Nike Basketball: The Ring Maker
June 22nd, 2012 by John K. | 52 comments

The LeBron James saga might have seen one too many ups and downs over the course of his career, but Volume I officially came to a close tonight after nine long season on a joyous happily-ever-after ending. LeBron James finally caught up with what had eluded him his entire career – a Championship trophy that would be the indisputable defining achievement for any professional sports athlete, but will the scrutiny, criticism, and hate come to a halt? Probably not, but what should come to end are the doubts of LeBron’s true elite status as one of the NBA’s greatest players in history. He scored, rebounded, passed, and defended on the level of NBA Champions of the past, and now he’s got a piece of blinged-out hardware waiting for him when the Miami Heat unveil their ’11-’12 NBA Champions banner at the opening of next season. Nike Basketball congratulates its top-flight athlete with The Ring Maker, resonating the ‘third time’s a charm’ proverb, but the wait was definitely worth it. Will LeBron James and the Heat repeat, or perhaps three-peat as NBA Champions, or will Kevin Durant and the OKC Thunder, who seem to improve every season by one round in the Playoffs, spoil that encore? Check out Nike Basketball: The Ring Maker below and stay tuned to Sneaker News for a full recap of Game 5 of the 2012 NBA Finals.








Great commercial, love the use of Marvin Gaye "I want you, and I want you to want me to" very fitting to Bron chasing that ring, here are my thoughts further http://ricardodavinci.tumblr.com/post/25647456843...
You kids are hilarious. I wonder if any of ya were Lebron fans when he was in Cleveland or even hear fans when they won they won they chip in 06. Smh. Bandwagon in full effect! Screw Lebum and his bitchass ness
yup thats what i said too......
When the Lebron 9 "Champs" dropping, none of that Elite nonsense either Nike
Guess ill take the Lebron 9 S.B's out the box n rock'em to show my support cause IT'S ABOUT DAMN TIME! (In lebrons voice) Lmao@KD crying at the end of the game LOOK ITS JUST A BAY BEE (crocodile hunters voice)
Congrats to lebron I'm not going to hate its his moment real talk though I respect him but I'm not a fan. Hes more of a powerful force his game is way different than kobes and mike. Not about to join the band wagon. I like wade but being an old school fan that lived in ny during the 90s I cant stand the heat the classic fights and brawls with charlie ward pj brown the bench clearing then the following yr morning and larry johnson and all that it was just nuts to watch
sup i'm mac miller :) #MostDope I have read the article about destroying the toe box of galaxy foams.
Damn Nike aint waste no time making this commerical! congrats to LEBRON
I'm pretty sure they made the commercial ahead of time. Either way one of the signature athletes was going to win his 1st championship. I'm just glad it was Bron. #TeamHeat
Congrats LBJ! Now I'm just awaiting on those Red Lebron 9 Elites thankyou!
wow all of sudden everbody likes bron........come on you bangwagings...all you know that kobe is still the best of the nba five rings and by him self.........bron 1 and with 2 other superstars.........and kd will never win a ring cuz his weak.......
Kobe ain't never got a ring by his self. He has always had a team built up around him so the stuff u are talking is irrelevant for sure. And lebron deserves this way more then Kobe after putting up with all the stuff he did in cleveland and last season. Congrats to king James and Kobe needs to grow up still
Yeah and joining the competition instead of going up aganist them. That man is a quiter.
Yeah buddy, kobe didn't have Shaq in his prime or anything for the first 3.
hopefully skip bayless and dan gilbert get stabbed. god damn that was a ridiculous playoff run, def top 5 of all time.
Congrats Bron! Def well deserved, now drop some more heat for us sneakerheads, and btw,,, what were those kicks he had on in the Nike Basketball.commercial?
Dope commercials, happy for 'Bron winning his first.
All you ignorant haters can suck a fat one. Congrats to the greatest player on the planet on his first of many Championships! LEBRON JAMES, get some!!!
This is a little over the top I respect that the dude finally won a championship but he did say he was gonna win not 4 not 5 not 6 not 7..... And so on u know Nike is gonna do its best to make the most money they can and all the merchandise it's gonna release these upcoming weeks
i guess you didn't hear the rest of his quote, it starts on "not 2" because the announcer makes a leading statement that "they came here to won not 1..." and Lebron continues "...not 7, And when I say that I really believe it. I’m not just up here blowing smoke because that not what I’m about, I’m about business and we believe that we can win multiple championships.” All I see is a guy who "believes" that his team "can" win a ring every year with those players. Usually if someone guarantees something they will use the words will or guarantee not believe and can. Ask Kobe he said the Lakers "will" win a ring this year on 3 separate occasions. China tour, radio show after they got knocked out by the Mavs and during an interview shown during the Lakers Nuggets series.
congrats to the heat on a memorable victory. take that skip bayless!!
1 time This commercial was beyond DOPE ! 2 times for using Marvin Gaye's - I Want You in the commercial too 3 times for the ring maker dancing along with Lebron on TV lol
Ima have that lebron ring on sale real soon to go with the new lebron sneakers
OWWWWW
thank God im the GREATEST OF ALL TIME!!! GOT MY RING!!! WHERE YO RING AT IVERSON, BARKLEY, NASH HAHAHA!!!!!
i swear im not mad
Fuck You Too Nigguh!
That ring will look sooooo good on LeBrons precious and delicious hands!
thats sounds really gay,i hope you are a girl...lol
4 more james
Fuck you Nigguh!
LeBron James is the G.O.A.T!!!!!
MJ says hi
i only upvoted you b/c of your name. UGGGHHH!!!! wooooooooooo!!
i hate lebron
And the criticism/haters continues smh... Congrats LeBron
yea MIA all day
Congrats to lbj he deserved it no hate here
Congrats to lebron long awaited but better late than never
Hardly long awaited. Jordan didn't win his first championship until he was 28, and he went on to win another 5. Not saying Lebron will do this too, but it's entirely possible. All jokes and hate aside, Lebron has had an absolutely immense post season and regular season. The guy was clearly the best player all year, and by a decent margin. That's no shot at Durant either, Lebron has just been that good and KD will get his turn. Worth noting that the only people to put up similar numbers to Lebron (30+ppg and 9+rpg) throughout an entire post-season are Shaq, Hakeem and Kareem, 3 of the leagues greatest ever centres. The difference being, Lebron did it from the SF position and added 5+ assists per game on top of those numbers. I'm not even a big LeBron fan, nor a Heat fan, but watching him play throughout the playoffs has been incredible. Regular season MVP, Finals MVP, a Championship ring, and more than likely capping it off with an Olympic gold medal in July. Not a bad year at the office for Lebron.
Jordan didn't enter the league until he was 21. He won a ship in 6 years. Don't compare the 2 hommie.
Your point is? He was 21 when he entered the league because he played 3 years of college basketball before nominating for the NBA draft. Lebron came in straight out of high school, so it was obviously going to take him longer to impact the league in the sort of way that Jordan did. And it took Jordan 7 years to win a championship by the way. I'm not saying Lebron is better either. Jordan will always be the GOAT in my eyes. The man made a comeback when he was damn near 40, and still managed to put up 20+ points a night. Nobody will ever have the overall effect on basketball that MJ had.
but never late is better ;]
Finally!!!!!!!!! the lebron hate can stop! lol congrats Lebron James. Hope we win again next year!
WE? I don't recall seeing your name on the roster.
The Lebron hate will never stop, he can win 20 with the Miami Heat and the dudes in Cleveland will still be hatin...
Some of you guys on here was crying about the cost of his shoes saying "he hasn't even won a ring yet. I'm not paying $250 for his shoes." What will be y'all excuses now? Congrats to Lebron and the Miami Heat #winning
they will say..i will not pay $250 for the shoe of a dude with just one lousy ring! :) congrats Miami!
His kicks gon retail for $300 next year
they actually are gunna retail for 315 but thats with that new nike + shit, retail on the regular lebron X will be 180 i believe