The Hue Interviews Air Yeezy 2 Designer Nathan Van Hook
Tinker Hatfield. Eric Avar. Nathan Van Hook? The first two names have been Nike legends for decades, but NVH has only been with Nike since 2008 – but his track record thus far puts him on pace to forging a legacy as strong as Tinker and Eric. Sneaker News had a chance to sit down with NSW’s Senior Footwear Designer Nathan Van Hook a couple of years back to discuss his design of the Aina Chukka, but more recently, The Hue of Canada got to chat about one of the most polemic yet praised designs in Nike history – the Air Yeezy 2. Among other details, Nathan notes how Kanye West himself oversaw all the details and construction of the design. This is truly a can’t-miss piece if you’re a true nut over NSW and the label’s most valuable assets, so head on over to The Hue for the entire feature and let us know what you think!
supply and demand. the less product is made, the more people will pay for them. check out the 250 price tag. in all honesty, i can say that it's not even worth 160 usd (what air jordan retros go for nowadays) but since it is a limited shoe people would do anything get them. less expense and more profit, well done Nike. Well done.
All this hard work in making this shoe done, only to have a very few actually own them. Good going Nike/Kanye.
Bottom line, this is a dope stylish shoe and I'm still upset that I couldn't get a pair. Is there going to be any more colors dropping, maybe I'll get lucky next go round if that's the case
the black yeezy's that are in the 1st pic are dope. kinda wish those would drop. then again, even if they drop i wouldnt stand a chance of getting them. the only people that can get their hands on some yeezy's are celebs, people w/ relationships to store managers/owners, and douchbags who camp out months in advance. unfortunately i dont fall into any of those categories. im jus a regular sneaker head who's been into sneakers since the early 90's.
The design is dope. I never felt the 1s, just too bulky and goofy looking. aesthetics wise the 2s are one of nike's all time tops. I do think they could've put a little more thought on the strap tho...looks plain and out of place(in terms of the overall unique shoe design). No hype here, would cop even if these were a GR made by SKETCHERS. This whole anti-hype thing is just another hype. just do you and worry less about what other people are doing.
Step 1. Design and Put shoe together no matter how ugly. Step 2. Make limited availability. i.e make unobtainable> create hype> resale-ability>profit to be made by poor kids>long lines= Free Publicity. Basically anything limited is just 'fluff', marketing schemes that dont NEED to rely on design. Just the easily manipulated. So this feels pointless.
The design is amazing. Yeezy 2´s are the shoes of the future. But it would´ve never sold out as fast as it did if Kanye hadn´t put his stamp of authority on ´em. Mostly cause they are ahead of their time.
I personally think the sketch looks better than the actual shoe... The ankle cut is higher... Almost like the yeezy 1's and the pull tab & sock lining looks dope and I'm sure the material they would have used would have been premium goods... I do like the actual Yeezy 2's... More so for the materials used more than the design.. But people will want these regardless... Nike x Kanye strikes again
The problem is your so consumped by all the hype around the shoe that you never took time to look at the design of the actual shoe. The material used, the symbolic features of the shoe, the colorways etc etc. Always try to judge a shoe by what you see and no by what others are saying about a shoe.
lol, design of the future...parts of the shoes, mainly the midsole, was ripped off of a shoe that's over 20 years old(1990 Air Tech Challenge 2) as well as the midfoot strap that has been around forever also.
Dude I study footwear design, I scrutinize every shoe that released to a certain extent. These were no exception, there isn't much method to the madness of this design, and nothing about it makes me think it would have any staying power had it not been attached to Kanye West.