June 26, 2012 BY Aaron Hope / 14
Think Pink is an Italian sportswear label that’s been around for well over three decades, but thanks to Nike Basketball, the vast majority of fashion references to that phrase in recent years have been sneakers designed to promote breast cancer awareness. And with the popularity of exuberant styles like the infamous ‘South Beach’ palette as well as the Air Yeezy line, pink is getting more shine on (mens) kicks than ever before. Here we see the trend reach another level as the beloved (by color-swappers and collectors alike) Air Jordan VI takes on an all-pink look including a ribbon on the lateral heel. Click through to get a better look at the latest DeJesus Customs and let us know how they compare to the best Air Jordan 6 color-swaps we’ve seen here on Sneaker News.
Love em. You would think a breast cancer awareness colorway would have legitimately been on a pair of retros already since nike has one on damn near every shoe.