatshops

Neverwasasneakerhead
Neverwasasneakerhead

Just thinking, many shops only raffled off 12 pair, where as nike packages shoes in increments of 18, 24, 36...etc. So now it makes since that so many people on ebay are selling not just one, but multiple sizes...shops are definitely making a lot of money off of this release and taking advantage of the economics of the hype created by nike. I don't think its fair, but it is the way of the world.

gwb
gwb

Heres what i dont understand about those who are selling their Yeezy's on ebay. Why are people putting buy it now prices on them around $2k? Why not let the consumer choose how much they are willing to spend by only allowing them to bid. It is my feeling that these shoes would be selling for way more......

Bway_Joe
Bway_Joe

I wish that people wouldn't take the resell bate from ebay, flight club, kixclusive etc and just let them sit on shelves or on web sites for a while. If that would be done, then resell value would eventually drop. But hey, maybe I'm just crazy.

Tempo
Tempo

Its sad to see the sneaker culture get adopted by suburb kids, I remember when only the dope dealers and kids from the hood would admire a release and would actually match their sneakers with their clothes. Now is just army cargos, tatted pussies camping for a pair of sneakers and paying 1,000 for some nikes. Sticking up and murdering for sneakers should come back for sure after seeing this bull!

xxx
xxx

This shoes for the losers :) hate this

Amir
Amir

Ya'll should thank god and be happy that you got your hands on yeezy's ! I live in Iran and they don't have and they don't even know what the hell it is ! ((PLUS here $1=1850T , this costs me 462T which is twice the price)) i just look at these pics and wished what if i had a pair !? wearin' em and just admire the design and the comfort just like the J's ! this is what a sneakerhead is meant to be, not being a hypebeast and sellin' em for +$2000 !

Amir
Amir

Ya'll should thank god and be happy that you got your hands on yeezy's ! I live in Iran and they don't have and they don't even know what the hell it is ! ((PLUS here $1=1850T , this costs me 462T which is twice the price)) i just look at these pics and wished what if i had a pair !? wearin' em and just admire the design and the comfort just like the J's ! this is what a sneakerhead is meant to be, not being a hypebeast and sellin' em for +$2000 !

Broderick Tenant
Broderick Tenant

The shoe game has changed, it's not the sneakerheads standing in line anymore, its the eBay sellers! Cats are camping out to buy kicks to flip. Plain and simple! Sneakerheads would put a reasonable mark up on the shoe and keep it moving or trade for that long wanted OG Jordan. When I saw there were camp outs in Germany (only 3 stores had them) I knew the states would be ugly. I wanted the first pair, not really feeling this 2s, let's see what they bring with the 3s, which u know they will do! Look at the hype off these, Nike sees the money and knows they will get it. Next pair $300 retail.

Amir
Amir

ya'll should've respect and thank god that you've had your chance to get your hands on yeezy's ! I live in Iran and here they don't have or even they don't know what the hell is yeezy's !!! (PLUS dollar here is $1=1850 Tomans, which means a pair would cost me 462 Tomans and it is twice the price)) I just look at these pics and wished what if i had a pair !? only wearin' them and admire the design and the comfort ! you know what i'm sayin ! just like the J's ! this is what a real sneakerhead is meant to be not being a hypebeast and sellin' em like $2000 !

Jo3ymac
Jo3ymac

Officially done with sneakers and boxing. The consumers need to regain control.

Nick Bartzis
Nick Bartzis

here in greece we did not have sych queues, nike hellas gave yeezys to only one store, the owner did not give even a single pair to anyone. all pairs sold on ebay! yay! corruption at its best!

Guest
Guest

Cmon now i have a full ride to school and a pair of yeezys cant hate me for that

Leopold
Leopold

NIGG*H shoes....fcuk forget it!!

jus' sayin'
jus' sayin'

Am I the only one who's done with this whole "Sneaker Game" crap, where everyone is obsessed with exclusivity? I'm just out to get a nice pair of shoes. The sad truth is Nike's not the only one hyping up shoes that are, not terrible, just not worth the hype: Reebok did it with the Swizz shits, Ronnie Fieg does it with all the shoes he comes out with, hell even a nice pair of New Balances can be a pain in the ass to get. Seems like the "Sneaker Game" is only a game for the celebrities that get most likely all their shit for free; for everyone else it's some sort of freakish competition, where they honestly feel like they need some shoe. Hell, why else would people act like sub-humans to get their hands on some shoe. And then there's the resellers... It's one thing to sell a pair of DS OG Air Jordans that can be over 20 years old for a grand or so, because that truly is a rare item. It's not some fake rarity that exists only because Nike chose to make so many of them. No, they're rare because most have been thrown away, turned into beaters, or simply have gotten lost. But these Yeezys? The foamposite galaxies? There's nothing rare about them...Even if I was rich as hell, I still would have to think twice about dropping a grand on a pair of Nikes. Hell, the fact that Nike is supporting the resellers is also a detriment to society; since when does reselling shoes get you health insurance, set you up with a 401k? I know most jobs out there today have none or few of the aforementioned benefits, but that doesn't mean we shouldn't fight for them and it damn well doesn't mean we should support a company that isn't interested in helping the issue. If people love shoes so much, if people love Nike products so much, Nike should do them a favor and bring the factories to the US. Of course, you also have to factor in the hypebeast/hypebeast resellers who don't need a job to begin with because they're suckling off the teet of their parent's wallet. Well that just makes the whole situation go to hell...

axl
axl

I am glad i didn't that i still have my dough in my wallet ha ha... and those guy only have a shoes... to look at...

Javi
Javi

Man I'm glad dis ***t is over with tired of seeing post on dis ugly ass shoe. Man I could just see Nike laughing at all des dumbasses while dey check der profit lol. you all got raped with no vasoline. Smh. No n I'm not hurt cuz I didn't get is garbage cuz I never wanted it dis shoe is an EPIC FAIL!!!!

DEEP EAST OAKLAND
DEEP EAST OAKLAND

All this for a UGLY, I repeat, UGLY shoe. Kanye West weak as fuck. I wouldnt even buy them if they still had them at the store the next day. People now a days have no life and decide to sleep in the street to wait for a shoe, fuck that I'll rather sleep good at the house in my modafuckin BED and ill rather work my ass off to make money like a real nigga and hold my family down. Shout out to all my real niggas from Deep East Oakland.

A-Boog
A-Boog

Im just gonna put up the bread to cop resale. I never have more than a day or two to blow.

staxx
staxx

I'm an avid sneaker collector, but had no luck between work and school and nike taking forever to drop online. I'm just not into the new way of doing Sh**. Its been mad crazy after I got 5 pairs of the first yeezy. And take it like me, if you didnt get em it wasn't meant to be. I'd rather have thousands in the bank than a pair of shoes. Its not like you guys are rappers. I pull up in a new whip and you got yeezys bet I still take yo bitch. But still congrats to all that had luck.

Jpizzle Sanchez
Jpizzle Sanchez

i twitter camped, went to 4 raffles and alternated being awake with my friend and we got lucky and we both got a pair. we wanted it so we worked for it. all the comments i read about this shoe are always ones from a "hater" perspective. Face it, its a damn product. Stop thinking its a "game" this shoe appealed to everone who liked kanye,nike, expensive things and exclusivity. Most people on earth like at least one of those.stop being a sour person cause you didnt get one. and i would have gotten mine resale if i had too, every easy to save up for it since everyone knew it was comming out for the las year

Pete
Pete

WOW!!! Just gave a quick peek at the listings on Ebay for this shoe and I think EVERY(!!!) single pair is being re-sold... and the prices are CRAZY!!! My question is: Will people really pay 2 to 4K for this shoe??? I honestly don't think so... need proof? Look at the Foam Galaxy listings... they're all still there. Hype at it's best

james lowery!
james lowery!

I really wish I got a pair. But they were...... serving the yeezys on trays..... then the dude licks the sole... kinda corny. But I guess I shouldn't hate because I really wanted a pair.

iamtheavalanche
iamtheavalanche

Kanye probably saw this post and sat on the throne watching all the news stories and felt bigger than MJ for a minute. This hype will last a minute. MJ is forever!

imkennypowers757
imkennypowers757

Fuck kanye, fuck nike, and fuck all you newbies that fucked up getting sneakers

OG Son God
OG Son God

Nike got everyone on B!tch mode again. Katz talk sh!t about the greek goddess of victory, but we still keep wind under her wings buying these treasurers . The game is out over control. The only way to get it back in check is simple. Stop buying from re-sellers on ebay and craigslist. As long as you or some one you know clicks the bid button this will continue. Not a fan of the shoe, but I can see why dudes would like it. I defiantly wouldn't waste a week of my life sitting in front of a store to get a pair, nor would I make myself look like a coon licking the bottom of these joints. What's next? Dudes letting other dudes play with their booty hole for first dibs on a pair of sneakers lol.....

Mars
Mars

People sound so stupid!! Lets just say we take the jump man off And pretend mike didn't wear them then there just sneakers! #yousoundstupid

919
919

yeah I picked the shirt to wear just for people like you....you salty bro...dont hate

Javi
Javi

Sure it is. U keep tellin urself dat. SMH!

Irving
Irving

You ignorant **** you sound so stupid you dumb ***! Really dope dealers?! You just can't afford it stop hatin.. I'm from the hood get your money up you broke *** *****! lol

Javi
Javi

WELL SAID I AGREE WIT U 100%.

Bigswoosh
Bigswoosh

Well said bruh. The question is, can we be strong enough to abstain from purchasing Nike products until they make changes; AND do they really care?

DominicD3
DominicD3

Lollapalooza sees similar onslaughts when their tickets go on sale, they handle it very well with a "waiting room" website that lines up customers in the order they arrived on the site, I wish Nike would adopt that sort of system.

King
King

Hahaha real fckn talk right there with those last two sentences

donadamsky
donadamsky

sounded good until u said you woulda paid 4 resale

Lauderdale J
Lauderdale J

You sound like a moron right now. But you summed up the stupidity of clowns like yourself when you said "likes expensive things and exclusivity". A) This "expensive" shoe was made with the same lack of craftsmanship and materials that clearance rack shoes rotting in Footlocker was. At the end of the day, it's still a Nike. B) "Exclusive" shoes are NOT sold in as many stores as these were. Exclusive shoes are also not sold by no-name eBay sellers in mass quantities. The fact that you have to "save up" to purchase a sneaker makes you sound even more ridiculous. You and your life need to have a sit down and discuss some things.

jpizzlegay
jpizzlegay

well considering you wasted your life, i wouldn't say you were very lucky

AdamC
AdamC

Congrats with not having a job. You definitely deserve these shoes since you're contributing nothing else to society. Normal people can't camp for shoes for a week.

Jpizzle Sanchez
Jpizzle Sanchez

no.nike dosent make its cash from sneakerheads exclusively. they have never had a loss in any quarter of its exsistence. you would think if nike really cared about whinny sneaker heads they would do something as simple as adding more servers...

OG Son God
OG Son God

Mane stop wining . back in the 80's dope boys ran the sneaker game and the stick up kids were out to tax. Dude got a point on this one..........

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