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Jordan Brand Spring 2013 Preview

June 18, 2012 BY / 15

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We used the expression ‘SP13′ in the Nike Sportswear spring 2013 preview you just saw, and now next spring’s theme shifts to ‘Supernatural Performance’ as we begin a look at Beaverton’s modern marvels of basketball tech.  Jordan Brand leads the way with a teaser of the Air Jordan 2013, including a Jumpman-emblazoned carbon fiber plate that judging by its size, position and curvature is quite possibly a heel counter a la Nike Zoom Hyperdunk 2011 Elite.  Three bullet points describe features but only ‘Proplate Zoom’ is offered in English; might it be joined by the LunarLon we’ve come to expect from the Jordan Super Fly Low?  Or perhaps the forefoot Zoom cushioning in the Jordan F2F III or Jordan Ace 23?  Meanwhile on the Max Air side of things, the Jordan Melo M9 shows off a few of its possibilities and the early-90s throwback Jordan Blueprint shows up in a new style vaguely similar to the ‘Motorsports’ AJ6.  Check out all of these after the jump in a bunch of additional images, let us know your thoughts on the first Air Jordan 2013 photos and all the rest of JB’s lineup for next year and stick with Sneaker News for breaking developments and release dates.  Photos: hupu

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15 comments
jason
jason

I think the blueprints look pretty good, the super flys are decent as well. Nothing I really want to get but I think you guys are overstating how bad things are here.

AdamC
AdamC

So many ugly Jordans, I don't know which ones not to buy. SMDH

m20xr
m20xr

Are those Air Jordan 6.0s in the last pic?

newsouth912
newsouth912

Those M9 are nice IMO

tim
tim

yeah definitely a interesting design

gilbertarenas
gilbertarenas

those m9's looking interesting but not something that i wud wear

mdEEzy
mdEEzy

I guess JB doesn't notice their regular shoes sit on the shelves while the classic retros sell out in minutes. The design team should just consist of Tinker Hatfield because these new cats ain't gettin it done

matt
matt

tinker is still on the JB design team...

aVeryWiseDude
aVeryWiseDude

If you understood how the shoegame worked instead of being a hypebeast that stares at sneakerblogs all day, then you would know JB makes a killing off of these "regular shoes that sit on shelves". In order for a store to carry those "Classing retros that sell out in minutes" they HAVE to buy these lame sneakers nobody buys. Nike knows exactly what they're doing, Kid.

Icesole
Icesole

JB might as well just give up, wtf are these?

WGB
WGB

Bunch of ugly ducklings.

concur
concur

hey! thats offensive to ducks

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