The Hue Interviews Air Yeezy 2 Designer Nathan Van Hook

June 21st, 2012 by | 17 comments


nathan van hook air yeezy 2 The Hue Interviews Air Yeezy 2 Designer Nathan Van Hook

Tinker Hatfield. Eric Avar. Nathan Van Hook? The first two names have been Nike legends for decades, but NVH has only been with Nike since 2008 – but his track record thus far puts him on pace to forging a legacy as strong as Tinker and Eric. Sneaker News had a chance to sit down with NSW’s Senior Footwear Designer Nathan Van Hook a couple of years back to discuss his design of the Aina Chukka, but more recently, The Hue of Canada got to chat about one of the most polemic yet praised designs in Nike history – the Air Yeezy 2. Among other details, Nathan notes how Kanye West himself oversaw all the details and construction of the design. This is truly a can’t-miss piece if you’re a true nut over NSW and the label’s most valuable assets, so head on over to The Hue for the entire feature and let us know what you think!

 

nathan van hook The Hue Interviews Air Yeezy 2 Designer Nathan Van Hook

air yeezy 2 nate van hook The Hue Interviews Air Yeezy 2 Designer Nathan Van Hook

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17 comments
cha
cha

supply and demand. the less product is made, the more people will pay for them. check out the 250 price tag. in all honesty, i can say that it's not even worth 160 usd (what air jordan retros go for nowadays) but since it is a limited shoe people would do anything get them. less expense and more profit, well done Nike. Well done.

Zuckuss
Zuckuss

All this hard work in making this shoe done, only to have a very few actually own them. Good going Nike/Kanye.

Salty Cat
Salty Cat

Bottom line, this is a dope stylish shoe and I'm still upset that I couldn't get a pair. Is there going to be any more colors dropping, maybe I'll get lucky next go round if that's the case

trilla
trilla

the black yeezy's that are in the 1st pic are dope. kinda wish those would drop. then again, even if they drop i wouldnt stand a chance of getting them. the only people that can get their hands on some yeezy's are celebs, people w/ relationships to store managers/owners, and douchbags who camp out months in advance. unfortunately i dont fall into any of those categories. im jus a regular sneaker head who's been into sneakers since the early 90's.

rebelmindz
rebelmindz

nice design now let beat the blood you,FU NVH!!!!!!!!

the truth
the truth

The design is dope. I never felt the 1s, just too bulky and goofy looking. aesthetics wise the 2s are one of nike's all time tops. I do think they could've put a little more thought on the strap tho...looks plain and out of place(in terms of the overall unique shoe design). No hype here, would cop even if these were a GR made by SKETCHERS. This whole anti-hype thing is just another hype. just do you and worry less about what other people are doing.

beebot
beebot

Step 1. Design and Put shoe together no matter how ugly. Step 2. Make limited availability. i.e make unobtainable> create hype> resale-ability>profit to be made by poor kids>long lines= Free Publicity. Basically anything limited is just 'fluff', marketing schemes that dont NEED to rely on design. Just the easily manipulated. So this feels pointless.

DominicD3
DominicD3

I don't look at this as a good design. It's only a popular shoe because of hype.

npt
npt

a GR made by Sketchers?Come on no you wouldnt lol

unclesam
unclesam

The design is amazing. Yeezy 2´s are the shoes of the future. But it would´ve never sold out as fast as it did if Kanye hadn´t put his stamp of authority on ´em. Mostly cause they are ahead of their time.

Derp McDerpington
Derp McDerpington

I personally think the sketch looks better than the actual shoe... The ankle cut is higher... Almost like the yeezy 1's and the pull tab & sock lining looks dope and I'm sure the material they would have used would have been premium goods... I do like the actual Yeezy 2's... More so for the materials used more than the design.. But people will want these regardless... Nike x Kanye strikes again

Grandiose
Grandiose

Pretty much, i think SN is just trying to justify its actions.

manu
manu

The problem is your so consumped by all the hype around the shoe that you never took time to look at the design of the actual shoe. The material used, the symbolic features of the shoe, the colorways etc etc. Always try to judge a shoe by what you see and no by what others are saying about a shoe.

Lurker111
Lurker111

lol, design of the future...parts of the shoes, mainly the midsole, was ripped off of a shoe that's over 20 years old(1990 Air Tech Challenge 2) as well as the midfoot strap that has been around forever also.

thizisjeff
thizisjeff

nobody gives a f--k about this design, just more releases and when i say nobody i mean the majority

DominicD3
DominicD3

Dude I study footwear design, I scrutinize every shoe that released to a certain extent. These were no exception, there isn't much method to the madness of this design, and nothing about it makes me think it would have any staying power had it not been attached to Kanye West.

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