June 13, 2012 BY Aaron Hope / 3
A growing number of websites and apps attempt to combine social networking with sneaker collecting, though their number and collective reach has this first wave looking like the Donner party gone surfing. It stands to reason that with all this competition, a big name like Nike could come through and offer a platform that unites all its fans along with official history and all kinds of other curated perks. Were you to combine that concept with the rush of playing slot machines, you’d have a rough idea of what to expect from the new Nike Shoe Boxxxx Facebook App. Gifted by Nike Sportswear Japan, Shoe Boxxxx lets you catalog your retail purchases while offering three new selections each day. You’ll be clued in by the box design as to what’s inside (vintage, size, etc.) but won’t know until a Pulp Fiction-esque reveal has classic Swoosh silos on your screen in living color with a story accompanying each picture. Trade these with the other heads on the app but be advised that just like in real life, if they click on a box before you get to it, you won’t get a second chance. Test out the Shoe Boxxxx app on Facebook, let us know what you think and stick with Sneaker News for more sneaker-centric web innovations.