The Hue Interviews Air Yeezy 2 Designer Nathan Van Hook

June 21, 2012 BY / 17

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Tinker Hatfield. Eric Avar. Nathan Van Hook? The first two names have been Nike legends for decades, but NVH has only been with Nike since 2008 – but his track record thus far puts him on pace to forging a legacy as strong as Tinker and Eric. Sneaker News had a chance to sit down with NSW’s Senior Footwear Designer Nathan Van Hook a couple of years back to discuss his design of the Aina Chukka, but more recently, The Hue of Canada got to chat about one of the most polemic yet praised designs in Nike history – the Air Yeezy 2. Among other details, Nathan notes how Kanye West himself oversaw all the details and construction of the design. This is truly a can’t-miss piece if you’re a true nut over NSW and the label’s most valuable assets, so head on over to The Hue for the entire feature and let us know what you think!


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17 comments
cha
cha

supply and demand. the less product is made, the more people will pay for them. check out the 250 price tag. in all honesty, i can say that it's not even worth 160 usd (what air jordan retros go for nowadays) but since it is a limited shoe people would do anything get them. less expense and more profit, well done Nike. Well done.

Zuckuss
Zuckuss

All this hard work in making this shoe done, only to have a very few actually own them. Good going Nike/Kanye.

Salty Cat
Salty Cat

Bottom line, this is a dope stylish shoe and I'm still upset that I couldn't get a pair. Is there going to be any more colors dropping, maybe I'll get lucky next go round if that's the case

trilla
trilla

the black yeezy's that are in the 1st pic are dope. kinda wish those would drop. then again, even if they drop i wouldnt stand a chance of getting them. the only people that can get their hands on some yeezy's are celebs, people w/ relationships to store managers/owners, and douchbags who camp out months in advance. unfortunately i dont fall into any of those categories. im jus a regular sneaker head who's been into sneakers since the early 90's.

rebelmindz
rebelmindz

nice design now let beat the blood you,FU NVH!!!!!!!!

the truth
the truth

The design is dope. I never felt the 1s, just too bulky and goofy looking. aesthetics wise the 2s are one of nike's all time tops. I do think they could've put a little more thought on the strap tho...looks plain and out of place(in terms of the overall unique shoe design). No hype here, would cop even if these were a GR made by SKETCHERS. This whole anti-hype thing is just another hype. just do you and worry less about what other people are doing.

beebot
beebot

Step 1. Design and Put shoe together no matter how ugly. Step 2. Make limited availability. i.e make unobtainable> create hype> resale-ability>profit to be made by poor kids>long lines= Free Publicity. Basically anything limited is just 'fluff', marketing schemes that dont NEED to rely on design. Just the easily manipulated. So this feels pointless.

DominicD3
DominicD3

I don't look at this as a good design. It's only a popular shoe because of hype.

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